279: Chapter 279 The Glory of a Favored Son: Rice Abandons the Domestic Market?
Xiaobai Unboxing was in the audience, listening to the words "first tier" while looking at a friend beside him.
"Hey, Old Wang, hasn't Lei Jun said this before too?"
"Seems like it!"
After speaking, the two of them smiled simultaneously.
However, they weren't mocking Big Mouth Yu; after all, calling this chip "first tier" was truly no problem.
What they were laughing at was the term "first tier"—for some, it's just an adjective, but for others, it's real strength...
The Mate7 standard version is equipped with the Kirin, which is a reinforced version of the 28nm process; it still has a certain gap compared to the Taishan 910, which scored 2 in AnTuTu.
But the Kirin 910 is an in-house chip. At first, Old Yu wanted to use it on the Pro, but was stopped by Shen Fei.
After all, how could the Pro "suck back toothpaste"? That would be bad for its reputation...
The relevant parameters also appeared on the big screen: quad-core with a maximum frequency of 2.1 GHz, also manufactured by Transsion.
This isn't a secret; after all, the previous generation, the K3V1, was manufactured by Transsion.
Because the standard version uses the Kirin, Big Mouth Yu focused his introduction on the standard version. The screen is a 6.2-inch 1080p OLED Screen.
Other configurations include 1GB of RAM and 16GB of storage.
With a 5400mAh battery, the Mate7 finally surpassed the transsion s3 in this regard.
The audience was even more shocked. A 5400mAh battery—600mAh larger than Transsion's—is simply a monster; charging once every two days is absolutely no problem.
Metal body, aerospace-grade aluminum alloy.
The back features the first-ever fingerprint recognition, with a contact speed of 0.7 seconds, and it also supports fingerprint payment. Big Mouth Yu introduced it quite quickly, and the applause from the audience never ceased.
As for the Pro version and above, they were upgraded to a 2K screen and 2GB of RAM, providing some differentiated configurations.
Finally, the price appeared on the big screen.
"Mate7, priced at 3499."
Xiaobai, in the audience, was already starting to guess the price of the Pro version upon seeing this.
After all, the Pro version, like the other one, exclusively features 2GB. Although the processor is one tier behind the Transsion standard version, the imaging and screen are better, so it should be slightly higher than 3999!
Transsion and Huawei want to compete with differentiation, using several similar prices to lock down the 3000 to 5000 yuan price range!
This instantly presented a result: Samsung and Apple are in danger. This isn't just talk; it's a layout.
Sure enough, the starting price of the Mate7 Pro was 4199, 200 yuan more expensive than the Transsion standard version.
Mate7 Pro Max 5199!
"The s3 and Mate7 are both top-tier phones in China. One focuses on comprehensive satisfaction, the other on battery life and business. How to choose? That's up to you."
Big Mouth Yu smiled: "I can tell everyone, the Mate is in stock and not limited. We will never control supply."
Everyone in the audience smiled knowingly. Controlling supply? Who were they talking about? So hard to guess!
After the press conference, Big Mouth Yu was stopped by the media again.
After answering a few simple questions, a reporter asked somewhat discordantly:
"CEO Yu. With Transsion returning to the domestic market to enter the high-end sector, Huawei and Transsion should currently be competitors. Why use their chips?"
Other reporters also wore looks of expecting a good show.
After all, this question was too much of a trap. If answered poorly, various negative reports would immediately emerge.
As for whether it was moral or not, it didn't matter, as long as the topic was hot enough.
"First of all, we and Transsion are not competitors, but brother companies. Besides, Transsion's chips are good, why not use them? As for competition, there is competition between brothers, but there must also be cooperation so that we can drive the foreign brands out together."
"How can Apple and Samsung still play if Huawei and Transsion join forces?"
"This reporter feels like they were paid off; they must be foreign forces. But Old Yu's answer was decent..."
"Transsion is the parent company, responsible for providing technology, and Old Yu is responsible for execution. Together, they will drive the foreigners out."
What was even more surprising was that Big Mouth Yu's Weibo updated quietly at 8 PM, releasing a very shocking piece of news.
"Honor's new model will be equipped with both the Kirin 910 and Taishan 910. Specific details will be announced next month."
Not long after the news was posted, the publicity team responsible for managing Big Mouth Yu's Weibo immediately felt like the sky was falling!
CEO Yu goes on it quietly every day; how much money would have to be deducted to cover this!
Although the publicity team urgently deleted the post, the heat was already up.
"Downscaling so fast?"
"Confidentiality warning! Feels like CEO Yu is going to have his salary deducted again?"
"Went to check under CEO Yu's Weibo; the post is gone. At least 5000 yuan is gone."
"Damn!"
How much money was actually deducted from Big Mouth Yu, Lei Jun didn't know, but this news caused the sales of the still-selling Xiaomi 2s and 3 series to drop again.
When Lei Jun saw this news in his hotel room, the coffee cup in his hand almost fell to the ground.
"Old Lin!"
He shouted, and Lin Bin ran out from the room next door.
"Old Lei, what's the matter?"
"How did they downscale so fast?"
"It's over! It's completely over! The domestic mid-to-high-end market has nothing to do with us anymore."
The glimmer of hope in Lei Jun's heart completely disappeared.
"Huawei and Transsion have completely occupied the 3000~6000 yuan price range with six mobile phones. If Honor makes another move, the 1500~2000 yuan market will be gone too. Our Xiaomi 3 sells for 2000 yuan; except for die-hard fans, basically no one will buy it. Now we can really only eat the leftovers under 1500!"
Lin Bin opened his mouth, wanting to say there was still a chance, but swallowed it in the end.
"CEO Lei, it seems we can really only go all-in on India."
"Let's bet on it!" Lei Jun thought for a long time before agreeing to this plan.
"What about the domestic market?"
"If we can hold the domestic market, we hold it; if we can't, we let it go." Lei Jun's voice was full of desolation, while his eyes also carried a lot of unwillingness. "Now is not the time to be stubborn. Staying alive is more important than anything else!"
That night, Lei Jun sent an email to all executives of Dami Company.
《Notice Regarding the Strategic Shift of Xiaomi
The content was very short, roughly meaning that starting from today, Xiaomi will shift its core resources and strategic center entirely to the India market. Domestic business will remain as is, with no additional investment.
The main work in the domestic market will be R&D, and production and sales will mainly be placed in the India market in the future.
After the email was sent, everyone understood why; after all, Dami Company has truly entered a life-or-death stage.
But there was no way, Honor was really too strong! A sub-brand had beaten them until they couldn't catch their breath!
After negotiations by all parties, the press conference for the India version of Redmi was scheduled for August 1st, located in Mumbai.
But very coincidentally, under the operation of a behind-the-scenes person, another new product launch was held here as well.
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