233: Chapter 232 Internal Meeting

On the eighth day of the lunar new year, the festive atmosphere had not yet faded, and all industries had already begun resuming work and production.

The meeting room in the Transsion headquarters building was also packed with people.

This was the first plenary strategic meeting after the Spring Festival.

The heads of all war zones were present in the large conference room, and the data reports for the entire year of 2011 were projected on the big screen.

Shen Fei sat at the head of the long table, while Zhang Mingzhu took notes nearby. Compared to before the New Year, her belly had slightly bulged; aside from that little brat, there was, of course, the reason of gaining a few pounds during every holiday.

"Let's begin." Shen Fei swept his gaze over those present.

Li Qing, the head of the publicity department, was the first to stand up.

He opened the PPT, and the first page displayed a large red number: 6.6%.

A round of applause immediately erupted in the conference room.

"Everyone, last year we only released two mobile phones in the country, the transsion s2 and the Motorola S2, but our market share reached 6.6%."

Everyone looked up at the screen, where it was clearly written that this figure did not include Huawei terminals.

Relying on just two mobile phones—or strictly speaking, just one—they had captured 6.6% of the domestic market share.

Li Qing turned to the next page; in 2011, domestic mobile phone shipments were approximately 455 million, with Smartphones accounting for 172 million.

Transsion's 6.6% market share meant that the transsion s2 and its derivative models had reached a shipment volume of 30 million units.

A wave of excited voices immediately rose in the conference room.

It was impossible not to be excited.

30 million units—although they were two series, their appearance was basically the same.

In the Chinese Smartphone market, this figure was still an absolute phenomenal product.

You have to know that Nokia's best-selling model in China for the whole year only sold ten to twenty million units.

"General Manager Chen, to achieve these results, your design department deserves a lot of credit."

Chen Hai quickly waved his hand. "This is all thanks to Professor Li's help. Without their advanced chips, how could we have so easily captured the high-end market?"

"I'd say General Manager Li's publicity is also very important; after all, even good wine fears a deep alley."

"That's right, let's give them a round of applause together."

A round after round of applause rang out in the conference room.

Shen Fei did not stop them. After all, whether it was the transsion s2 or the Motorola S2, the domestic pricing was 3,999 yuan, and the average transaction price was 4,200 yuan per unit.

This single mobile phone alone contributed 126 billion in revenue to Transsion.

It looked like a large number, and in reality, it was indeed large. After deducting channel construction, costs, and related taxes, the net profit was still around 30 billion.

This was the moment of reaping the rewards of independent research and development.

Shen Fei also took the lead in applauding, and an even louder round of applause erupted in the conference room.

Li Qing smiled and turned the page again. "What's more important is the reputation. The Net Promoter Score for the S2 reached 67%, which is three percentage points higher than the iphone 4's 64%."

This meant that S2 users were not only satisfied themselves but would also recommend it to people around them.

"Following this trend, after we release the S3 this year, we have a chance to challenge for 10% of the market share."

"The premise is that those operators of ours don't cause trouble," someone said with a smile.

Li Qing also nodded with a smile.

During this period, he had been keeping an eye on China Unicom; after all, Cook had made a special trip before the New Year.

Although he didn't know what specific cooperation plan was discussed, China Unicom's combat effectiveness had significantly increased after the New Year, with various subsidies and even adjustments to the starting price.

The key was that it wasn't just a small adjustment; the starting price of some versions was even lower than Transsion's.

Although it was combined with bundled packages, it was still outrageous...

Li Qing also smiled. "Over at Huawei, Old Yu has already cursed several times in internal meetings.

They say China Unicom is here to stir up trouble.

But they also have to admit that the price-reduced Apple is indeed very attractive to those people."

Shen Fei sat there, looking at the document in front of him, without showing any signs of difficulty. After all, the iphone 4 was Steve Jobs' last generation of products, and it was normal for Apple fans to have some sentimentality.

Once Cook, the inventory killer, comes online, they will surely understand whose product is the real good product.

After all, Transsion's technical iteration was simply too fast, so he never worried about the domestic market.

With the performance of the Taishan 900, at the 3,999 yuan price point, Apple was still no match.

What really worried him was overseas, or to put it simply, the United States market. He knew very well how strong the trade protectionism was over there.

"What about the Southeast Asia market?"

Wang Kai stood up. Last year, he was transferred from Africa to Southeast Asia. His skin had obviously lightened a bit from its dark complexion, but it was still a wheatish color.

However, he had grown a lot in the past six months, and his speech carried a sense of ruthlessness.

"Boss, as of the end of January, the market share in the Southeast Asia war zone is 23%."

He also opened a PPT. On the screen was a map of the six countries in Southeast Asia, with the market share numbers marked for each country.

Indonesia 28%, Thailand 22%, Vietnam 25%, Philippines 24%, with an overall 23%.

This was the data for about half a year after Transsion entered Southeast Asia.

However, the funniest one had to be the Philippines market. They specialized in bullying the weak and fearing the strong. After Wang Kai had been stationed there for a month and used some ruthless tactics, all the local riff-raff succumbed.

After the introduction, Wang Kai smiled and turned to the next page.

"Currently, Samsung's market share in Southeast Asia has dropped from 41% in the same period last year to 33%.

We have eaten up 8% of their market share.

Currently, we have surpassed Nokia and are the second-largest mobile phone brand in Southeast Asia, second only to Samsung."

Shen Fei looked at that number; it was indeed high, nearly a quarter.

But between 23% and 33%, there was still a gap of 10 percentage points.

"Eating only this little is not enough." Shen Fei said the most lethal words in the softest voice, "Next year, I want to see Transsion become number one in the Southeast Asia market map.

Turn Southeast Asia into our own private territory, just like the Africa market."

Wang Kai was stunned for a moment, then grinned.

"Boss, we were just waiting for this sentence from you.

When I went there, President Mr. Adebayo told me how we fought Samsung in Africa.

We just need to copy it here in Southeast Asia."

"It's not copying," Shen Fei looked at him, "it's upgrading. The situation in Southeast Asia is more complex than in Africa. Samsung has been rooted here for a long time, and their channels are deeper.

If we want to win here, we have to be more ruthless than we were in Africa."

Wang Kai nodded heavily.

He knew, so he had to use all kinds of methods. During this time, he had read a lot of relevant local laws, upholding one principle: as long as it doesn't break the law, it's feasible.

Of course, over there, as long as you have the strength, the so-called law is just a piece of waste paper.

Therefore, the Transsion security team in the Southeast Asia market had once again become the largest wage expenditure, just like in the Africa market...