525: Chapter 524 Free Windows 10 Upgrade

Since the enemy had already attacked, they could not just sit and wait for death; after all, they were the United States.

The great United States!

Those losers at Qualcomm couldn't even copy a Full-screen Display without crashing the system; Microsoft was not that kind of people... The glory of the United States should naturally be guarded by them.

But whether they could succeed would depend on the technical team's further plans.

After all, it's easy to strain yourself when you talk big.

Consequently, ten minutes later, all core executives of the Windows division rushed to Conference Room No. 1.

This included Department Head Terry Myerson and the chief architect team.

Seeing that Nadella was finished, Terry, the department head, began to report the current summary:

"Mr. Nadella, we have obtained the rumored developer preview package, and the technical team has urgently conducted an image analysis. The results... are not very optimistic."

"Tell me the specific data."

Nadella sat there, understanding the importance of this matter, so he did not fly into a rage immediately.

Chief Architect David was also in a very difficult position at this moment; after all, when he saw that report, he felt that his... past few years had been lived in vain.

"Their kernel is a completely self-developed microkernel, not modified based on Linux.

But they have managed to make the user interface and operation logic highly similar to Windows, so the entry cost for ordinary users is almost zero.

The memory scheduling and process management... are at least twice as advanced."

After saying this, David was a little nervous. After all, that wasn't just one generation ahead; if he could improve this technology within three generations, he would be thanking the heavens.

However, he could not let the boss realize the severity of this problem, otherwise the boss would definitely dismiss him from his position...

He was extremely nervous now, feeling as though every day was like a year, fearing that the boss would think he was lying.

"Leading by a generation?"

Nadella did believe he was falsifying parameters, but not in that way; rather, it was a reverse falsification.

"Aren't you exaggerating too much with that statement?

For them, people who just started making operating systems, to research their own kernel is already outrageous enough, and yet they are still a generation ahead of us...

How is this possible? You have to know that we are Microsoft; we currently monopolize the entire computer operating system market!"

David also nodded silently. They were indeed monopolizing operating systems and were stronger than other competitors, but unfortunately, this time they were facing Transsion.

They were good at creating miracles...

Besides, because of the monopoly, their system development over the past two years had almost been like squeezing toothpaste...

"President, I am not lying.

Under the same I5 processor and 4G memory environment, their boot memory usage is at least 32% lower than ours, and after 72 hours of continuous operation, there were no memory leaks.

The multi-monitor sleep/wake blue screen bug that we haven't been able to completely solve after three years of repairs doesn't even exist in their system."

David's voice grew lower and lower... as if he didn't want to face these thorny problems.

"Also, the distributed software for cross-device collaborative distribution has a very high technical barrier.

Our Your Phone team estimates that even if we start the project now and invest a large amount of capital, it will take at least two years to catch up to the same level."

At this point, Terry, the person in charge, also began to add:

"The issue of compatibility is also worth our attention.

They are not using a virtual machine in the way we conventionally understand it, but it should also be a new type of virtual machine.

And their technology is very mature, which means that ordinary users..."

He didn't say it so bluntly; after all, being too clear wouldn't look good for anyone.

But everyone knew that Microsoft had monopolized the Chinese market for 20 years, relying solely on ecological barriers and user habits.

As well as the corresponding pirated software.

But now Transsion has barged in with a system that is great to use, even smoother, and can interconnect with mobile phone systems. If Microsoft doesn't handle this well, the consequence might be losing the Chinese market.

After all, they had always known about China's ambition for operating systems, but unfortunately, with the free strategy in place, they couldn't make any waves.

But now they might not lack ambition.

"When was the official version of Win10 originally scheduled to be released?"

Nadella suddenly asked this question.

"It was originally scheduled to be released in three months, but there are still a few core bugs being fixed."

"Move it forward." Nadella already had an idea in his mind. "Launch the Win10 free upgrade plan within a week.

All genuine Win7 and Win8.1 users will be able to upgrade for free for one year."

"That won't work, President Nadella." Terry stood up immediately. "The system hasn't been polished yet, and a hasty release will cause major problems!

If it triggers large-scale failures, it will instead affect our reputation."

"I also support Old Terry's idea; rushing into it will only make us look as embarrassed as Google."

At this time, a person in charge who had participated in the Android operating system also raised an objection; after all, Google's failure was due to Dave Burke's hasty launch.

"Google's lesson is still right in front of us; we cannot become the second joke."

"Reputational backlash is still better than losing the market." Nadella slammed the table hard.

"The Chinese market is our second largest global market; we absolutely cannot let Transsion's system gain a foothold.

Use the free strategy to lock in users so they have no reason to switch to a new system.

Besides, since it's free, if there are some minor problems, they should be able to adapt to them."

Hearing about 'adapting,' the engineers present relaxed slightly.

After all, there is a very common phenomenon among Chinese users towards these European and American brands, and that is... adapting.

As long as there are no major bugs, then perhaps...

So, one by one, they nodded.

"Development team, bugs can be updated later, but the free upgrade must be launched within a week.

This is a firm order."

...

A week went by quickly, but the Windows development team suffered greatly.

Fortunately, at midnight on June 25th, Microsoft officially pushed the Windows 10 free upgrade announcement to the world.

"All genuine Win7 and Win8.1 users can upgrade to the Win10 system for free within one year.

A smoother operating experience, more secure system protection, the all-new Edge browser, opening up a brand-new desktop era."

"Holy crap, I can actually use a free Microsoft system in my lifetime?"

"Isn't this the standard configuration only for the Chinese market?"

"That was the pirated version Bob and his guys had, but this is the genuine one..."

"Who cares about genuine or pirated; free is the best."

"Must give it a good try."

Meanwhile, Microsoft also had cooperating tech media conduct massive promotion!

Wall Street analysts were also universally bullish, carefully analyzing various pros and cons.

Although the free model caused a certain reduction in marketing revenue, it could consolidate Microsoft's monopoly position on the desktop, and latecomers would never have a chance again.

Under such 'winning' propaganda, many people began to upgrade to the new system.