520: Chapter 520 A New Kind of Thought

"In addition to the foundry costs mentioned earlier, let me tell you all about the R&D for the new architecture. We have invested a total of 3 billion USD. More advanced video memory, precision PCB design—every single item is driving up the costs."

Jensen Huang's tone was very sincere, but the audience below the stage didn't take it to heart.

After all, architecture isn't a one-time thing...

But they also knew this was just an excuse to raise prices. As long as it wasn't too outrageous, it was still acceptable.

"But I can guarantee to everyone that the increase in performance far exceeds the increase in price."

To put domestic netizens at ease, he pressed the remote control, and the overseas pricing appeared on the screen first.

GTX980: 799 USD, GT: 1299 USD

Seeing this price, many people at the venue couldn't help but frown. After all, the launch price of the previous generation GTX780 was only 649 USD, and Jensen Huang had raised it by 150 USD directly, an increase of over 23%.

This new one is even more outrageous, heading straight for the 1000 USD mark.

But just as everyone was preparing to turn into internet trolls, the exclusive pricing for the China region appeared, the large white characters looking exceptionally striking on the screen:

Standard Edition 5399, GT 6999.

The Standard Edition doesn't look like it's making any money; after all, the overseas price is only slightly higher than the domestic one.

Adding tariffs and other costs, it's actually even cheaper than in China.

But the price of the GT is very attractive, over 1000 yuan cheaper than overseas.

Those who were just cursing the high prices were instantly bought over.

This isn't a second Lenovo, but after all... it is a globally unified pricing, so face must still be given where it's due.

"Damn, you call this a price hike? This is clearly a conscientious price; it's a big chunk cheaper domestically than abroad."

"You call a few dozen yuan a 'big chunk'? Transsion's paid trolls aren't even pretending anymore. This is a second Lenovo!"

"Transsion's ambition has finally been exposed. We must boycott such trash enterprises!"

"Exactly, raising the price by so much, yet the domestic and foreign prices are the same. Does this live up to the name of a Chinese enterprise?"

"Fuck, are these people brain-dead? Do they really not look at the exchange rate? The top-tier version is over 1000 cheaper!"

"Transsion is trying to force us to buy the top-tier version?"

"Since it's already at this price point, we definitely have to go for the top-tier version. And with the performance of the top-tier version, once next year's new models come out, we might even be able to sell it at the original price to let them mine."

Jensen Huang stood on stage watching the audience's reaction, also pondering a question: should he continue to raise prices next year?

After all, having endured for so many years, backed by the full industrial chain support of Transsion Semiconductor, it was time to bare the sword to the world.

After all, with the technology in hand and the market in hand, the pricing power should naturally be in hand as well.

"The GTX970 and 980 series are officially on sale," Jensen Huang finally announced. "The mobile GT has also successfully entered mass production."

"Collaboration channels for all laptop manufacturers are opening simultaneously. We welcome everyone to come and discuss cooperation."

After the press conference, NVIDIA's official pre-sale channel announced it was sold out, and the server even crashed once in the middle.

But the result was good.

The first batch of 500,000 graphics cards was swept clean by gamers and miners worldwide.

Even on second-hand platforms, the markup for spot goods surged to over 1000 yuan, yet it was still hard to find a single card.

"It seems this time's pricing was still too cheap."

After telling Shen Fei this news, Jensen Huang opened another folder and quietly raised the price in that column by another 50...

"Mr. Huang, take it easy! This time the consumers... have complained quite a bit."

Zhang Mingzhu, who was beside him, reminded him with a grin.

"Don't worry, I know what I'm doing... If nothing else, I'll do it like Lei Jun: raise it by 1000 first, and then give them a discount later..."

"I need to reorganize later. Right now there's only high-end and low-end; I still need to get some mid-to-high-end products."

"It's a pity our yield rate is really too low, otherwise I would definitely slash them properly."

Shen Fei also laughed at this point.

"Old Huang, if it really doesn't work out, just take out your two generations of inventory and give Qualcomm and AMD a big surprise next year."

"I believe the United States will definitely like it."

"That would be bullying them too much. Even if we are doing the foundry work for them, it's bullying them too much."

Speaking of this, Jensen Huang shook his head.

But after leaving Shen Fei's office, he still thought about this issue carefully. Although he still refused, this suggestion had already taken root in his heart.

NVIDIA Official: "The first batch of 500,000 graphics cards has been sold out."

"However, everyone can rest assured. Backed by Transsion Semiconductor, our production capacity has absolutely no issues. We will absolutely not engage in hunger marketing. Please do not trust second-hand platforms!"

"Every day at 10 AM, we will increase inventory on time."

"We will increase inventory based on the day's reservation volume, with a guaranteed minimum of 200,000, and up to a million in stock released daily!"

"Please rest assured."

"Old Huang is actually acting like a human again?"

"Fine, I'll allow Leather Jacket Huang to rejoin the human race for two days, and throw him back into the path of beasts in a couple of days."

"No way! I was lucky enough to grab one, and then you... I don't agree, it must be limited."

Meanwhile, the digital review circle worked through the night to write their articles, all unified in the narrative that it was a performance revolution.

As for the second-hand platforms, the premium for the GT had already reached 9500 yuan.

After all, the big shots in the circle had already calculated that using this graphics card, they could break even in less than 6 months—it was absolutely a huge profit.

Thus, the miners were frantically sweeping up stock.

Meanwhile, at Lenovo headquarters.

Yang Yuanqing called Liu Jun over once again. After all, the press conference was over, and next it was time for them to make purchases and then start launching new gaming laptops.

Starting to frantically fleece... no, serve the consumers.

"This time, strive to keep the price suppressed by 10%, or even lower if possible. You go and ask for credit from Boss Liu."

But Liu Jun just smiled... after all, he knew the people at Transsion too well.

If he didn't get fleeced this time, it would be considered lucky.

"Mr. Yang... what if... I mean what if, he starts taking action against us distributors too? Should we accept it?"

Yang Yuanqing was immediately a bit disgusted, also doubting whether his choice was wrong. After all, they hadn't even started yet, and the other party was already backing out. What kind of talk was that?

But seeing Liu Jun's expression, he understood that the other party wasn't putting on an act, so he said with a look of disdain:

"I give you the maximum autonomy. Right now, consumers only recognize their cards. No matter how much the price rises, we can indiscriminately transfer it to other consumers. That good enough for you?"

"If you still can't negotiate it with that, then you don't need to be the Purchasing Minister anymore."

Liu Jun showed a bitter smile. Getting scolded now... was better than getting scolded later for failing to get the job done.

Thus, he hurried to Guangzhou. After all, if he was any later, the first batch of goods would be hard to get.