262: Chapter 262 A Hundred-Yuan Phone is About Cultivating Customers

The relevant specifications had already appeared on the large screen: 256MB of RAM, 1GB of storage, a four-inch screen, and a 2700mAh battery.

The core processor was mainly upgraded to the K3v1, but the frequency of this chip was only 1.01 GHz, which was a certain downclock compared to the one in the Honor digital series.

But having such specifications at a hundred-yuan price point is a good thing.

Big Mouth Yu hadn't forgotten his main task. After switching to the next slide, everyone in the audience and the livestream looked at the large screen in disbelief.

At the same time, Lei Jun felt a little panicked.

After all, only four large characters appeared on the screen: "Malicious Competition."

Then, a few seconds later, a comparison chart between the first-generation Enjoy and the first-generation Xiaomi appeared.

Everyone could clearly see that the other brand was indeed 50 yuan cheaper, but apart from the processor gap not being that large, everything else was not even in the same tier of configuration.

If the Enjoy was in the first tier at the hundred-yuan price point, the competitor's offering was effectively T10086.

These solid specifications gave Big Mouth Yu plenty of confidence.

Consequently, for the next part, he cast aside the conventional product presentation and went full throttle, starting to "persuade" the competitor.

"Everyone can feel that the mobile phone market competition is becoming increasingly fierce.

But this is a good thing; it encourages us mobile phone manufacturers to make products seriously and not fool everyone.

However, some manufacturers have completely fallen into a vicious cycle of competing just for the sake of competition, with only price wars and market share in their eyes, completely casting aside the users' real experience."

Big Mouth Yu didn't hide any emotion and opened fire directly.

"Just like in the hundred-yuan market, the only competitor to our Enjoy series.

We can say very straightforwardly that this price point is used to cultivate users, letting them become our high-end customers in the future, so we have provided the overall configuration with great sincerity.

Both the first-generation Enjoy and the enjoy 2 released at this conference are not profitable, or rather, they only make a few yuan per unit as a labor fee.

The competitor's boss certainly has a good eye, but they are treating users like fools."

The competitor's PPT was bolded once again.

The more Big Mouth Yu spoke, the less satisfied he felt. After all, the other party's actions affected not only their customers but also some passersby.

It was ruining the reputation of the hundred-yuan market...

"We all know clearly that mobile phone application iterations are getting faster and faster, functions are piling up more and more, and installation packages are becoming bloated day by day.

If the competitor's phone is equipped with 128MB of memory, it might barely run when you first get it, but after using it for a month or two, problems like lag, crashes, slow loading, spinning wheels, and background process killing will completely erupt. It will definitely get laggier the more you use it, directly becoming what users call a 'lag-bag'."

Some corroborating comments also appeared on the large screen, with screenshots even coming from the Mi Fans' stronghold: the Mi Home Community.

"Buying a phone with real money, only to have it become frustrating after not long—I really cannot agree with this approach of only caring about immediate sales and disregarding the user's long-term experience."

Old Yu shook his head, then sighed.

This blunt and highly damaging mockery instantly ignited the atmosphere at the venue, and the digital enthusiasts in the front row shouted aloud.

"Too real!

Someone around me uses that 128MB memory phone; it fails after installing just two apps, and I still have to buy a memory card myself, so it didn't save much money at all."

"Exactly, it lags as soon as an app updates; there's absolutely no user experience."

"Who told them to be good at marketing? The manufacturer loses a few dozen yuan per unit, just to let them earn a few dozen yuan—they must feel great about that."

Seeing the enthusiastic feedback at the scene, Big Mouth Yu was not the kind of jerk who only stirs up trouble without providing a solution.

"The problem of phones getting laggier with use has never been unsolvable.

We and Transsion have long provided a corresponding solution.

Switch to our purely domestic Taishan System. This system has undergone deep optimization regarding memory scheduling, capable of precisely allocating every inch of resources. Even if applications continue to update and become bloated later on, it can keep the phone smooth for a long time, solving the problem of application lag from the root."

Another round of applause came from the audience, but Lei Jun felt as if all this applause was a slap in his face.

He was tempted to have the legal department sue the other party, but Dami Company didn't seem to have a leg to stand on legally.

The stage director's lights hit the guest seats on stage. Shen Fei waved his hand first, then strode toward the stage.

"Hello, Mr. Shen."

"Old Yu, that was well said."

After exchanging greetings, Shen Fei officially walked to the center of the stage: "Today, we are not here to show off anything, but to reveal some inside information about the industry to everyone.

Of course, we also warmly welcome any competitive partners to join the Taishan System ecosystem, in order to work together to build a mobile system experience that is smoother and more suited to global users."

The large screen behind them switched again. Transsion was the main subject, with Huawei half inside and half outside, symbolizing deep integration. As for other domestic manufacturers, they were surrounding a subject called Android.

There was another round of enthusiastic applause from the audience.

...

At the same time, in Beijing, Lei Jun watched the entire mockery in his office. At this moment, he really wanted to maintain an expression of indifference, but he truly couldn't help it; his heart was filled with grievance and anger.

In his view, Dami Company's launch of the 128MB memory model was completely a helpless move forced by the joint pressure from Huawei and Transsion.

At that time, Dami Company had just started, its supply chain system was weak, cost pressure was high, and those two brands had snatched his plans like hooligans.

Wanting to protect his own "intellectual property rights," he had no choice but to launch early to seize a sliver of survival space. Now, being mocked at will by the other party from a moral high ground, it was simply going too far.

"It was clearly them who joined forces to pressure me, leaving me with no retreat, and now they are turning around to blame me instead."

Lei Jun gritted his teeth, looking at Big Mouth Yu on the large screen, a feeling of unbearable resentment welling up inside him.

He knew that his brand's current strength was weak, and forcing a direct confrontation would only lead to total defeat; he had to formulate a long-term strategy.

Fortunately, his personal inspection of the India market last time had yielded important results.

The India market was very welcoming to Dami Company and offered very favorable policies. After discussion in a Dami Company meeting:

They decided to first retreat to the India market, lie low for a few years to recuperate, deeply cultivate this market that had not been completely occupied by top brands, and step by step build their own stronghold.

Just like how Transsion firmly guarded the Africa market, they would make money and then return to the domestic market. By then, with overseas imports and a high-end brand, they would definitely be able to pay back all of today's grievances.

At this moment at the conference venue, Shen Fei had sat back down in the guest seat, and Big Mouth Yu had finished introducing the configuration of the enjoy 2 series. The final part was the price announcement...

However, Old Yu deliberately paused again, giving plenty of suspense.

The upgrade points of the Enjoy series appeared on the large screen, especially the 2700mAh ultra-large battery and the HiSilicon K3V1 self-developed chip...