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192: Chapter 192 The Local Bully's Self-Protection
Chen Jiahao's office was on the 23rd floor, with a fantastic view; outside the floor-to-ceiling windows, one could see half of Jakarta.
[Writing this, I hope readers remember our domain: Taiwan Novel Network, it's super powerful with a vast library.]
As soon as he entered the office, he flopped onto his large boss chair. He didn't invite Shen Fei and his group to sit, just sat there with his legs crossed, flipping through the documents in his hand.
Shen Fei and his group didn't pay him any mind and sat directly on the nearby sofa...
The other party glanced at them but didn't say a word.
"Transsion Technology..." After a long while, he spoke slowly, "You've done well in the Africa market, and you're doing quite well in China too. I've heard of you."
"Young Master Chen is too kind. We came to Jakarta this time specifically to discuss cooperation with the Chen Group. The Chen Group is the big brother of the Chinese business circle in Indonesia and has the widest mobile phone distribution channels.
We hope to use the Chen Group's influence to bring Transsion into the Indonesia market."
Wang Hua was displeased, but since he was preparing to utilize them for early-stage groundwork, he spoke very politely.
"Cooperation?" Chen Jiahao laughed, with a hint of disdain. "Mr. Wang, do you know how many mobile phones are sold in the Indonesia market every year?"
"About 40 million units last year." Wang Hua had clearly done his homework.
"42 million units." Chen Jiahao put down the documents in his hand. "Then do you know how much of those 42 million units are taken up by brands like Nokia, Samsung, and BlackBerry?
This isn't Africa... Market competition isn't as simple as you imagine."
"About 70%, but we have the confidence to snatch this piece of meat from their hands."
"Mr. Wang, no, it's not that easy.
It's not that I'm not optimistic, but the remaining 30% is even more cutthroat than those guys. Your chances of success will be very low."
Wang Hua nodded again: "ZTE, Huawei, TCL, as well as Gionee and GFive, these Chinese brands have eaten up the remaining 30%."
A playful expression appeared on Chen Jiahao's face: "Mr. Wang, you've done your homework well. Then you should also know that this 30% of the market has already been carved up by a dozen or so brands.
Let me advise you again: Indonesia is not Africa. There is no empty market here for you to pick up."
This was said quite bluntly, almost attributing all of Transsion's efforts to good luck.
Wang Hua's expression stiffened, but since the task hadn't been completed, he endured it and said:
"Young Master Chen is right; the competition in the Indonesia market is indeed fierce.
But we at Transsion have our own advantages. We understand emerging markets and know how to deal with local users.
Our success in the Africa market has already proven this."
"Africa is Africa, and Indonesia is Indonesia." Chen Jiahao interrupted him. "In Africa, you can get by on gimmicks like eight-SIM eight-standby.
But in Indonesia, users value the quality of Nokia and the screens of Samsung.
What do you have?
You can't run this market on marketing alone."
"We have exclusive beauty technology, fast-charging technology, and the Taishan Chip..."
Li Qing, who hadn't spoken until now, suddenly said: "Our Taishan 900 chip has performance three times that of the Qualcomm 8255. This is our core technology, and it's not something those copycat manufacturers can compare to.
Every one of our mobile phones is highly competitive. For example, the Indonesian version of the Power 2 Max, which we plan to promote first in Indonesia, has a 4000mAh large battery and is priced at 199 USD.
A Gionee with the same configuration sells for at least 249.
And our cheapest T80 series is priced at only 30 USD."
Chen Jiahao was stunned for a moment and took a few extra looks at Li Qing and Wang Hua.
Both of them shared a common trait: young and beautiful. As for their capabilities, they certainly had them, but that was definitely not as important as the former.
It seemed this Mr. Shen wasn't as... as chaste as the rumors outside suggested.
No wonder he had to come out personally. He then revealed a knowing smile between men.
"And this is..."
"I am Li Qing, the head of Transsion's promotion department," Li Qing introduced.
"Promotion department?" Chen Jiahao laughed. "Is Manager Li trying to convince me from the perspective of promotion?"
"I am just stating facts," Li Qing retorted, neither humble nor pushy. "The Indonesia market is indeed highly competitive, but intense competition does not mean there are no opportunities.
Especially with a bunch of declining old antiques."
Chen Jiahao opened his mouth to retort, but Li Qing didn't give him the chance.
"Nokia has good quality, but the Symbian system is already outdated.
Samsung has good screens, but their mobile phones have been retreating steadily against us in Africa. I don't think they pose any danger.
BlackBerry has BBM, but that was an advantage from five years ago.
Today's users want large batteries, dual-SIM dual-standby, internet access, and the ability to use social media.
These are all things we can provide. Our Taishan System can even adapt social media on Feature phones."
Chen Jiahao put away his smile; his attitude finally became formal. He stared at Li Qing for a few seconds.
"Manager Li is very confident." He stood up, lingered on Shen Fei for a long while, and asked the question he was most worried about.
"But I am curious, how do you plan to sell the phones?
Are you going to open your own stores like you did in the Africa and China markets?"
Li Qing and Wang Hua looked at each other and finally understood why they were being treated this way.
After all, it was impossible for them not to have heard of Transsion's reputation.
And they had reached out to people to help facilitate this meeting.
It turned out he was afraid that Transsion's self-operated stores would eat up their offline channels.
After all, the Chen Group's channels covered the entire territory of Indonesia and had over 2,000 stores. If the mobile phone market were eaten up by Transsion, they would suffer heavy losses.
"We naturally hope to cooperate with the Chen Group," Wang Hua quickly replied. "Your company's channels cover all of Indonesia and have great influence locally, which could reduce our pressure."
"Agency."
Chen Jiahao was startled at first, but thinking about Transsion's operations, he turned back, his expression already replaced by a look as if he were listening to a joke.
"Mr. Wang, are you mistaken?
The Chen Group has been in Indonesia for 30 years, and the brands we represent are all at the level of Nokia and Samsung.
A brand like yours that has just entered Indonesia, where it's not even clear if you can survive three months, wants us to be your agent?"
Wang Hua's face changed completely; it seemed he couldn't be fooled anymore.
Chen Jiahao walked in front of Shen Fei and looked down at him.
But Shen Fei was the one sitting, and he was the one standing.
"Mr. Shen, I know your company is doing well in Indonesia and Africa.
To be honest, in Africa, we don't care about anything other than mineral resources.
How big of a market can a place with a per capita GDP of less than 1,000 USD be?
Indonesia is different. Indonesia's per capita GDP is 3,500 USD, the market is more mature than Africa, and the rules are more complete than in Africa.
There are many Chinese mobile phone brands that come knocking, and less than one in ten might survive for three months."
Shen Fei didn't pay him any mind, just watched quietly... After all, he wasn't qualified yet.
"I'm not targeting you." Chen Jiahao spread his hands. "I'm telling the truth.
You want to enter Indonesia, fine, but don't think about reaching the sky in one step.
How about we set up a few stores and sell for a while first? Once you have a reputation, we can talk about large-scale agency."
"Young Master Chen means there's no room for discussion." Shen Fei finally spoke.
"It's not that there's no room for discussion; it's that we have to follow the rules." He sat back in his chair. "The Chen Group has the Chen Group's rules. Although Mr. Huang asked our shareholders to introduce you, we can't break the rules because of that.
How about this: you go back and think about it, and come back to find us later..."
This was an order to leave.
Wang Hua looked at Shen Fei, with a questioning look in his eyes...