338: Chapter 338 Building Your Own Factory ≠ Conscience

"Seeing Transsion's investment, I really feel they are putting in the effort. They aren't doing rebadging; they're spending their own money to build factories. This is the true attitude for experimentation!

As for those traditional factories, it doesn't matter if they die off now; after all, someone has stepped in to take over their market share!"

"Putting everything else aside, just based on Transsion not using contract manufacturers but building their own factories, I'm standing with Shen Fei. I just hope the prices will be a bit cheaper."

"Is Transsion not leaving any room for traditional manufacturers to survive?

Our President Shen is truly capable. When will he be able to solve the employment problem for the whole country?"

"They build a crappy factory and brag about it to the high heavens. Isn't it just to snatch market share and crush their competitors?

I don't know about the prices, but he's going to mess up the entire industry later on. When you end up buying overpriced appliances, you won't be laughing anymore."

"That sounds nice, 'self-built factories, no rebadging,' but who knows if they're cutting corners?

Just to start a price war, they're treating consumers like lab rats. Quality issues will arise sooner or later."

"It's truly wicked. Traditional manufacturers were doing just fine until he came and stirred up the mess. Now, competitors are being forced to lose sleep while he's making money—dirty money with no industry bottom line at all."

Just as the popularity of Transsion Smart Home was skyrocketing and many netizens were cheering for Transsion's quiet investment, the discourse in the tech circles suddenly shifted in an instant.

Various home appliance bloggers who love to ride industry trends for traffic collectively posted long-form reviews.

"Warning! Behind the Intense Competition in Smart Home Appliances Lies a Disaster for the Entire Industry"

"Building Your Own Factory ≠ Conscience! Transsion's Low Prices Disrupt the Market, and Consumers Pay the Price in the End!"

"Don't Be Fooled by High-End Features at Low Prices! Transsion Doesn't Understand Home Appliances at All; They Only Know How to Throw Money at Factories."

All the content claimed that Transsion didn't understand home appliances, that they only knew how to use old tricks: giving you a better-looking exterior and then using so-called self-developed chips, making it look high-tech...

But the actual user experience is absolutely terrible.

Some even brought up Chairwoman Dong Mingzhu's viewpoint: "Home appliance technology shouldn't be blindly intelligent; it should be 'idiot-proof,' allowing more people to operate it easily.

Transsion, on the other hand, is obsessed with those flashy smart features—app binding, voice control, whole-house connectivity—making a refrigerator or washing machine more complicated than a Smartphone.

The elderly can't learn it, and young people find it troublesome. This isn't for the sake of the users; it's just to find gimmicks for their high-end series so they can sell them at a high price."

The paid trolls in the comment section were all in support:

"Exactly! My mom can't even use a Smartphone properly, yet they're making smart appliances? Isn't that just pure torture?"

"This move by Transsion is malicious competition. By driving prices so low, competitors can't survive. Who will dare to produce products honestly in the future?"

"Exactly, this factory move is definitely to cut corners. Big manufacturers at least have some conscience; Transsion really has none."

What made it even more coincidental was that the same afternoon, at a public event, Chairwoman Dong Mingzhu was asked by a reporter whether Transsion Smart Home's actions would affect a certain company.

She didn't name names, but pointedly said:

"Some companies think that by throwing money to build a few factories, adding some flashy features, and starting price wars, they can disrupt the industry.

But what is the essence of home appliances? It's about being easy to use, worry-free, and accessible for ordinary people to pick up and use immediately, not complicating simple things and creating a bunch of gimmicks to harvest consumers.

I've said it before: the end goal of technology is to be 'idiot-proof,' not complicated. Whoever violates this principle will sooner or later be abandoned by the market."

Once these words were spoken, they were immediately interpreted by major media outlets as Chairwoman Dong Mingzhu publicly criticizing Transsion Smart Home by name, and the statement instantly hit the trending topics.

All sorts of hit pieces came flooding in, attacking them!

#TranssionMaliciousCompetition#

#TranssionDoesNotUnderstandHomeAppliances#

#AppliancesShouldBeSimplifiedNotIntelligent#

Shen Fei, who was also in Guangzhou, looked at these comments and the corners of his mouth curled up slightly. Chairwoman Dong is still Chairwoman Dong; she's quite straightforward. This time, she has truly been used as a tool by others.

But since she has been used as a tool, well, I'm sorry... whoever acts as the blade must bear the corresponding consequences.

Consequently, Shen Fei went directly to the Transsion Smart Home official livestream room and started a special product introduction session.

Shen Fei didn't use any PR scripts or empty talk; the camera was aimed directly at a newly unboxed Transsion smart refrigerator.

"Let me show you something first."

In front of the camera, he picked up the transsion s3, opened the Transsion Smart Home app, and scanned the QR code on the refrigerator. It took less than 3 seconds, and the refrigerator's control panel synced directly to his Smartphone.

There was no complicated binding process, no account to log into, and it wasn't even connected to the network.

Bluetooth connection, done in one step.

"Some say smart appliances are too complicated and the elderly can't use them, but we have achieved full process simplification. Now, I'll turn off my phone, and you all take a look."

He handed the phone to his secretary nearby and casually pressed the "Refrigeration Mode" button on the refrigerator door.

Three large characters immediately appeared on the panel: "One-Click Freshness."

He pressed it again, and it changed to "Maternal and Infant Mode." The third press switched it back to the most basic Normal Mode.

There were no flashy secondary menus used for showing off, and no pop-up windows requiring repeated confirmation. All smart functions were compressed into the most straightforward four characters.

"Chairwoman Dong once said that technology should be 'idiot-proof' to allow more people to operate it easily. I completely agree with this statement."

Shen Fei's words were calm, as if he hadn't been affected by the attacks on the internet.

He didn't treat Chairwoman Dong Mingzhu as an enemy; he was just calmly stating a fact.

"But what is 'idiot-proof'? Is it cutting off functions and leaving only one switch? Or is it using technology to hide the complexity, allowing the user to access the most worry-free features with just one tap? That is what 'idiot-proof' really means."

This statement instantly made many viewers think deeply, and the comments in the livestream room flooded in.

Just as they were posting comments, Shen Fei tapped on the refrigerator door panel:

"Our refrigerator is equipped with 6 temperature sensors and three humidity probes, which can automatically adjust the temperature and humidity according to the state of different ingredients.

It can recognize whether you've put in meat or vegetables and automatically adjust to the most suitable freshness mode.

Do users need to understand these complex algorithms and technologies? No. They just need to press it once, and 'One-Click Freshness' is enough."

"I know Chairwoman Dong was used by certain people, but since she has entered the fray, I naturally have to offer a sharp critique.

Chairwoman Dong says technology should be 'idiot-proof,' but her approach treats the intelligence of home appliances as a gimmick and a burden.

Whereas what Transsion does is use technology to hide the complex processes, delivering the simplest and most worry-free operations directly into the hands of the users."