261: Chapter 261 Personally Investigating the Indian Market

Hong Feng and the other co-founders all looked on with skeptical eyes.

After all, it wasn't as if they hadn't investigated the India market before; although it was also a populous nation, it was incomparable to China.

Lin Bin also asked with a hint of hesitation: "Lei Jun, are we really going to the India market?"

"Yes." Lei Jun looked at the skeptical group and nodded affirmatively. "The India market is very similar to China 3 years ago.

Feature phones dominate, and Smartphones are just getting started.

High population, price-sensitive.

Our Redmi and Xiaomi series are just right for there."

Lin Bin thought for a moment: "But Transsion... they are doing very well in Africa, and they are expanding in Southeast Asia; they will definitely enter India."

"That's why we need to be fast." Lei Jun looked at him. "We need to claim the spot before Transsion enters India."

Lin Bin nodded: "I'll arrange for people to go to India for an inspection."

"No." Lei Jun shook his head. "This time, for the sake of data accuracy, I will go personally."

Three days later, Lei Jun flew to New Delhi.

A temporary team had already been assembled here, headed by a local named Manu Jain, in his 30s, who graduated from the best university in India: the Indian Institute of Technology Delhi.

He was a true intellectual, and based on his understanding of his own country, he was very optimistic about the potential of the India market.

"Lei Jun, the India market is huge; you will definitely not lose money by investing here.

Taking Smartphones as an example, last year's sales were 12 million units, and this year's forecast is 20 million units.

The key is that the competitiveness is not high; we only need to overcome one competitor, and that is Samsung."

Currently, the India market is very clear: Samsung holds 40%, Nokia holds 37%, and the rest is divided among dozens of brands.

Manu Jain said that Samsung had also proven its strength; after all, Nokia's level of intelligence was hard to describe, and the fact that it still held 37% of the market was purely living off past glory.

"What about Chinese brands?"

"Gionee, Vivo, and Oppo are all entering, but their scale is not large.

There are also some small Chinese brands, but they aren't the regular army and aren't worth our attention; the real problem is... Transsion."

Lei Jun tensed up, as if some unseen gaze was watching him.

"What about Transsion?"

Manu Jain took a few photos and a red T-shirt out of a drawer and placed them on the table.

Lei Jun ignored the photos and picked up the T-shirt to take a look; on the chest was a white logo: Transsion.

"This is Transsion's uniform, for local India."

Lei Jun desperately needed the answer to this question; after all, in the domestic market, they had already snatched so much, could it be that by choosing to go abroad, he still wouldn't let him go?

"Yes." Manu Jain nodded. "Lei Jun, according to my investigation, Transsion already has an office in India, in Gurgaon.

The number of people is small, about twenty-something.

But they are already investigating setting up distribution channels."

Lei Jun held the red T-shirt and gritted his teeth. Shen Fei, that competitor boss who was younger than him but even more shrewd, made his heart restless.

From Africa to the domestic market, then to Southeast Asia, and now to India, Transsion's pace had never stopped.

"Lei Jun? Lei Jun?"

Lei Jun came back to his senses, looking at the red T-shirt: "Make arrangements. Tomorrow we go to Gurgaon."

The next day, Lei Jun stood opposite an office building in Gurgaon; sure enough, Transsion's logo appeared on the building.

The red logo made Lei Jun feel like a ghost was haunting him under the sun.

Back at the hotel, he called Lin Bin.

"We must enter the India market. The sooner, the better!"

"Lei Jun, what did you see?"

On the other end of the phone, Lin Bin was very anxious; they had clearly only talked about an inspection of the market and confirming the launch plan, and it had only been one day...

"I saw Transsion." Lei Jun's voice carried a hint of urgency, a sense of urgency to prove something.

"They are already laying out their plans; Shen Fei didn't lie to us, they really are optimistic about this market. If we delay another half year, India will also become Southeast Asia."

The other end of the phone was quiet for a few seconds.

"Understood. I will immediately prepare the India version of the Redmi plan and see where we can further reduce the specs."

"One more thing."

"What?"

"Help me set up another meeting with Shen Fei; I want to have a detailed talk with him again."

Lin Bin was a bit reluctant: "Old Lei, there's no need..."

"It's not what you think." Lei Jun interrupted him with a smile; at this moment, he had returned to that state of a tech fanatic. "I just want to chat.

Like last time, can't friends just have a meal together?"

After hanging up the phone, he closed his eyes; in Lei Jun's mind, the Transsion logo on that building appeared.

Soon he clenched his fists, and a slight smile appeared on his face; this time, he would absolutely not lose.

But what Lei Jun didn't know was that that GG sign was specially prepared for him, and those red T-shirts were indeed the uniform attire of the Transsion ground promotion team.

It's just that the ground promotion team's task was to act, to put on a good show.

...

On June 1st, in order to offer Lei Jun some advice, Big Mouth Yu released the brand-new enjoy 2 series in Kyoto.

Big Mouth Yu stood on stage, full of high spirits.

"The enjoy 2 series is fully shifting to HiSilicon chips.

This is also the first time we are equipping our self-developed K3V1 chip in the hundred-yuan price range; there are many reviews online about the level of this chip.

From the initial 2,000-plus to the later 1,000-plus, and now to the hundred-yuan range.

We at HiSilicon have never stopped our pace.

By the way, let me give you a preview of our iterative chip here; it has a brand-new name."

There was no suspense on the big screen; a book appeared directly: The Classic of Mountains and Seas.

Then the book began to flip, stopped on a page, and immediately, a burst of cheers erupted.

After all, the image above had a body like a deer, covered in dragon scales, with a fleshy horn on its head, eyes like a tiger, ears like an ox, feet somewhat like a horse, and a tail like an ox's tail; overall, it gave people a feeling of benevolence and majesty.

"From now on, HiSilicon's mobile processors will be fully named Kirin processors, and the first generation of high-end chips, the Kirin 910, will soon be mass-produced."

"Kirin!"

"HiSilicon."

However, some unfriendly voices appeared on the live stream comments: "Heh, trash that was sold at the 2,000-yuan price point is being put into the hundred-yuan price point; a bunch of fools are still there, thank God."

"Exactly, that processor is so outdated; if it's not used for hundred-yuan phones, is it just supposed to sit in the warehouse gathering dust?"

"That company is really done for; how many seconds does it take to send a comment?"

"Heh, that's definitely better than yours."

At this time, Big Mouth Yu said with a serious face: "HiSilicon making this decision is definitely not as simple as changing a name, but an overall upgrade.

Our HiSilicon team has already finished private lessons with Professor Li Jiahui and successfully graduated.

The upcoming Kirin 910 will definitely bring everyone a surprise."

There was a burst of cheers from the audience, and at this time, Big Mouth Yu also waved his hand.

"Let's continue to look at today's protagonist, the enjoy 2."