306: Chapter 306 Hua Xing: Sang Zi, the timing of the press conference is a bit of a coincidence.

"Looks like the chip hasn't iterated, huh?"

"Isn't this the same as Huawei's P series? A half-generation upgrade, continuing to milk the customers?"

"It seems the investigation into Apple really gave Transsion a huge opportunity; they even have the time to release a second phone?"

"To the person above, there's no need to bring up last year's events... they weren't banned from selling, it was just an investigation."

"Thanks, no worries. Transsion is releasing a new product, and by then, there will definitely be results showing an invisible hand manipulating the market! [Dog head jpg]"

"Have to say, an imaging flagship is definitely necessary. The experience of the Transsion S4 is indeed quite good."

"Eh, this date seems a bit off? Transsion is trying to cut them off!"

"Now that you mention it, it really is. guangyun launches on March 13th, and Samsung S4 seems to be on March 14th. One day apart, that's intentional, right?"

A blogger dug up the release time for the Samsung S4: March 14th, New York time in the United States.

Transsion scheduled the guangyun launch for March 13th, exactly one day before Samsung. This is not a coincidence; it's a declaration of war.

Some digital bloggers are also interpreting this, saying that after unifying the domestic market, Transsion has started to strike hard against international brands. As for the outcome, let's sit back and wait for the show.

Meanwhile, on the other side, at the Samsung China headquarters in Beijing.

President Zhang Yuanji was in his office, looking at the trending topics on Weibo on his phone.

A year ago, he had even mocked Lei Jun, saying that a main brand was about to be beaten to death by someone else's sub-brand, and he wasn't even ashamed.

As a result, later on, the transsion s3, S4, and Huawei's Mate series left their S series and Note series half-dead, though fortunately, their performance in the low-to-mid-end market was still decent.

As for Samsung's treatment abroad, he was only the president of the China region, not the president of Samsung, so that wasn't his business.

He had thought the two companies would coexist peacefully within China, just grabbing market share from each other...

But he didn't expect...

His secretary, Li Mei, saw Lei Jun's miserable situation recently and felt a bit scared.

"President Zhang, the Transsion guangyun launch is on March 13th, one day earlier than our S4. Should we adjust our launch time?"

Zhang Yuanji put down his phone and shook his head.

He was feeling frustrated. Transsion's S4 had already taken a significant portion of their market share, and he had been holding a grudge; the two sides had to have a direct confrontation.

Since both were thin-and-light photography flagships targeting the female market, they might as well go head-to-head and see who comes out on top!

He put down his phone and said: "No adjustments. Samsung's pace doesn't need to follow a Chinese company."

"But... Transsion's guangyun is also a flagship series, and this is the first time Transsion is holding a flagship product launch since selling Motorola. The media attention will definitely be high. Furthermore, they are launching first. By the time of our launch, the entire media will be reporting on Transsion's reviews, and our buzz will be gone."

Zhang Yuanji shook his head again, stopping his secretary.

"Say no more. If you keep talking, I'm going to get angry."

Li Mei immediately lowered her head.

"They are coming specifically to compare themselves with us. If we do that, we'll be falling right into their trap. Besides, Transsion sells for at most 3,000-plus, while our S4 sells for 5,000-plus. We aren't in the same price segment, so there's no direct competition at all."

Li Mei didn't argue back, but she was already complaining in her heart.

The transsion s3 had already beaten the Samsung S3 and Note series to the ground. It was hard to say whether the Samsung S4 would even survive; where did President Zhang get his confidence from?

Zhang Yuanji seemed to see through her little thoughts: "Come here!"

Just as the secretary was about to return to her workstation, Zhang Yuanji called her back, just to have her massage his shoulders.

"Transsion's advantage ultimately lies in its price-performance ratio, while our advantage is being an international brand. The moment they shortsightedly decided to sell Motorola, they lost their competitiveness. We are a global brand, while they are just a Chinese brand; we aren't in the same league."

Li Mei nodded and began to massage Zhang Yuanji's shoulders, but Zhang Yuanji knew very well in his heart.

Transsion had already reached a point where it didn't need Motorola. It was already an international brand.

After all, with last year's sanctions crisis, Transsion had legitimately entered the United States market, and sales were even hotter!

As for other regions, like Southeast Asia, Africa, and other countries and regions, Transsion was the undisputed number one, while Samsung had become synonymous with being outdated.

Meanwhile, the Samsung fan group chat was also very lively.

"What are you afraid of? Transsion is overestimating itself."

"Exactly. If they had hidden the 14nm technology last year and launched the guangyun with 14nm this year, they might have succeeded in one stroke, but now they are just trash."

"It's just a brand that only knows how to buzzword-stuff; what's worth looking forward to?"

"And then our sales will directly crush them. We have plenty of users. They can tell the difference between trash and a flagship."

"We underestimated the enemy before and let them take advantage, but now they actually dare to provoke us. This time, we'll make them lose so badly they won't even recognize their own father."

But what these fans didn't know was that at Transsion headquarters in Guangzhou, Chen Yan was also holding the final preparatory meeting.

"Is the stock for guangyun enough? Don't let it be the case that after the launch event, we're out of stock. That wouldn't be a good thing, right?"

Liu Fang and Wang Hua smiled and said in unison: "Don't worry, boss, we aren't Lei Jun. The stock is absolutely sufficient."

Then Wang Hua added: "This time, we've stocked 1 million units for the standard version and 800,000 for the Pro version."

"The offline display units are all in place, and the lighting for the experience stations has been adjusted. This time we are focusing on imaging, so we've equipped each experience station with professional lighting equipment. Users can take test shots on the spot; the experience will be absolutely top-notch."

Shen Fei nodded; the service had to be top-notch.

At this moment, Wang Hua smiled and said: "Samsung has decided to go head-to-head with us; they aren't postponing. Zhang Yuanji has already said on his Weibo that the S4 has a lot of sincerity this time."

Shen Fei thought for a moment. An S4 with a lot of sincerity? Does he mean their five-inch OLED Screen, or their mixed use of their own Exynos 5410 and Snapdragon 600 processors?

Subsequently, after Qualcomm confirmed it couldn't beat Transsion, it officially revamped and upgraded its product line. It upgraded from the Qualcomm S series to the Qualcomm Snapdragon 400, 600, and 800, corresponding to the low-end, mid-range, and high-end product lines respectively... However, the performance is still lackluster.

Thinking of these "luxurious" specs, Shen Fei smiled: "Then let him see our product first, and then he can think about how to introduce his own S4."

On March 13th, the weather in Guangzhou was very clear, and the Transsion guangyun launch event was even larger in scale than the S4's. This time, it wasn't just Chinese media; there were also media from Europe, Africa, the United States, and other countries. This time, guangyun would be launched globally, carrying the internationalization strategy through to the end!