472: Chapter 472 The Cooperation Between Telepathy and Fruit
Of course, in order to ensure the negotiation went smoothly, besides having the advantage of time and place, they did not forget to strengthen their own capabilities.
They did not forget to bolster their own strength; the team would be led by Apple's Senior Vice President of Global Operations, Philip Schumacher, and would also include the Legal Director, Head of Patents, Supply Chain Director, as well as two senior technical consultants.
The lineup was absolutely top-tier.
Of course, the entire operation was kept very low-key.
After all, this was one of the few times Apple had proactively requested a technology licensing negotiation from Transsion.
After Cook made the decision, preparations began immediately, bringing a complete patent evaluation plan, legal contingency plan, and supply chain entry standards.
Philip Schumacher even simulated over a dozen negotiation scenarios at headquarters.
Everyone on the team was certain that Transsion would not refuse this collaboration!
But it was not as the public in the United States imagined—that being able to collaborate with Apple was a tremendous honor for any Chinese company.
It was about interests!
From beginning to end, Transsion and Apple were competitors on the same tier, and Apple was even at a disadvantage; Philip Schumacher had a clear understanding of this.
On the other side, Shen Fei only brought three people.
Besides the Head of the Investment Department, Huang Tianya, and Liu Zhihong, he only brought one legal director along.
Although it couldn't compare to Apple's luxurious lineup, the advantage was on his side.
Zhang Shiqing's job today was to facilitate this collaboration, so the Municipal Committee also sent some people to attend this meeting.
"Mr. Shen Fei, I have heard much about you."
"I believe you are well aware of the purpose of our visit.
We are currently pushing forward with the R&D of Full-screen Display technology, but we highly recognize the technical maturity of Taishan System. We hope to reach a patent licensing agreement with Taishan System to promote the introduction of this technology into the iOS ecosystem."
After confirming that Shen Fei nodded, the legal director behind Philip Schumacher immediately presented a prepared cooperation proposal.
"This is our preliminary cooperation proposal."
When he said this, his voice was full of confidence; after all, compared to the secret copying by Google, they had already anticipated Shen Fei's appetite in advance.
"Apple will pay a one-time patent licensing fee of 200 million USD."
"Of course, this is just our entry fee. Subsequently, for every Apple phone equipped with this technology, we will pay a patent royalty of 0.8 USD."
"At the same time, we will open up iOS-related UI interaction patents and conduct cross-licensing of patents with Transsion."
"Given the current market volume of Taishan System, this collaboration will bring you tremendous benefits."
After speaking, he leaned back in his chair, crossed his hands on the table, and looked at Shen Fei, waiting for his response.
In his view, these terms were already very generous.
After all, having both a patent fee and an entry fee was a miracle in Apple's history of collaboration.
If it had been any other Android manufacturer, they probably would have signed it impatiently long ago.
But he knew things were far from that simple, because the one on the other side was Transsion, the global tech hegemon that stood above them.
"Mr. Philip Schumacher, this proposal lacks sincerity."
Shen Fei flipped through two pages casually and then gently pushed the report back.
Philip Schumacher looked at the people from the Municipal Committee, wanting them to help speak up.
But with Zhang Shiqing there, although those people wanted to speak, they ultimately kept their mouths shut.
"Mr. Schumacher, there is no need to look at others!"
"You should be clear about how big the hype for Full-screen Display technology is. If Apple only wants to use this amount of money to buy a set of display technology, then there is no need for today's negotiation to continue."
Philip Schumacher and the other representatives were all stunned.
Although they knew Transsion held the technology and occupied the advantage, they did not expect the other party to refuse so decisively, even skipping the counter-offering step directly.
However, since the other party was so tough, he was no pushover either, so he frowned, and his attitude became a bit tougher as well.
"Mr. Shen Fei, a 200 million USD entry fee plus per-unit royalties is absolutely the top-tier standard in the industry."
"Furthermore, Apple's brand value cannot be measured by money."
"If we also use Full-screen Display, it will cause a severe strangulation of the Android market, which will have a huge impact on the user expansion of Taishan System."
"This value is what is truly immeasurable!"
"User expansion, is it?"
Shen Fei smiled faintly, then signaled to Liu Zhihong beside him to speak.
"Mr. Schumacher, you have gotten one thing wrong."
"In the global market, Transsion's S series and Xingyun series, our two major flagship series, are only second to Apple, and the sales difference is less than 10%."
"But in the mid-to-low-end market, Huawei is only one step away from Samsung, and the Africa market is even more of Transsion's own territory; Transsion's reputation does not seem to need Apple's help."
After Liu Zhihong finished speaking, Shen Fei followed up again:
"Mr. Schumacher, it is now Apple that needs Taishan System's technology to make up for the shortcoming of Full-screen Display, not Transsion that needs Apple to prove itself."
"Therefore, your so-called recognition cannot be of any help in the negotiation."
"Besides, your recognition is of no use to us, and it even makes our brand seem a bit cheap."
This sentence was spoken very arrogantly, and the expressions of several Apple team leaders changed.
But the corner of Zhang Shiqing's mouth twitched slightly: he liked this tone.
Seeing that the Municipal Committee not only did not help, but instead started laughing, Apple's Supply Chain Director couldn't hold back:
"Mr. Shen Fei, please mind your wording."
"Although Transsion's emergence has caused us a huge blow, Apple is still the benchmark for global consumer electronics, and our supply chain standards and technical requirements are the ceiling of the industry."
"Being able to enter Apple's cooperation system is an opportunity that countless manufacturers beg for?"
"Is that so?"
Before Philip Schumacher could smooth things over, Huang Tianya launched another attack:
"Why haven't I seen this report?"
"Before Cook sent you here, shouldn't he have notified the shareholders first?"
Facing Huang Tianya's attack, Philip Schumacher also frowned slightly!
"Mr. Huang, this is just a small collaboration. The specific plan was not notified to the board of directors, but the cooperation application will be passed, and it is in Apple's interests."
Hearing this, after receiving a signal from Shen Fei, Zhang Shiqing finally tapped the table.
"Mr. Huang, this is the technical negotiation stage. Let's discuss accountability in private!"
Philip Schumacher felt as if he had been granted an amnesty, and hurriedly nodded gratefully at Zhang Shiqing. Sure enough, having them selected into the Municipal Committee was still somewhat helpful.
"Since we can talk, let's talk about the core technology."
"These are the core parameters of the Taishan Display Framework 2.0, as well as the laboratory data for the next-generation adaptive display technology."
"I would like to ask, to what extent has Apple's full-scale deployment reached?"
"What is the adaptation efficiency of window management? What is the compatibility rate for third-party applications? How long will it take to achieve bug-free deployment across all scenarios?"
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