507: Chapter 507 Emperor Wang Teng! Flash Memory Breakthrough

Chen Mingyong hurriedly called over Wang Teng, who was in charge of this operation.

"The official announcement for the R3 is moved up to tomorrow."

Chen Mingyong looked at Wang Teng, who had rushed over and was still panting, and instructed, "We can't wait any longer."

Wang Teng was dumbfounded. If they went up against Vivo right now, they would really be finished.

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After all, the other side was using the Taishan 710 to build their reputation, while Oppo was taking the safe route, using the mid-range Taishan 620 chip.

Going head-to-head against the Vivo X series like this was truly… like throwing an egg against a rock.

But he couldn't use this reason, so he could only say, "But Mr. Chen, our system videos still have a few small bugs that haven't been fixed, and the offline materials haven't been fully distributed yet…"

"Don't lie to me. I know what you're worried about.

We'll set the price lower.

Then get the materials out quickly and release the news about the variety show sponsorship simultaneously.

We're capitalizing on this wave of Taishan traffic; if we wait any longer, we won't even be able to drink the broth."

Seeing that his boss had spoken, Emperor Wang Teng didn't say anything more. After all, all fear stems from a lack of confidence in pricing. Now that his boss had figured it out, they could still build a reputation.

...

On June 2nd, Oppo officially announced the Oppo R3 series. Just like Vivo's promotion, the R series focused on a thin, lightweight design, aesthetics, and portrait photography.

In the most prominent position on the official announcement poster, it read: "ColorOS 3.0, built on the Taishan System."

The rest featured the exquisite body of the phone and photos of the spokesperson, with only a small note in an inconspicuous corner indicating that it was equipped with the Taishan 620 processor.

At the same time, Oppo once again used their old routine, announcing exclusive sponsorship of the current hottest talent show, Youth Trainee.

All-channel advertisements went live simultaneously.

Their absolute execution also meant that all offline posters were updated overnight.

After all, this was the strategy they were most familiar with: relying on aesthetics, photography, and variety show traffic to capture the offline market.

#Oppo R3 Sponsors Youth Trainee#

"Damn! That's way too stingy. The neighbors already have the 710 enhanced version, and you guys come out with a 620? You could at least have used the 710."

"I admit the Taishan 620 isn't bad; if it were Qualcomm, it would be considered a flagship chip, but…"

"But what? This phone is 2999 offline, and it's 2+32G. Compared to before, it's already quite conscientious."

"That's right. They've always taken the aesthetic route. Their target users don't care about performance; as long as it looks good, takes good photos, and the system is smooth, that's enough."

"The Taishan 620 is already overkill for their users, but one thing is certain: Wang Teng has lowered the positioning of the R series a bit and started differentiated competition."

Arguments aside, this phone was indeed a hit offline, and it was even stronger than Vivo.

It sold 170,000 units on the first day of sales, doubling their usual figures.

After Wang Teng finished eating the meat, Oppo's A series and Find series all joined the battlefield.

...

Across the ocean, Google watched as Vivo and Oppo entered the chessboard. Not only were their sales unaffected, but they were actually growing faster…

This made them feel a little nervous.

Sundar Pichai looked at the quote sent over by Huaxin Investment and shook his head once again.

After all, although they didn't want equity this time, they wanted even more money.

Meanwhile, in an office in Washington, the National Security Advisor looked at the latest market report and said to the Qualcomm representative:

"If soft tactics don't work, then we'll use hard ones.

Qualcomm, you need to be the vanguard. Increase support for Xiaomi, especially for their resource chip plan—it must be launched as soon as possible.

Also, get other supply chain companies to cooperate with you. I don't believe they can keep sailing smoothly forever."

...

Just after this security advisor issued the instructions, Transsion delivered a new surprise to him on June 5th.

Transsion Semiconductor: "On June 10th, Transsion Semiconductor will hold its first online press conference to release a brand new Flash Memory chip.

Additionally, the new generation Taishan series is in preparation; all models are entering the 14nm era. Competitors, step it up."

"Holy crap, Transsion has new technology again."

"I remember that after the storage chip achieved a breakthrough along with the panel, they've been very low-key these past few years. I thought they had abandoned this business internally, but now it's come back from the dead?"

"To the person above, please don't spout nonsense. Their storage chips didn't come back from the dead. Look at the Transsion S series and mate series—which one doesn't use their self-developed Flash Memory?"

"I checked, and it is indeed written on the phones.

But going to all this trouble to hold a press conference this time, I guess there must be some new technology."

"No way, right? Micron just released 2.0 last year, and they finally managed to catch up, now…"

Lan Yangyang Assistant: "That's the reason. Since they were about to catch up, Transsion Semiconductor isn't hiding anything anymore; they're just bringing out the new technology."

This press conference did indeed make the United States feel a huge "surprise," so the relevant companies… hurriedly sent their own intelligence personnel to investigate exactly what stage this technology had reached.

Just to see if their own laboratory technology could… could hold up?

...

On June 10th, the live stream of Transsion Semiconductor's first global technology press conference began.

This time, they didn't build a complex stage; they just held the press conference in the laboratory.

The whole thing looked very rushed, like a press conference put together in a hurry, but none of the competitors dared to ignore it.

After all, if they underestimated it, their stock prices would be affected as a result.

"I believe everyone is looking forward to seeing what standards our self-developed second-generation Flash Memory technology will achieve today…

Today, we'll let everyone see what a standard Flash Memory for a new generation flagship phone really is.

Before we officially begin, I can responsibly tell everyone that this technology has already achieved mass production.

Competitors can start lowering prices in advance."

It was still very arrogant, but no one in the live stream dared to say he was bragging. After all, this was Transsion Semiconductor, the most powerful semiconductor company in the world right now.

And sometimes they were there praying incessantly, hoping that this technology would be consistent with the UFS 2.1 standard they had prepared.

Just as they were praying, a line of eye-catching parameters jumped up on the screen behind him, seemingly about to swallow them up:

Sequential read speed 3500MB/s, sequential write speed 2800MB/s, single-channel bandwidth 1200MB/s.

The moment the parameters appeared, everyone was instantly disheartened. These parameters… they couldn't play this game anymore.

This wasn't just a doubling of performance, but a multi-fold increase. Their S2.0 was only 480MB/s; this was about the same as what they had planned for 3.1 or even 4.0…

With this move, Transsion pulled the industry's technology roadmap forward by a full 6 years.