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334: Chapter 334 Transmitting the Official Announcement of Zhijia
Transsion's official announcement poster was even faster and more high-profile than Lei Jun had imagined.
It was a deep blue poster featuring an abstract outline of a house, with the interior densely packed with various icons.
TVs, air conditioners, refrigerators, washing machines, lighting, curtains, door locks, cameras, sensors, sockets, switches... dozens of icons were crammed together, as if a home had been taken apart into components and reassembled.
In the center of the poster was a line of large white text: "Transsion Smart Home, Opening Up Future Living."
In the bottom right corner was the exhibition information: Shanghai International Comprehensive Manufacturing Exhibition, June 29th to July 2nd, Transsion Booth, Hall 8, National Exhibition and Convention Center, Shanghai.
The moment the news broke, the digital circle was in chaos once again.
"No, man, we all know you're doing smart home stuff, but you're launching with hundreds of products right off the bat? Are we really that well-prepared? Aren't you afraid of failing?"
"The person above says smart home failed, but Transsion doesn't care about that."
"Smartphones, chips, screens, cars, smart home—is this trying to be China's Samsung? I'm genuinely scared... Don't the people in charge do anything about this?"
"Wait, if the person above has a bad brain, go see a doctor.
Samsung doesn't let other friendly companies survive, while Transsion is cultivating the domestic supply chain. Of course, some people were caught in the crossfire, but it's good overall... [Dog Head]"
This Transsion fan even specifically added a Xiaomi icon at the end, which made it even more hurtful.
And that Mi Fans user was even angrier, continuing to stir up trouble in the comments section, trying to make people believe that Transsion was just copying Samsung, and that the so-called 'popularization standard' was just an excuse.
"No wonder Mi Fans are so angry. Lei Jun just said he was going to do 'Human, Car, Home' and everyone was excited for a while, but then Transsion pulled it out ahead of time, and it's even better. They must be crying their eyes out!"
"Who's to say it isn't? Lei Jun draws the pie, Transsion bakes it! Wait, I'm going to go check Lei Jun's Weibo to see what other weird ideas he has [Dog Head]."
Meanwhile, Digital Chat Station also posted on Weibo: "Transsion Smart Home has a lot of substance this time.
It's not just a few smart gadgets; it's several complete smart home renovation solutions.
From front door locks to bedroom curtains, from kitchen ovens to bathroom heaters, everything is covered.
And it's not just simple Smartphone control; it's true scene linkage.
For example, when you unlock the door, the living room lights turn on automatically, the curtains open, and the air conditioner adjusts to a preset temperature. When you leave the house, all devices turn off automatically, and the security system turns on.
These scenes... Transsion has achieved all the 'pies' that friendly companies only drew."
"Zhanbao, who are you more optimistic about compared to Xiaomi?"
"How does it compare to Mi Home? [Dog Head]"
Digital Chat Station replied with a face-palm emoji: "I heard Xiaomi is preparing to sell rice cookers, and they say the rice cooked is exceptionally fragrant. But Transsion has already realized the linkage of Human, Car, and Home."
June 29th, Shanghai, clear weather, Hall 8, National Exhibition and Convention Center, Shanghai.
The 1,200-square-meter booth was not the largest in the massive exhibition hall.
But Transsion's design made it look like the center of the entire exhibition hall.
Four giant OLED Screen panels formed a semi-enclosed space, and the flowing deep blue light and shadows on the screens were like bringing the ocean indoors.
At the entrance was a huge red Transsion logo.
Below it, written in both Chinese and English, was: "Transsion Smart Home, The Answer to Future Living."
There was a long queue outside the exhibition hall, not because of flow control, but because there were too many people.
The expected foot traffic for Hall 8 today was 80,000, but the Transsion booth alone attracted more than half of that, and there were still many people on their way.
The organizers had to temporarily deploy additional security, set up cordon lines around the Transsion booth, and let people in in batches.
At the same time, they were sighing, thankful that they had invited this big shot for free; otherwise, where would all this hype come from?
At 9:00 sharp, the booth opened.
When the first batch of visitors poured in, they were stunned by the scene before them.
Inside the booth, it wasn't the traditional way of displaying products; there were no glass cabinets, no display stands, and no cordon lines.
The entrance was like opening a door; walking inside, it was a complete home.
Six areas—living room, bedroom, kitchen, bathroom, study, and balcony—were arranged according to the layout of a real home.
Every appliance, every light, and every switch in each area was a Transsion Smart Home product.
It was like walking into a model home, but not an ordinary one; all the devices were connected to the network, all were working, and all were demonstrating how they coordinated and operated.
Li Long was a fan of Transsion.
Strictly speaking, he wasn't a "fan," but more like a "believer."
The first Smartphone he bought was a Mate, and later he switched to dual-wielding a transsion s3 and a Mate7.
The power bank in his house was from Huawei, his headphones were from Transsion, and the first electric vehicle of his life was a transsion s7.
His friends all said he had been brainwashed by Transsion, but he said this was called "once you've used something good, you can't go back."
He had known about the news that Transsion Smart Home would be participating in the Shanghai exhibition half a month ago.
At the time, the core die-hard fan circle was given reservation spots directly, and he was one of them.
So, this morning, he set off directly from home, took the subway and transferred two lines, and arrived at the National Exhibition and Convention Center before 8 o'clock.
When he arrived, he realized that there were more people queuing than he had imagined.
Hundreds of people were already queuing at the entrance of Hall 8, but he didn't queue and walked straight over.
This was the treatment for a veteran die-hard fan.
On his way into the exhibition hall, there were also quite a few people livestreaming. There was a guy wearing a red Transsion T-shirt who was livestreaming; he was holding a selfie stick and shouting at the camera:
"Family, look at this queue! The Transsion booth is the hottest place in the entire exhibition today, bar none.
It seems everyone really likes this Transsion smart solution. In a moment, the streamer will give you all a good look at it."
When he walked to the VIP passage, there was only one middle-aged man wearing a dark blue polo shirt standing in front of him, holding a Huawei Mate7 in his hand, looking at the floor plan.
Li Long glanced at the name tag on his chest, which had the word "Media" written on it.
"Brother, which media outlet are you from?" Li Long leaned over to ask.
The middle-aged man turned around and smiled.
"I'm an editor from 'New Wave Electronics.' I was invited to come and film it today."
Li Long's eyes lit up: "Are you Old Zhang? Teacher Zhang?"
"You know me?"
Old Zhang also laughed out loud, not expecting to meet a fan while coming to film an exhibition, and a local die-hard fan at that?
"I watch every episode of your videos.
Especially the deduction about the 14nm chip; you explained it really well."
Old Zhang smiled, and that video flashed through his mind, but he was indeed from Huzhou. After all, where did Transsion's 14nm process actually come from? How did they break through... Only people inside Transsion knew the answer; they were all just guessing.