263: Chapter 263 A Decisive Strike at the Hundred-Yuan Market

"799!"

It only costs 799 yuan for 256MB+1GB, but that's just the base model. What really excited them was that the high-end version with 256MB+4GB only costs 849 yuan...

The memory increased by 3GB, and the price only went up by 50 yuan. Although it might not be as cost-effective as buying a memory card, this is original equipment... the experience is definitely on a different level.

"849 for this configuration. Alright, Xiaomi can retire from the industry now."

"In comparison, Redmi is even trashier, especially with 512MB of memory compared to 4GB—that's an eightfold difference!"

"Huawei is really trying to kill Redmi; they aren't giving them any face at all."

"They gave them face before, but how did Lei Jun act? Everyone knows it well, so it's normal not to show mercy."

The cheering ended, and the comparison chart appeared on the big screen again, except the contender from Huawei had been changed to the enjoy 2.

Big Mouth Yu didn't say anything, but the lethality of the comparison chart was even greater.

"Large memory combined with a self-developed system is the mainstream; we can optimize it better."

"Finally, let us add one more thing: we make mobile phones based on our company's internal planning, in order to provide a better experience."

"It is not because we stole someone's plan, nor is it to snipe at certain competitors."

"If a 799-yuan phone can't even achieve basic fluidity, then you might as well buy a Feature phone."

As the music played, the launch event officially concluded, but applause was slow to erupt from the audience.

As Big Mouth Yu stepped off the stage, he added: "The enjoy 2 goes on sale today."

"In stock, no limits, we never mess around with our customers."

Less than an hour after the launch event ended, sales of the enjoy 2 series officially surpassed the one-million mark.

It was even more ferocious than the first-generation Enjoy; the time to break one million was a full three hours earlier.

Meanwhile, the return rate for Redmi soared by 13%.

The customer service lines for the Xiaomi mall were blown up, all with requests for returns.

"I just bought a Redmi, can I return it?"

"I want a 7-day no-questions-asked return."

The Xiaomi mall customer service replied: "I'm sorry, sir, electronic products do not support 7-day no-questions-asked returns unless you have not unsealed or used them."

Lei Jun stayed in his office, where the big screen was still continuously playing the Enjoy launch event.

Lin Bin pushed the door open and walked in anxiously, but seeing Lei Jun like this... his emotions calmed down a bit.

"Old Lei, the return rate has already reached 15%. If this continues, distributors might collectively return their stock."

Lei Jun didn't answer: "What stage is the Note series product at now?"

"It's still over a month away, mainly waiting for the supply chain prices to come down, otherwise the production cost is a bit high."

"Don't wait anymore, execute the resolution from the last board meeting."

Lin Bin was stunned for a moment. After Lei Jun's inspection last time, he had also sent people to investigate, but the results showed some discrepancies, and he wanted to wait a bit longer...

Lei Jun's attitude was firm, and the others also believed in this plan.

"Mr. Lei, the first-generation Redmi has already been killed by the Enjoy series; moving it to India..."

"The India market is different." Lei Jun pulled out a plan he had been studying for a long time. "Their requirements for configuration are lower than those domestically."

"128MB of memory is not enough in China, but it can be used in India."

"It's not just because Nokia is still using it, but more importantly, their apps are lighter than those in China."

Lin Bin still had a point of concern, which was that Transsion had an office in India, so he was more inclined toward the American market.

"Cut the Gordian knot; adjust the language settings within a week and directly modify the first-generation Redmi into the Indian version."

"Set the price at 6,000 rupees, which is about 890 yuan."

(Exchange rate for reference, Doubao is unreliable)

"This price is about the same as in China, or even similar after removing tariffs."

"Correct. But in India, this price is very competitive."

Lin Bin nodded: "I will arrange it immediately."

...

Lei Jun continued to sit silently in his office. The enthusiasm in the India market was indeed very high, and the other party kept wanting him to build a factory.

The other party offered very high benefits, including operator agency, 80% joint venture shares, and 20% actual capital contribution, but the first-generation Redmi was just a test product, so he couldn't invest that much.

After considering it for a long time, he decided to invite Shen Fei first.

He picked up his phone and flipped to Shen Fei's number, which he had asked for when they met last time.

It had been saved in his phone for nearly half a year, and he had never called it once.

Yesterday, he finally pressed the call button.

"Mr. Shen."

A voice came from the other end of the phone, without any surprise, which was not what Lei Jun had imagined.

The other party shouldn't have been so unsurprised when he called at this time.

After all, he was already a loser in the mobile phone market; if there had been a hint of surprise in Shen Fei's voice, he would have felt a little better, but now...

"Mr. Shen, of course. Would it be convenient to invite you to a meal?"

Lei Jun's voice quickly adjusted; the first half still carried a bit of loneliness, but the second half turned into that of an enthusiastic big brother.

"When? Let me see if I'm free."

"Tonight, I'll go to Guangzhou; you pick the place."

"Okay."

After hanging up, Lei Jun sighed again.

He didn't know what Shen Fei would agree to, nor did he know what could be discussed at this meal, but he knew one thing: if they didn't even talk, then everything would really be gone.

Soon, his inner confidence completely disappeared, and a greater sense of loneliness surged into his heart.

Could it be that the other party really didn't take him seriously... just saying that he was truly an dispensable competitor?

"No, this must be something he is faking; he must be panicking inside too."

...

The next night, Guangzhou, a certain private kitchen restaurant.

As the host, Shen Fei still arrived right on time, but this time, Lei Jun had arrived early.

"Mr. Lei, I didn't expect you to arrive early this time, did I?"

"It's only right. Last time I made Mr. Shen wait for quite a while, so this time it's to make amends."

The two shook hands and sat down.

There were no assistants, no secretaries, just the two of them.

"Sigh, our layout in the hundred-yuan market has gone down the wrong path again."

Lei Jun spoke tentatively.

Shen Fei didn't speak.

"128MB of memory and 512MB of storage are indeed not enough. I was too anxious at the time." Lei Jun smiled self-deprecatingly. "But I don't regret it either; after all, one must dare to try in life."

Shen Fei looked at him.

"Mr. Lei, you didn't invite me here today just to say this, did you?"

Lei Jun's smile stiffened, and he lowered his head again, looking at the teacup in his hand.

"Mr. Shen, the reason I came this time is that I want to know if Transsion will enter the India market; this is very important to us."

Shen Fei picked up his teacup and blew on it.

On the surface, there was no change in his mood, but inside, he was already... but it was not yet time, and he had to keep acting.

"Yes."