353: Chapter 352 Smart Home Package

"This price is honestly ridiculously fair. 20,000 to equip the entire house with basic smart devices, and it even includes a refrigerator. It really works out to be quite a good deal."

"Plus, with a unified protocol and unified after-sales service, you don't have to tinker with anything yourself. The compatibility is just so friendly for lazy people."

"I originally thought Transsion Smart Home was aimed at the mid-to-high-end market, but it turns out it's accessible to ordinary people too."

"Before, just looking at an entry-level smart door lock would cost two or three thousand yuan. Transsion's might be a bit more expensive, but once you consider the set, it's instantly much fairer."

"Wait, this is called the basic version for 20,000 yuan? Is this just treating consumers like suckers and ripping them off?"

"I can configure smart door locks, lights, and curtains myself, and it would only add up to a few thousand yuan. The refrigerator isn't even a high-end model. Does that mean the rest of the money is just an 'IQ tax'?"

"Stop gushing about how 'fair' it is. You could build a fully loaded setup for 20,000 yuan yourself."

"This package is obviously cobbled together with low-end appliances and one-stop service. It looks like a good deal, but it's actually all just a trap...! How could Transsion possibly be that fair?"

"To the person above, don't use your own haphazardly configured prices to trash this. Configuring it yourself not only wastes time, but if problems occur later, no one will be there to help. This package is fully debugged as a set, with service provided from installation to maintenance."

"The time and energy saved is worth far more than those few thousand yuan."

Meanwhile, an advanced version appeared on the big screen: a 45-piece set.

It included a full set of equipment for the living room, bedroom, kitchen, and bathroom.

Compared to the entry-level model, it added a washing machine, dishwasher, oven, steamer, smart toilet, and smart mirror.

The price was 49,999.

The live stream comments were already going wild.

"A 45-piece set for 50,000 yuan, that's an average of 1,100 each. Even with the impact of low-priced goods, Transsion is still going to drive their competitors to their deaths."

"Lei Jun must be watching the live stream, right? I wonder how Xiaomi will price their smart home products. As it stands, their second startup attempt is about to die again."

"To the person above, shouldn't it be the third time? The second time was their expansion into India, and they got hammered [doge emoji]."

Luxury model: A 78-piece set that included almost every product, from entrance door locks to balcony clothes racks, and from kitchen dishwashers to bathroom heater units.

The product models had also been upgraded, and the price came to 99,999 yuan.

"All the above packages can be used for both new installations and renovations of older homes. We will have a dedicated team to help everyone with free installation."

"100,000 yuan to outfit a home; this service is actually quite good. Renovation companies are going to be crying."

"Why are they crying? For most people, the total cost of hard and soft furnishings is only around 150,000. Transsion's smart equipment alone is 100,000; sales are definitely going to flop."

"Don't use your own limited perspective to judge everyone. There are indeed more people with a 150,000 budget, but there are also many people with larger budgets. Transsion only needs to capture those markets to establish themselves as the king."

While the discussion was ongoing in the live stream, Shen Fei finished his speech and bowed deeply.

"Transsion Smart Home goes on sale tonight. It will be listed simultaneously on the Transsion Mall, Huawei Mall, Transsion Smart Life, and at offline stores. The first 10,000 whole-house solution users will be gifted a smart door lock worth 3,999 yuan."

The entire audience stood up and applauded. All five hosts of the launch event came on stage. Amidst the cheers, Shen Fei reached out and took Zhang Mingzhu's hand, putting on a real display of affection for everyone to see.

The live stream comments continued to watch the drama unfold.

"I'll just buy an entry-level model to upgrade some of my current equipment. As for the air conditioner and refrigerator, I'll pass."

"There's no harm without comparison. Xiaomi has been hyping up their smart home products for two months, and they've only revealed a dozen or so devices so far..."

"The key is how many of those ten can they actually produce? Let's hope it doesn't end up being all just PowerPoint slides."

"Chairwoman Dong Mingzhu must be watching the live stream. I wonder what she's feeling right now?"

...

At the Gree headquarters, in Chairwoman Dong Mingzhu's office.

The TV was displaying the closing page of the Transsion launch event.

However, she rewound the stream to continue watching the introduction of the air conditioner's voice control feature.

The marketing director, the head of air conditioning products, and Chairwoman Dong Mingzhu sat together, the three of them once again starring in a silent drama.

"Chairwoman Dong, as it stands..." The marketing director spoke hesitantly...

"If you have something to say, spit it out. Don't be more wishy-washy than a woman." Chairwoman Dong Mingzhu looked at him with clear displeasure.

"Transsion's Aurora series is priced at 3,299, which is significantly cheaper than our products with the same specifications. They are also technically ahead of us. With their self-developed compressors, voice control, and dialect recognition, we are truly lagging behind in these areas."

"Lagging behind? What are we lagging behind in?" Chairwoman Dong Mingzhu immediately retorted.

"Self-developed compressors are a core technology. How long have they been working on it? We've been developing compressors for over 20 years. As for voice control, that's mobile phone technology, not air conditioner technology. They are using a mobile phone mindset to make air conditioners."

The marketing director looked up at her, then lowered his head again. The head of air conditioning products wanted to speak, but after seeing the expression on Chairwoman Dong Mingzhu's face, he swallowed his words.

They would have to wait until the product arrived and was carefully disassembled before they could say anything more.

Chairwoman Dong Mingzhu watched Shen Fei on the TV screen, talking eloquently.

3,299—the number swirled around in her mind. The cost price of a Gree air conditioner with the same specifications was about 2,800, the wholesale price was 3,500, and the terminal retail price was 4,200.

This pricing allowed every link in the supply chain to get a piece of the pie; whether upstream or downstream, everyone could make money.

Transsion had set the terminal retail price at 3,300, which was even lower than Gree's wholesale price.

This meant that Transsion's cost control capabilities were stronger than Gree's, or perhaps they were willing to operate at a loss at this stage to seize market share.

However, this wasn't necessarily a good thing. Shen Fei was too arrogant, or perhaps he thought his connections could smooth this over.

But the retail market wasn't as simple as he imagined. Everyone in this industry needed to eat, including the retailers. She believed that it wouldn't be long before the internet would see...

They wouldn't even need to intervene; the distributors who were about to starve would take action themselves.

Just then, Chairwoman Dong Mingzhu said something that surprised them all.

"The product's performance is indeed good. But home appliances aren't fast-moving consumer goods. An air conditioner is meant to be used for 10 years, and a refrigerator for 10 years.

Transsion has just entered this industry, and they've even launched an 8-year after-sales service policy, but can their after-sales service keep up? Can they supply the necessary repair parts? These are things that only time can test."

The marketing director nodded without questioning her, though he didn't believe these issues would stump Transsion.

Talent, especially technical talent, was never in short supply at Transsion. After all, they were a company that didn't treat money like money.

"Keep an eye on their reputation. If any problems arise, collect the information immediately." Chairwoman Dong Mingzhu stood up, picked up the remote, and turned off the TV.

However, the marketing director understood exactly what she meant.