456: Chapter 456 A mountain of endorsement offers? What the heck are these underwear?

Once Uncle Guo finished making the call, his side immediately started sending people to cooperate with the testing.

After all, this engine would once again turn the situation around for the ocean-going fleet, and their long-pursued goal of heading into the deep blue seemed to be a logical next step!

...

However, while the fans of various companies were still brawling, the heads of the marketing departments at Vivo and Oppo were left feeling both amused and frustrated.

After all, those two companies were best at celebrity endorsements; for instance, they were good at getting headlines with small variety shows and doing offline fan engagement, which were marketing advantages they had cultivated for many years.

But now, seeing what Transsion was doing, they finally understood what it meant to be completely outclassed!

"We've been doing entertainment marketing for so many years, who would have thought we'd be surpassed by Transsion?"

"Old Li, do you have as much money as they do?"

The Vivo marketing director stared at the constantly fluctuating popularity data on the screen, his tone filled with helplessness.

"We really can't compete, and I wouldn't dare to do it like that!"

The marketing director nodded again as he looked at the data.

Shen Fei had already joined the voting, and the company had started paying the price for it, but the popularity was indeed rising significantly.

But they still dared not participate in such projects. Of course, this also opened up a new line of thinking for them: they could invest more in trainee variety shows and have the top three contestants receive the endorsements. This way, they wouldn't have to do the work themselves, yet they could still get the corresponding benefits, which wasn't bad at all.

Meanwhile, far away at the Xiaomi headquarters in Kyoto, Lei Jun, who had just started back to work, found his mood becoming anxious.

After all, the Xiaomi 6 was about to start its promotional campaign, but under Transsion's carpet-bombing marketing, the hype was completely gone.

"Is heaven trying to destroy me?"

Lei Jun said with a hint of unwillingness!

Lin Bin, sitting next to him, was doing fine, looking as calm as if he were sitting on a fishing platform.

"Old Lei, you're anxious again!

Their hype is only temporary. Once this voting event is over, we'll start our promotion, and our Xiaomi 6 will still be able to stand tall."

"Will it be able to stand tall?"

Lei Jun asked himself in a low voice!

Just like that, over the next few days, as the "Aikun" phenomenon continued to ferment, Cai Xukun's numbers began to take a commanding lead...

Three days before the voting ended, his fan count broke through 20 million, and he was far ahead of second place with 336 million votes.

Of course, the fans of the second-place TFBOYS were also putting in effort; Cai Xukun was only leading by 1 million votes, which wasn't a very large gap in front of the fan base!

Major group chats were still frantically canvassing for votes...

Under these circumstances, watching the rankings became the norm for many netizens!

Finally, three days later, the dust settled!

Cai Xukun took first place with a lead of 580,000 votes, and the Transsion official website announced their results immediately...

Of course, to accommodate the fans' feelings, Transsion's official website also displayed their endorsement posters.

However, Cai Xukun was holding the S5 Pro, the TFBOYS group was holding the S5 standard edition, and as for the others, they were holding the nova or P series, or Transsion's own guangyun series.

Offline stores also displayed the corresponding promotional materials, and some young consumers shopping in the mall were stopped in their tracks by these endorsements, walking into the stores as if possessed...

In the end, they were "robbed" by the stores, leaving with some merchandise and products.

...

Meanwhile, at the Transsion headquarters!

"Big Boss Shen, have you finally finished your busy work?

Do you know what our publicity department has gone through this past month?"

After saying this, Li Qing began to complain bitterly about things like fans exposing each other's scandals...

"In short, don't give me this kind of work again in the future! I'm afraid of offending people!"

"Didn't we get the traffic?

Besides, as long as our products are good enough, and the exclusive works we create for them are good enough, these fans are actually quite cute."

"Cute?"

Li Qing spread his hands; after all, he, as the operator, really didn't want to deal with these people anymore!

It was too scary!

Li Qing shook his head slightly, then quickly shook it again:

"Alright, over the past period, my secretary Li Tao, who is now the head of Transsion Film and Television, told me that he received 63 calls, most of which were looking for Cai Xukun for endorsements.

Things like shavers, men's facial cleanser, gaming chairs, mechanical keyboards, sports drinks—they were all men's consumer products."

After saying this, he handed the report to Shen Fei, and the screen showed a list of contact records.

"The most outrageous one is this, a certain brand of men's underwear.

They offered 4 million a year, saying that Cai Xukun's fan demographic highly overlaps with theirs."

Even Shen Fei, this "demon pill," choked a little after hearing about men's underwear.

"Are you sure?"

"Yes, although Li Tao politely told them that Cai Xukun's age wasn't quite appropriate yet, they said it didn't matter, they could wait until he came of age.

Besides, the contract could be signed in advance, and they guaranteed that the endorsement fee would increase every year."

"They are quite generous."

"But we aren't short of these few million!"

After saying this, Shen Fei's face once again showed that expression of not knowing whether to cry or laugh.

After all, he was still a child; how could there be people in this world even more unscrupulous than him?

"So, Boss, the one who broke out most from this vote was Cai Xukun, and he has become the hot favorite in the entire men's consumer goods market?"

"And it's not just him."

Li Qing looked at the reports sent to him by the partners again.

"Now the top 10 have all received a massive amount of offers. The three members of TFBOYS are all being besieged by snack brands, stationery brands, and sports brands.

Yang Chaoyue is also doing well; relying on her "ordinary person" persona, she has accumulated quite a few fans, and there are already cosmetics companies inviting her to endorse their products."

Shen Fei nodded; after all, capital wants traffic.

After all, the reason he organized this event was for traffic and for discussion.

Moreover, the outside world is already saying that Transsion is not a mobile phone company at all; it can simply be called a star-making factory.

One endorsement event directly changed the consumption power of the entire fandom.

After all, it was originally only among some female groups, but now Transsion has directly expanded the group to the male demographic with its slick moves.

Of course, they also knew that all of this was inseparable from those excellent works.

After all, no matter how good the marketing is, it still depends on strength, and this time it was the most terrifying for all entertainment companies.

"Just keep doing it!

The file I gave Li Tao last time contains some albums prepared for Cai Xukun; record an album first.

In addition, negotiate with those brand parties first. It's fine; don't accept all of them. If you're going to accept, accept the best ones.

Big-name shavers and men's facial cleansers are fine, but as for the messy ones, throw them all aside."

Li Qing nodded. He had already looked into these things, and you need to promote them well.

Just as he was preparing to leave, Li Qing suddenly thought of something else.

"Speaking of albums last night, yesterday another entertainment company said they wanted to sign Cai Xukun to release an album. The offer wasn't bad, but it was an exclusive management contract, so I didn't reply to them."