284: Chapter 284: 5000 companies show clear signs of decline, while 3000 are rising rapidly.

The subsequent comparison video also made them subconsciously accept this point.

The speed at which the xiaomi note on the left opened 10 apps was clearly a lap faster than the Transsion SpakePro on the right.

"The system optimization of MIUI allows 1GB of memory to perform like 1.5GB; even if you choose the lowest configuration, you can still experience a smooth feel.

As for the competitor's product, you might think it's quite smooth when you first get your hands on it, but after using it for a while, you will understand that the price difference isn't for nothing."

Led by some staff members in the audience, loud applause instantly erupted at the venue; the redmi note seemed to have truly become a good product.

"Furthermore, this time we have reached cooperation with more channel distributors.

It is simultaneously available in 3,000 stores across India, with unlimited stock on hand.

Our competitor can only be bought in 5,000 third-party stores, but the coverage depth of those stores cannot compare to Reliance."

Mr. Adebayo, who was watching, was suddenly stunned...

What do you mean 5,000 channels are in clear decline, while 3,000 are on the rise?

Sure enough, in the mobile phone industry, Mr. Adebayo considered himself shameless enough, daring to use all kinds of promotional methods.

But facing a master, he still had much to practice... He was indeed still a rookie.

Just as he was stunned, the final price appeared on the big screen.

The lowest retail price for the Xiaomi India version is 339 yuan!

This is a price full of conditions, 10 dollars cheaper than the Transsion SpakePro.

"Xiaomi India is not just about selling phones. We are creating the best experience for Indian users.

The xiaomi note is just the beginning, so we are reducing the price by another 20 dollars for a limited time.

A minimum of 319 yuan."

Lei Jun paced back and forth on the stage, once again switching to that sorrowful tone.

"To be honest, our cost pressure is very high at this price.

The xiaomi note is our first customized product developed specifically for the India market, and its comprehensive cost is very high.

With the original pricing of 339, we only had a profit of 10 dollars, and now..."

Speaking to this point, Lei Jun deliberately wiped away a tear again.

"But I think, as long as we can give back to the users and let them believe in our Xiaomi brand, then everything is worth it."

The Indians in the audience were like brainwashed at this moment, and applause erupted once again.

This time it was clearly much more sincere; those who were originally creating a frenzy there nodded silently.

After the press conference ended, the first-day sales figures came out very quickly.

Lei Jun's secretary, Liu Wei, rushed into Lei Jun's office with a report, his face full of smiles.

"Mr. Lei! It exploded!

The current sales of the xiaomi note have already exceeded 250,000!"

Lei Jun took the report and glanced at it, the corners of his mouth slightly lifted.

250,000. The Transsion SpakePro only sold 80,000 units yesterday.

Sure enough, hugging the thigh of a carrier, this feeling of winning without effort is truly happy.

The discount package provided by Reliance Communications, combined with the corresponding purchase subsidies, meant it only cost a minimum of 50 dollars to buy a xiaomi note.

Is this what it feels like to sell phones through carrier channels? It's really too satisfying!

It seems that in the domestic market, Xiaomi should also find some connections to secure more carrier customization contracts; this might be their turning point.

"What about Transsion?"

"The Transsion SpakePro only sold 20,000 units today. Our 250,000 units are 12.5 times theirs."

Lei Jun put down the report and leaned back in his chair.

Finally, he had won a round.

But he knew what the price of winning was.

The cost of the xiaomi note was higher than the Transsion SpakePro, and the selling price was 30 dollars lower.

For every unit sold, they earned 50 dollars less.

Originally, the pricing for this phone in the India market was 349 dollars, and they were prepared to cut back in other areas; with this move, they not only added features but also lowered the price.

250,000 units meant 12.5 million dollars.

This was trading profit for market share, but he had no choice.

If they didn't fight this way, they wouldn't even be able to get the market.

That night, Lei Jun reviewed the situation with Lin Bin at their base in Mumbai.

"Mr. Lei, although we won in sales, compared to the industry, our profit margins are too thin.

The cost of the Transsion SpakePro is lower than ours; they sell it for 349 dollars, and after deducting the money for the agents, they can still have a profit of 150 dollars per phone.

We sell for 319 and have at most 80 dollars of profit."

He nodded; he certainly knew there was a gap, and he also knew that Transsion operated on a cash-before-delivery basis.

Last week, an agent tried to welch on them, and as a result, they were immediately cut off from supply, and they are still being mocked by the entire industry now.

And 150 dollars of profit? Not just that!

After all, Transsion is not like them; they have a complete industrial chain, and the SpakePro doesn't have any advanced technology; even having a cost of 80 dollars would be considered good.

"I know. But this is the path that must be taken. First, occupy the market, and once the scale is up, we can harvest the leeks."

But it would be best to go back to the domestic market and reach a cooperation with Transsion; let our two companies work together."

But as soon as he said this, Lei Jun was amused by himself.

Actively cooperating with Transsion, how is that possible?

After all, if they really cooperated, why would he come to the India market?

Before he could finish thinking, Lei Jun's phone rang; it was Anil calling again.

"Mr. Lei, congratulations! The xiaomi note is selling well; you are truly worthy of the person I hold in high regard." There was a smile in Anil's voice, but Lei Jun sensed a not-so-friendly smile, "Are you free tomorrow? I want to talk to you."

"Talk about what?"

"Mr. Lei, when the joint venture company was established, it was agreed that an R&D center and a local factory would be built in India.

We have already provided the discount package, and Xiaomi's factory in India should start construction, right?

Otherwise, I will increase my capital to gain a controlling stake; see you at the board meeting."

Lei Jun hung up the phone, his face sinking; Anil was about to make a move again.

But he was the largest shareholder, what was he afraid of?

...

September 21, 2012.

The board meeting of Xiaomi India was held in the top-floor conference room of the Reliance Group headquarters building.

Six people were sitting around a long conference table.

Lei Jun and Lin Bin represented Dami Company, while Anil and his two deputies represented Reliance.

There were also two other people, one was a representative from Bharti China Telecom, and one was a representative from Vodafone.

When Lei Jun saw those two telecom representatives, he understood in his heart that they were not here for the meeting; they were here to help Anil target him.

As a Xiaomi India meeting, Lei Jun should have been sitting in the main seat, but at this moment, Anil was sitting there with a full smile.

"Everyone, Reliance Xiaomi has been established for three months, and the achievements are remarkable.

Currently, the daily sales of the xiaomi note plus the first-generation Redmi are stable at around 400,000 units, setting a record for the India mobile phone market.

This proves the potential of the joint venture company..."

He paused for a moment and looked at Lei Jun.

"However, potential needs capital to be realized, especially with a crocodile outside, we should do so even more."

Anil looked in Lei Jun's direction again...