337: Chapter 337 [Extra Chapter] Shen Fei's Teasing

"Seeing this result, I feel like Xiaomi doesn't need to sell smart home products anymore; they are destined to just focus on volume again."

"Swipe the card!"

Looking at his friend's recommendation, Li Long completely made up his mind.

He sent the equipment directly to a friend who works in interior design. After looking at it, the other person said something that left a deep impression on him:

"Brother, why don't you just let them calculate it for you? This set of equipment must have been calculated by experts, so the user experience definitely won't be bad."

Meanwhile, Lei Jun had been scrolling on his phone all day.

At 9 AM, he started scrolling through Weibo.

After the Transsion Smart Home booth opened and the first batch of visitors entered and paid attention, pictures and videos started to spread.

He saw various devices... they were more comprehensive than theirs, and better made than theirs; every new leak was getting on his nerves.

At 11 AM, Lin Bin sent over a compiled report.

There were eight types of large appliances, such as TVs and air conditioners, and nine types of small appliances, such as robot vacuums and air purifiers.

Then there were categories like lighting, security, control, and others...

Adding everything together, big and small, there were over 50 categories and more than 100 individual products.

After hearing the report, Lei Jun looked at the document and felt heartbroken for a long time.

After all, for products like robot vacuums, TVs, air conditioners, and speakers that they had just initiated projects for, Transsion had already brought out mature products. This simply had no competitiveness.

Just as Lei Jun was feeling sad, Lu Weibin leaned over to his ear and said.

"The strategy for Transsion Smart Home is also out.

Shen Fei is targeting us; they aren't doing ultra-high-end, nor are they doing low-end.

The price for a 30-piece whole-house solution is roughly between 60,000 and 100,000 yuan.

This price range is exactly the main target area for our Mi Home plan."

"What about us?"

"The Xiao Ai speaker is currently being tested, the air conditioner will be ready by March next year at the earliest, but the TV might be a bit faster!"

He picked up the Xiao Ai speaker prototype on his desk, tapped it, and then put it down.

He remembered a few days ago when he was talking big on Weibo about the "person-car-home" full ecosystem, and after giving the Mi Fans a shot of adrenaline, the buzz had indeed returned, but now it seemed he had become the clown again.

After all, Transsion didn't just do it; they did it better than Xiaomi—not just by a little bit, but by several orders of magnitude.

A closed-loop ecosystem covering full scenarios with over a hundred categories, fully self-developed from the underlying layer to the terminals, with mass-produced products already displayed on the exhibition stand.

Xiaomi was still drawing blueprints, while Transsion had already brought out a complete solution.

Lin Bin hesitated again, but before leaving, he spoke up.

"Mr. Lei, should we issue a statement today, or disclose the progress of Xiaomi's smart home in advance?

At least let the market know we are still here."

Lei Jun nodded at first, then quickly shook his head.

Rationally, he wanted to ride this wave of traffic, but he knew what the consequences would be.

"No need to post.

Speaking out now will only make people think we are trying to ride Transsion's coattails.

Their products are sitting right there; anything we say is useless. It's only useful if we build the products and put them in front of the users."

"All products must be launched early. Add money, add people, it's a must."

Three days later, when the Industrial Expo ended, Transsion had already received 7,000 offline orders, with a conversion rate of 5:1, a VIP user ratio of 1:3.5, and an average of three properties ordered per person...

After the exhibition ended, Shen Fei posted a short, long-form post on Weibo.

No, the official press release was written by himself; it was written in plain, straightforward language.

He also took the opportunity to slightly provoke his competitors.

"Transsion Smart Home, officially launching on July 15th.

We are not a concept product, not a PPT product; we will start selling in-stock products as soon as the launch event ends.

You can renovate old houses, or you can directly do intelligent decoration for new houses.

Regardless of which one you choose, we have multiple solutions.

At the same time, for single houses reaching over 100,000, we provide free design to create a smart design exclusive to you, allowing the experience to upgrade once more."

It was also accompanied by some pictures below.

At the same time, Shen Fei also used some "Lei-isms" (Lei Jun-style quotes): "In order to build this booth, our team stayed up for who knows how many nights.

Designers drew over 300 versions of blueprints, engineers debugged the system thousands of times, and our supply chain colleagues ran to dozens of cities across the country to find suppliers.

Before the exhibition started, everyone was doing final tests and didn't finish until 4 AM.

There was an engineer working on smart mattresses who hadn't been home for three days; his wife called to ask if he still remembered what their son looked like.

I told him to hurry back and take a look, but he said there was no rush, let him calibrate the mattress sensor first.

Of course, stories like this don't exist at Transsion; you might hear them from our competitors, but this... I really can't write it.

I can only say that people in R&D don't know how to say pretty words; they only know how to bury their heads in their work.

That Transsion Smart Home can meet you all today is truly inseparable from their efforts.

So I gave each of them a 20,000 yuan bonus [Special reward, not project reward].

But there are too many people on the smart home project; spending this money makes my heart ache, so on July 15th, everyone please hurry up and buy, buy, buy, and help me recoup some funds."

"The launch event is on July 15th, so soon?"

"I went to see the exhibition; it was so shocking. I feel like what the foreign companies brag about is just like this."

"That's right, as long as you have the money, you must get it... the experience is truly different, right?"

But more people were teasing Shen Fei for his trolling: "Mr. Shen, your copywriting is not good! It was written so movingly, why did you have to reveal your true colors at the end?"

"Exactly, with so many engineers, there must be one or two who didn't go home, right?"

"Is there a possibility that all the ones who didn't go home are single dogs?"

"To the guy above, I feel like you are roasting..."

"But after giving a 20,000 yuan bonus, if they turn around and buy the company's products, doesn't that mean the bonus is all returned, and they even lost their time?"

"Shen Fei: Giving out bonuses feels great for a moment, but looking at the balance, I suddenly can't afford to support Mr. Zhang anymore. Everyone, please place your orders quickly and help me recover!"

There were also a bunch of people tagging him: "I suggest Mr. Shen open a crowdfunding link, with the title: Save the Boss Who Has No Money to Eat After Paying Bonuses; it would definitely sell like crazy."

Meanwhile, on the other side, Digital Chat Station also retweeted Shen Fei's Weibo, and at the same time reported a big scoop:

"Transsion Smart Home really went all out this time.

The product experience is very good, but the price is not expensive; it roughly belongs to the high-end series of traditional manufacturers, the kind that might be a bit of a stretch, but you can afford it if you grit your teeth."

There are also some mid-range products, which are very cheap.

Moreover, they are building a new factory in the Guangming New District of Shenzhen.

Apart from acquiring some factories for large appliances, everything else is being built by their own new factories; they are not just finding OEMs to slap their brand on.

This level of investment hasn't been seen in the home appliance industry in the last 10 years. Traditional home appliance manufacturers should be losing sleep."

...

Brothers, you still owe me 14 positive reviews! If there are more, I will continue to add updates tomorrow [Thanks for the positive reviews, brothers]