180: Chapter 180 Lei Jun: The Indian Market is Mine

The name had been registered in advance, which made Lei Jun even more furious. He could have chosen not to follow suit, but now he had to.

What did Transsion want with the two characters 'Mi Fans'? This was clearly malicious trademark squatting.

He was going to sue to take back the 'Mi Fans New Year Goods Festival' IP.

Thus, the 'Mi Fans Spring Festival Goods Festival' was launched as a rebrand.

This name didn't sound as good as the 'Mi Fans New Year Goods Festival', but unfortunately, all the other good names had already been registered by Transsion.

The grudge between the two companies deepened once again, and their legal teams began to mobilize.

November 12th, early morning.

Liu Qiangdong looked at the sales figures for the Double 11 day, his eyes filled with disbelief.

With a subsidy of only 200 million, the platform's daily turnover had jumped from an average of 7 million to 2.5 billion.

The influence of this shopping festival was simply too massive.

Of course, the bulk of the subsidies were taken by Chuan Yin Group, with a few mobile phones accounting for about 30% of the sales, which was equivalent to moving money from one pocket to another.

transsion s2: Daily sales of 78,000 units.

honor play: 145,000 units.

mate series: 56,000 units.

Total: 279,000 units.

He believed these figures would surely satisfy Mr. Shen...

...

Not long after the data was synchronized, Big Mouth Yu's Weibo updated right on schedule.

"The Double 11 New Year Goods Festival sales figures are out.

Honor has taken first place across the entire platform without any caveats, with single-day sales of 145,000 units.

Currently, the honor play2, Honor number series, and Changwan series are in preparation, featuring the global debut of the 28-nanometer chip independently developed by HiSilicon.

To save funds, the Changwan series will forgo a launch event and be listed directly on the Huawei online store, with simultaneous availability in related offline stores.

We will drive the price down to the lowest for everyone; it will definitely be the cheapest Smartphone this year.

Interested friends can keep an eye out; it will definitely not disappoint you.

As for certain competitors? Seeing that our results were indeed good, they came up with a 'Spring Festival Goods Festival'?

But they may have overlooked that the Lunar New Year is still two months away."

The attached image was a meme: a panda head picking its nose.

The comment section immediately became lively.

"Changwan series?"

"Which model is actually debuting the chip globally..."

"Launching three phones at once, what a big move!"

"Lei Jun is being mocked again."

As a fan of Xiaomi, Lan Yangyang Assistant saw Big Mouth Yu's Weibo and couldn't help but tease again:

"Since the Changwan series is trying to save funds, listen to me: just take the honor play mold and change it slightly.

Make the screen size smaller, remove the fast charging, and use two batteries. Price it under 1,000 yuan, and even with a 460 screen, it would definitely be a legendary device."

"Lanyangyang, this configuration... looking closely, it's actually quite tempting. If the Mtk6585 really sells at this price, it would be a great deal."

"Oh no! Big Mouth liked it. Could it really be possible..."

While all the fans were excited, Lei Jun fired back.

"Whether it's a Goods Festival or a Shopping Festival, the essence is just lowering prices to provide benefits to fans.

The first-generation Xiaomi sold 158,000 units in a single day. It sold better than some phones that were launched early. As expected, without the carriers, they just can't make it."

The comment section became lively again: "It has to be Xiaomi; one phone almost overturned their total volume.

This is called 'One Xiaomi pierces three Transsions'. Indeed, everyone knows what a good product is."

The enthusiasm of the Mi Fans didn't make Lei Jun happy; he was still worried about that Changwan series.

According to existing information, this phone's core configuration was a stripped-down version of the honor play. If the configuration wasn't great, the price would definitely be lower...

It seemed highly likely that it would break through the 1,000-yuan barrier.

On the other side, Big Mouth Yu followed up immediately:

"The competitor is indeed selling well; we really can't make it without the carriers.

After all, the 'Pigeon King' product outperformed our inventory-clearing product; it is indeed worth celebrating.

However, the honor play2 will make a king's return."

Lei Jun didn't reply again; he was wondering what the pricing of the Changwan series would be, and whether it would once again steal the plans from his mind!

He had never told anyone about his plan for a 'hundred-yuan legendary device'; he believed it wouldn't happen—at most, they would price it at 1,099.

But just then, someone posted a screenshot: Lei Jun's Weibo post saying 'not worse than some phones'.

It had already been deleted.

"Lei Jun deleted his Weibo post!"

"Hahaha, Big Mouth Yu is truly worthy of being a little troll; he can even win this."

"He won."

...

Yangcheng, Transsion headquarters.

Shen Fei looked at the Double 11 results with a smile on his face.

If they kept it up for a few more days during Double 11, then this month, the sales of the transsion s2 should break the 7-million mark.

Half a year after launch, just relying on the domestic market, Transsion would basically be established.

As for the United States market, without Apple's interference, sales were also very good, currently reaching 8.5 million, and it was expected to break the 10-million mark before the end of the year!

Huang Tianya said from the side: "Mr. Shen, Big Mouth Yu's mouth is really..."

Shen Fei signed the report and set it aside...

"Let him talk; he's promoting new products. I estimate Lei Jun must be very anxious right now."

Huang Tianya gave a grunt of acknowledgment. honor play had pioneered the 1,999-yuan price segment and opened up the mass market. The Changwan series had kicked open the 1,000-yuan door; now the mobile phone market was truly interesting.

"By the way, Mr. Shen. Should we participate in the group-buying war? The technical content of this thing is a bit low, and the elimination cost is a bit high..."

"Follow this list."

Shen Fei handed him a list, and Huang Tianya understood immediately.

Although he had the experience to avoid risks, nothing felt better than copying the answers directly.

...

December 28, 2010, Yangcheng, Transsion headquarters.

An internal grand meeting was held again, and this time, all the attendees were senior executives.

Shen Fei sat at the table: "Everyone, you have all worked hard in 2010. Our hard work has not been in vain."

The projector in the conference room displayed the relevant data:

"Domestic Transsion mobile phone shipments: 8.45 million units.

Africa shipments: 112.8 million units.

United States and European region shipments: 32 million units."

Rounds of applause erupted from the audience. In 2010, Transsion officially became the world's third-largest mobile phone manufacturer, second only to Nokia and Samsung.

Shen Fei waited for the applause to die down: "Mr. Adebayo, this year's results are excellent; single-market shipments have successfully exceeded 100 million units."

"Currently, everything under 100 yuan is our market; we have no competitors."

All the senior executives present looked at Mr. Adebayo with expressions of admiration...

Breaking 100 million in a single market.

"As an international brand, there is one thing we must do next year: open up new markets."

The audience fell silent, anticipating this new battlefield.

"The Southeast Asia market."

He looked at the map on the big screen: "Indonesia, Vietnam, Thailand, and the Philippines, added together, have over 600 million people. The penetration rate of Smartphones is higher than in Africa, and the competition is relatively more intense."

He took a step forward.

"Do you dare to go?"

The audience immediately shouted: "Dare." "Let's go." "Let's crush Samsung."

But someone still shouted with great momentum: "Mr. Shen, are we really not going to India? That market is huge; as long as we operate well, the profits won't be less than domestic."