280: Chapter 280 Lei Jun: Today isn't April Fool's Day, right?
Time quickly arrived at August 1st. With the help of Reliance Group, Xiaomi held its first press conference in Mumbai with great grandeur.
Meanwhile, on the other side, Transsion also chose the Mumbai Convention and Exhibition Center for its first press conference in India.
"Mr. Adebayo, are you ready?" a local agent ran over anxiously.
"I'm ready."
At 10:00 AM, the lights came on. Mr. Adebayo strode onto the stage, and naturally, there was a round of applause from the audience.
Many Indians had heard of Transsion's reputation, but unfortunately, the company had been slow to enter their market, which made them very sad!
More than a month ago, a Transsion delegation had visited, but there had been no movement until a big shot came forward to issue an invitation.
Only then did Transsion decide to establish a presence here, though they had made certain changes compared to their methods in other regions.
Mr. Adebayo became a temporary firefighter, but this should give that competitor a surprise; Mr. Adebayo's mouth twitched slightly.
This feeling of giving a competitor a surprise was truly great.
"Namaste" (Hello)
This was the local language of India, and the single sentence instantly made many people in the audience show expressions of excitement.
An international top-three brand holding a press conference in India and actually using their local language—this had never happened before.
Those arrogant international brands usually held their press conferences in English.
But Transsion used their local language; it seemed India's international status had significantly improved. At that moment, the image of a major international power was completed in the minds of many audience members.
Mr. Adebayo didn't pay attention to this; after asking, he immediately switched to English.
"The first Smartphone Transsion is releasing in India today is the Transsion Spake."
As he finished speaking, the rendered image of the Spake appeared on the big screen. It had a white body, rounded corners, a 3.7-inch large screen on the front, and a yellow LOGO on the back specifically designed by Transsion for India.
"As an affordable Smartphone, it is equipped with the MediaTek MTK6574 enhanced version."
Relevant parameters also appeared on the screen: a single-core processor with a main frequency of 720MHz, with performance improved by 15% compared to the standard MediaTek chip.
The performance of this MediaTek chip was certainly not at an advanced level, especially after Transsion had launched quad-core chips, but in the Indian market, it could be considered a flagship chip.
With a round of applause, the Indians had already begun their unique local celebration. Although Mr. Adebayo felt it was a bit of an eyesore, his good professional ethics compelled him to finish this press conference with all his might.
"Entering the Smartphone era, the demand for RAM is high, so this time, even though it is an entry-level Smartphone, we have brought everyone 256MB of RAM and 4GB of storage."
Many people in the audience became even more excited when they saw this, all checking their pockets to see if they could take this phone home.
Finally, a comparison chart appeared on the big screen: a certain competitor's Indian version. Standard version MTK6574 chip, 128MB RAM, 1GB storage, 2000mAh battery.
The Spake's battery was a full 1000mAh larger than theirs. Of course, limited by cost, this phone did not use a High-density battery, but rather a standard large battery. After all, India didn't need cold resistance...
Finally, amidst the applause, Mr. Adebayo entered the final segment.
"The price..." Mr. Adebayo paused, and the prices of Smartphones Transsion sold in other countries appeared on the stage.
299, 349—various prices flashed back and forth, and there was an expectation in the eyes of many fans at the scene.
After all, rumors were precious; perhaps in the Indian market, they would really break precedent for them and give a price that showed great respect for their country!
"249 dollars!"
Only a few people in the audience were celebrating before, but now they went completely crazy; almost everyone was celebrating.
249 dollars, which is approximately 14,000 rupees; this price was not something all Indians could afford.
But this price was incredibly attractive in the Smartphone market; it was the kind you could buy if you gritted your teeth and saved up.
In the Indian market, mobile phones were exclusive to high-end individuals, especially Smartphones, which were usually products only successful people could afford.
Now that Transsion had cut the price in half, it seemed they could also afford this product...
Finally, Mr. Adebayo stood on stage and said, "Transsion Spake is on sale starting today. We have reached cooperation agreements with many carriers and many offline distributors. It will be available simultaneously in 3,000 franchise stores across India. On-site users will be given a free 20-dollar discount coupon and an additional pair of original Transsion earphones."
Mr. Adebayo walked around the stage a few times and finally said something the Indians were very much looking forward to.
"What Indian users need is battery life and better products. The Transsion Spake is built for Indian users."
This sentence instantly made many Indians puff out their chests; it sounded truly exhilarating.
Of course, this was their own wishful thinking, making them feel they were not wrong.
After all, Transsion's Smartphones started at at least 299 outside, but arriving in the Indian market, Transsion had directly given them a 50-dollar discount.
India had truly become a major power; mobile phone brand manufacturers had to take the initiative to offer them discounts, and they even had to design according to their needs.
It was just that Mr. Adebayo didn't know; otherwise, he would definitely say they were daydreaming!
After all, this press conference had been prepared too hastily; even he had only received the news a week ago. Originally, this phone was intended to be released in Nigeria, with a price of 199 dollars...
No one knew these inside stories. After the press conference ended, orders for the Spake flew in like snowflakes.
Meanwhile, on the other side of Mumbai...
Lei Jun listened to the cheers and walked confidently toward the stage. At this moment, he seemed to have found his former self.
He thoroughly enjoyed this moment.
But before he could walk down the steps, Lin Bin suddenly leaned into his ear and said something.
"Transsion wasn't just trying to scare us; they also held a press conference at the same time."
"Old Lin, today isn't April Fool's Day. Our press conference is very successful; there's no need to make such jokes."
Lei Jun subconsciously thought this was a joke; after all, who launches a mobile phone without prior announcement? Without advertising, what would he sell? Sell to fools?
Lin Bin also knew what kind of blow this would deal to Lei Jun, but he still handed over a mobile phone.
The expression on Lei Jun's face instantly changed from his original carefree look to panic, and his hands were trembling uncontrollably...
The two words "Transsion" had already become a nightmare in his heart; he hadn't expected...
At this moment, four words rang in his mind: Like a haunting ghost!
🔊 Text To Speech
Listen while reading