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511: Chapter 511 Not just a breakthrough in flash memory
"Exactly. Where were all those people praising Samsung's 'conscience' when they were hiking prices a few days ago?
They raised prices three times in just a few days, making a killing. Now that their technology has been overtaken, they're panicking and lowering prices. How can they even have the nerve to brag?"
"If it weren't for Transsion 3.0, would Samsung have lowered prices? It would be a miracle if they didn't keep 'squeezing toothpaste' and hiking prices. This isn't about giving back to consumers; it's a life-saving price, alright!"
"Transsion fans, stop defending them. The storage industry is too deep... Let me tell you, their chips are definitely not self-developed; they have to rely on foreign companies.
That so-called 128 'Flying Saucer' is just bragging. I could believe 64, but 128? How is that even possible?"
"The guy above, stop kneeling.
Samsung is trash now.
Transsion's biggest issue is that its products are too expensive, but that's not their problem—it's our problem as consumers."
"You are truly incorrigible. Foreign countries have been leading for so many years... how is this even possible?"
"Samsung's slogan is terrible. It should be something like, 'The boss ran off with his sister-in-law, so we're clearing out all our stock!'"
"If you're going to promote, just promote. Why make personal attacks?"
A user named 'Samsung Jazz' kept questioning people in the comments, but was immediately shut down with a list of Samsung's past price hikes.
It was always the same old routine: fires, insufficient capacity, or power shortages at factories.
There was always a reason for every price hike, but this was the first time they had ever lowered prices.
#Samsung Forced to Lower Prices#
Just as they were arguing incessantly, the official Transsion Semiconductor Weibo account stepped in to join the fray.
It wasn't a mocking post, just a short video, but it was enough to shake the entire storage industry.
In the clean room, rows of wafers were undergoing testing. Next to them were two different types of chips: one was loose flash particles, and the other was square DRAM memory chips.
The video's voiceover concluded: "More than just Flash Memory.
Transsion's self-developed TFS storage has officially entered mass production. PC memory sticks and storage modules have simultaneously completed performance verification.
A full market launch is coming in Q3, providing a comprehensive storage solution from mobile to desktop in one go."
This technical video was China Star's next move, intended to make them fight like dogs.
After all, the mobile sector was never where the real money in the storage industry was; the enterprise market was where the true profits lay.
In his previous life, when Huawei had just achieved a breakthrough in manufacturing processes, they had let their terminal products languish for a long time just to sell computing cards.
The B-end market was their true foundation, and after this video was released, it would certainly trigger an even greater reaction from them.
As for whether those companies in the United States would abandon Transsion for the sake of so-called national honor... well, that's about as likely as Zhu Yuanzhang being known as a monarch who disliked killing.
Not long after the video was released, Google and Microsoft immediately sent out invitations for collaboration, contacting them through other shareholders.
Even though they were all fighting tooth and nail, they were, after all, part of the same circle.
Upon seeing this news, Lee Jae-yong of Samsung became even more panicked. They couldn't let Transsion take away the biggest profits in the storage industry!
Otherwise, they would truly be finished!
Just as they were making these connections, a new voice emerged online.
"Holy crap! They even made DRAM? Isn't this technology aimed at monopolizing the market? How is Samsung supposed to compete now?"
"I thought this was just a Flash Memory war, but it turns out they're looking to overturn the entire logic of the storage market.
Samsung should really consider pivoting—why not just sell the company to Transsion?"
"Real market competition is coming. Get ready to feel the 'Steel Torrent' from China!"
"PC builders in the second half of the year are in for a treat. With domestic SSDs and domestic memory on the way, we won't have to deal with Samsung and Micron anymore."
After careful analysis, Lan Yangyang Assistant immediately grasped the industry's development trend: "For those thinking about building a PC, I suggest you do it in the second half of this year.
While Transsion is conscientious, they might eventually cooperate with these other companies. Once they control production, prices will go up.
Don't talk about rules—right now, China Star is the one setting the rules."
Just as they were discussing this, Digital Chat Station posted a new Weibo.
This time, the information released was the test data for China Star's TFS memory: a frequency of 3200MHz, timings better than comparable Samsung chips, 10% lower power consumption, and peak stability—it could fully replace imported products.
...
Meanwhile, at the headquarters in South Korea, Jin Qinan had just finished a cup of ginseng tea prepared by his assistant—a supplement he used to protect his few remaining brain cells.
Although he didn't feel any effect, working at Samsung meant he could be gone any day, so he might as well enjoy what he could.
After all, wasn't this little bit of comfort what he had been working so hard for?
But when he was reviewing Transsion's technology roadmap and suddenly saw that report, the ceramic teacup in his hand smashed to the floor with a loud clatter.
It was just an ordinary teacup, not one produced after a dozen meetings, so it naturally shattered into pieces.
"DRAM... it really is... DRAM..."
His face turned deathly pale, though he also felt a twinge of relief.
The thing he feared most had happened.
Flash Memory was just an appetizer; Transsion's real target was the entire storage market.
Now, only endless relief remained in his heart; after all, he had made the right choice at the last meeting.
His secretary stood beside him, not daring to say a word.
"Notify the DRAM division to launch the emergency plan immediately.
Start developing the next-generation product.
Also, find out exactly how many more new technologies they haven't released yet—their graphics cards, their videos... investigate every single one of their products."
After giving these orders, he took a report and headed to Lee Jae-yong's office.
Samsung could actually act as a mole—after all, they had plenty of experience playing both sides...
Pfft!
As the thought crossed his mind, he slapped himself in the face. Why phrase it so crudely?
He was simply a man who understood the general trend.
...
June 12th, Transsion headquarters in Yangcheng.
Shen Fei was reviewing the latest report. Just as Samsung had anticipated, while TFS storage was receiving praise online, the orders weren't actually that large.
Of the millions of orders, only 20 million sets were from Huawei.
As for Vivo and Oppo, to show their sincerity in cooperating, they had each ordered 5 million sets.
As for the other smaller companies, while there was a mountain of letters of intent, not a single one had actually been signed. Instead...
However, Shen Fei had received an invitation—an offer from storage manufacturers like Samsung and Micron.
"A-Fei, isn't this a trap? Maybe we should decline?"
Looking at Zhang Mingzhu, who appeared somewhat worried, Shen Fei said nothing. He simply set the invitation aside and gently pulled her into his arms.
"Don't worry about it. The meeting place is in China, and they've requested to meet at our Transsion base. I suspect they want to join forces with us."
"Join forces? You mean..."
Zhang Mingzhu was no longer the naive girl fresh out of school. After Shen Fei's hint, she instantly understood what her man was implying.
"Are you going to agree? After all, if word of this gets out... it might not be great for your reputation."