304: Chapter 304 Reliability Brand Launch

The bad news came even sooner than Lei Jun had imagined. On February 25th, the Reliance Group launch event was officially held.

As everyone knew, the cooperation between Anil and Lei Jun had been very pleasant, and could be called a model for cooperation in India, so Anil had not targeted Lei Jun.

But the Reliance Group's launch event was held at the Mumbai Convention and Exhibition Center.

That's right, it was the same place where Transsion held its launch event, and Reliance's was even more grand.

For this launch, Anil didn't just stand on stage; he personally announced the news: fully embracing intelligence.

For this launch event, he personally wore a golden Indian kurta.

In addition to media reporters, thousands of distributors attended the conference, having traveled from all over India with their flights and hotels fully reimbursed; Anil had always been generous.

Of course, everyone except Lei Jun.

Besides these small fries, there were also many heavyweight figures, and most importantly, his older brother personally attended this conference as well.

He smiled the whole time, though it wasn't a blessing for him, but rather waiting to see a good show.

"Friends, today, Reliance Group officially enters the mobile phone industry."

Thunderous applause erupted from the audience.

The distributors, regardless of whether they understood the implication of his words, applauded first.

A white mobile phone appeared on the big screen.

The distributors in the audience frowned slightly; this appearance seemed a bit familiar. Then, after carefully confirming, they realized this phone stitched together elements of Transsion Spake, xiaomi note, and even a little bit of Redmi.

"Reliance Jio is our first Smartphone, and it is the pride that belongs to our India."

The audience instantly shouted "The pride of India", and they seemed to be reveling like everyone else, but only Anil's brother was shaking his head there!

Too fast.

That's not how you fleece a fool!

But the person who pressed the button was already immersed in his own emotions, starting to recite the specifications.

4.7-inch screen, 1GB RAM, 8GB storage, MTK6574 chip, 3200mAh battery.

People in the audience began to whisper to each other.

After all, how was this configuration exactly the same as the xiaomi note 1? Could it be that while the exterior stitched together three phones, the interior only stitched one, or was it simply a motherboard swap?

Then this self-owned brand seemed...

Just when everyone was questioning, Anil smiled.

"Our cooperation with Dami Company is very smooth. Reliance Jio is a phone jointly created by them to support Make in India."

"In the future, Reliance Group will have two brands under its banner: the Xiaomi India brand and the Reliance brand."

"Both brands will proceed simultaneously, produced in the same factory."

"Just like Huawei in China."

The audience went quiet.

Of the two brands, one must be the main brand and one the sub-brand. How to operate it so that... the distributors understood instantly.

After all, they "should" be very clear about which one was the favored child. Now, when store clerks push phones, they must be extra careful.

"Precisely because there are two brands, please rest assured. Reliance Jio and xiaomi note use the same production line, so the quality is absolutely guaranteed, but the price..."

A line of text appeared on the big screen: "???"

But immediately after, the channel merchants in the audience widened their eyes once again.

The xiaomi note was currently selling for $199, while the Reliance Jio, which had the same configuration and even a better appearance, only cost $169, saving a full $30!

As expected of one of our own!

Meanwhile, many Indians gathered in front of the big screens at Reliance Plaza and other squares also began to celebrate.

India not only had its own brand, but the price had also been further lowered.

The days of foreigners riding roughshod over them were finally over!

"Why is it so cheap? Because we have our own channels, we don't need to make money for middlemen, and we have our own factories, so everything is at the lowest cost!"

"Since the cost is low, we want to give back to our Indian family members, so everything must be at the lowest price!"

"My goal is to become number one in the Indian market in one year, break out of the Asian market in three years, and become number one in the world in five years."

All the big screens playing simultaneously read: Reliance Brand Global Sales Number One!

Of course, there was a line of small print underneath: Aiming to become number one globally.

At the launch site, applause continued from the audience. Anil looked at the feedback from the distributors, and his mood was clearly a bit more pleasant.

The applause this time was not because of respect as it was at the beginning of the conference, but because they believed, so they applauded!

"Reliance Jio, a phone for Indians, originates from Indian design, manufactured in Indian factories, so it is more suitable for Indians."

Anil's learning ability was indeed very strong; he not only copied Xiaomi's design but also deeply learned from Lei Jun's launch style.

After the launch, Reliance Jio went on sale in 20,000 Reliance physical stores across India, with much stronger promotional efforts than Xiaomi.

As for the price-reduced xiaomi note, what kind of trash was that? Never heard of it.

In his office in Mumbai, Lei Jun finished watching this launch event, and the moment he picked up the phone, he dialed Anil's number.

"Mr. Anil, what do you mean by this?"

The voice on the other end of the phone was very relaxed, even carrying a hint of pleasure.

After all, not only did the other party not make a sound, he was even humming a tune there.

Anil was indeed very pleased; he had finally completed his plan to launch a phone manufactured in India.

However, this was only the first step. Now he had a bigger goal, which was to occupy the magpie's nest and drive all competitors out.

"The configuration of Reliance Jio is exactly the same as our xiaomi note 1, and the price is even cheaper. Isn't this vicious competition? This is not good news for either of our companies."

"No! Mr. Lei, this is called market competition."

"Reliance is an independent brand of the Reliance Group and has nothing to do with Reliance Xiaomi. I sell mine, you sell yours, fair competition."

The corners of Lei Jun's mouth twitched slightly; he had finally met someone more shameless than himself, only he didn't like this meeting.

Finally, Lei Jun took a deep breath and calmed his mood.

"Mr. Anil, the production line used by Reliance Jio belongs to Xiaomi India. This is our joint venture. Why didn't I know about this?"

"So what? The production line has idle capacity, and as a shareholder, we have the right to use it. It's written in the contract, isn't it?"

Lei Jun opened the contract and sure enough, he saw a line of small print: "Remark 1: The joint venture's idle capacity, the equity party has the right to use it with priority, settled at cost price."

"Remark 2: Before the interest-free loan is paid off, the factory belongs to the Indian government. If the loan cannot be repaid before the final repayment period, the Indian government has the right to reclaim the factory."

Anil had dug the pit long ago.

Lei Jun gritted his teeth and slapped his thigh. He, who was most adept at small-print literature, had actually been tricked by small print!

This was truly...

"Mr. Anil, you are setting me up!"