333: Chapter 333 Voice Transmission: I'm F***ing Here

If his fingers hadn't still been moving, Lin Bin might have thought he had been scared into a faint.

But his fingers moved faster and faster, and Lin Bin panicked a little.

"Mr. Lei!"

He called out tentatively.

"I'm fine, I'm just wondering how high you think the probability is of Transsion succeeding in smart home appliances?"

Lin Bin thought for a moment and gave an answer that even he didn't want to hear.

"Very high.

They have the traffic entry point of mobile phone users, the technical advantage of resource chips, supply chain management capabilities, brand premium, and capital reserves.

Most importantly, they can realize the layout of people, cars, and homes; this is much more realistic than the pie-in-the-sky we've been painting."

The office went quiet, and Zeng Shuhui lowered her head directly.

This was indeed a huge gap, one that couldn't be crossed.

Under the pressure of multiple pieces of bad news, Lei Jun entered a moment of clarity once again.

"Old Lin, do you think we did something wrong?

Should we not have benchmarked against Transsion? We were never in the same league to begin with.

For them, the more they spend, the more they have; for us, the more we spend, the less we have. The critical point is that the money has been spent, but the technology hasn't come out.

It would have been better to follow the initial plan: rely on investment, rely on acquisitions, rely on integration, and rely on low prices to drive volume. There was no need to benchmark against Transsion."

Lin Bin didn't know how to answer this question!

After all, Lei Jun had asked him many times, but there was simply no answer to this question.

As for the matter of investment and acquisitions.

This actually fits Xiaomi's model a bit. After all, what Lei Jun ultimately formulated was a light-asset, high-efficiency, internet-thinking strategy, which requires going for investment to quickly bring products to market.

Transsion's model really doesn't fit Xiaomi, although they are faster, more stable, and stronger.

"You've asked me this many times, and you know the answer in your heart.

The mobile phone and smart home tracks are different. Our current method is correct. As for Transsion... their prices are definitely not cheap, so we still have a chance."

Lei Jun nodded but didn't speak.

Does smart home also have to rely on low prices to drive volume? When will Xiaomi ever be able to shake off the label of being just 'cost-effective'?

He picked up the Transsion recruitment information on the table and read it again.

Chen Wei, former General Manager of Haier's White Goods Division.

He managed business worth tens of billions at Haier. Transsion gave him the Transsion Smart Home operation to start from scratch. The fact that he was willing to come shows that Transsion didn't just give him a job, but a future that could be even bigger than Haier.

"Old Lin, I've figured it out.

Urge them to speed up the progress of the Xiao Ai speaker. It must be mass-produced before August 15th and launched together with the Redmi press conference.

Smart TVs also need to speed up, and then be launched before October."

Looking at Lei Jun like this, Lin Bin really wasn't convinced that he had figured it out.

After all, he had heard this sentence many times, and not long after, Lei Jun would pose the same question again after being hit by a setback.

He was really getting tired of hearing it!

And this timeline was really tight.

"Don't worry, I really have figured it out!

It's impossible to become demoralized because of one setback from Shen Fei. The project just didn't meet our expectations, it doesn't mean we failed, rest assured."

Lin Bin confirmed with a skeptical look again. This time, Lei Jun nodded with a smile, and this time, he confirmed with a skeptical look:

"I've urged Shenzhen Technology three times. They can provide the first batch of engineering prototypes by the end of this month.

Deep tuning will take at least until July, and mass production will take at least until August.

But that's just the initial version; the product might have some issues."

The time is tight, which is indeed a problem. Lei Jun hesitated a bit—should he push it back?

"However, Transsion should also have a smart speaker project.

Their speaker code name is "Transsion Dan," and it uses self-developed voice chips.

It is not a third-party solution; it is said to be a small branch of the Taishan series chips, specifically optimized for voice scenarios."

For the same project, Transsion uses self-developed chips. The gap widened instantly, and Lei Jun's intention to postpone it disappeared in an instant.

Zeng Shuhui nodded in confirmation and added more detailed data.

"Digital Chat Station just leaked it. Transsion specially modified a version, specifically for voice wake-up and voiceprint recognition, with very low power consumption; standby power consumption is only a fraction of a watt.

And their wake-up word has been decided; it should be called 'xiao chuan' or 'xiao yin'."

Lei Jun picked up his phone and took a look. Sure enough, Digital Chat Station had just released the leak half an hour ago.

However, there were some suggestions in the comment section to change 'xiao chuan' or 'xiao yin' to 'xiao fei'.

After all, bossing Shen Fei around is the wish of every Transsion fan.

Now Lei Jun was even more hesitant; Transsion was using this trick again.

Xiaomi uses Qualcomm chips. For every unit sold, Qualcomm takes a portion of the profit.

If the volume is small, one can grit their teeth and bear it, but once it becomes a hit, it won't be cost-effective.

"How about this.

No need to wait for all the functions to be perfect. Let's push the product out first. Let's launch it on August 15th; at worst, we'll do a pre-sale."

Will pre-sales just be giving free advertising to Transsion again?

Seeing them in a dilemma, Lei Jun added: "Don't worry.

What the market needs now is confidence. Investors, distributors, and Mi Fans all need to know that Xiaomi is still at the table.

We must have a corresponding plan to let Mi Fans believe in our big picture."

"Understood."

"Also, don't talk to Midea about the Xiaomi air conditioner anymore. Go directly to Changhong, and the terms can be relaxed appropriately."

Zeng Shuhui walked out, and Lin Bin was also preparing to turn around and leave, but Lei Jun called him back again.

"Old Lin, how high do you think our chances of winning are?"

Seeing this tone and hearing this pitch, Lin Bin was speechless again. He knew Lei Jun hadn't moved on...

"Old Lei, I don't know if we can win.

But I know that if we don't fight, we will definitely lose.

And I can tell you that smart homes are also divided into high-end and low-end. As long as the price is right, we can take the number one spot in the market."

Lei Jun looked at him; his eyes also held exhaustion, unwillingness, and a trace of disdain.

He knew where that trace of disdain came from. He nodded and didn't say anything more.

Lin Bin pushed the door and went out. After all, only Lei Jun could decide once he figured this problem out himself.

After everyone left, Lei Jun picked up his phone, opened Weibo, and entered the four words "Transsion Smart Home" in the search box.

The search results popped up.

Sure enough, there were results, and they were about some of the layouts of Transsion Smart Home.

#Transsion Announces Entry into Smart Home Market, Poaches White Goods Expert from Haier#

Industry media were all publishing related news.

The slogans were shouted loudly: Transsion enters the market strongly, the smart home industry landscape may be reshuffled.

Every media outlet was full of praise; almost no one was singing a different tune, which was completely different from the situation when Xiaomi made its official announcement!

"Hmph. A bunch of short-sighted guys."

Transsion was coming; he knew that. But what he didn't know was that Transsion was closer, faster, and fiercer than he had imagined.

...

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