103: Chapter 103: A Beef Snack Brand Amidst a Fierce Competition!

Chapter 103: A Divided Market for Beef Snack Brands!

After receiving Su Yang's financial support of four hundred and fifty thousand, Tan Yanghong was full of energy.

The taste of the snack beef gave him full confidence in the company's future.

After all, whether it tastes good or not is the prerequisite for a snack's popularity in the market.

Three snack giant companies have already emerged in the domestic snack market, and they have strong dominance in the fields of nuts, dried fruits, and cooked snacks.

However, there hasn't been much development in beef snacks.

Currently, the domestic beef snack market is still in a state of divided rule by various regional powers.

Tan Yanghong felt that Jiuxiang Food might just have the possibility of dominating the beef snack field!

As long as they could get Jiuxiang Food's name out there and become the overlord of the beef snack industry.

They could then continue to develop other snacks and form a new giant food company!

Tan Yanghong felt that Jiuxiang Food had this hope because beef snacks naturally had the potential to become a flagship product.

Everyone knows that eating snacks might affect one's health.

Modern people want to satisfy their appetites while also eating healthily.

That's why Four Squirrels and Baicao Hall were able to develop by relying on nuts and dried fruit snacks.

Beef snacks also inherently possess nutritional attributes.

They can satisfy people's desire for meat while also being rich in nutrition.

Because of its low fat content, it is also friendly to women who like snacks but are concerned about their figures.

As for the price being relatively expensive—well, aren't nut snacks expensive too?

So, while Tan Yanghong was purchasing various raw materials for the beef snacks, he also began reaching out to his old friends to reconnect.

He also had the former marketing department employees start getting active again, continuing to contact previous distributors; this sales channel naturally couldn't be missed!

Although he was good at management, he placed great importance on marketing.

When Su Yang asked him to hire people this time, besides adding many regular employees, he also expanded the marketing department.

He knew very well that no matter how delicious the snacks produced were, if they couldn't be sold, it was all for nothing!

When Su Yang entered the food factory again, he found that the current factory was vastly different from the one Huang Jiancheng had shown him last time!

Looking in from the hallway, he could see busy workers everywhere inside.

The numbers were much higher than before.

In the spacious and clean workshop, the workers wore clean uniforms and white masks.

They were pouring fresh, deboned beef into cutting machines, which then sliced the beef into strips...

All the work was being done in an orderly fashion.

Next, Su Yang watched the process of marinating, mixing, drying, and bagging the beef!

At least in Su Yang's eyes, his own factory was very clean.

Everything was being done according to the prescribed procedures.

He couldn't find any faults!

"Not bad!" Su Yang expressed his approval of Tan Yanghong and Liu Longjun's work. "But pay attention to safety, especially those cutting and mixing machines!"

When running a factory, the biggest fear is a safety accident.

That really could lead to prison time!

Electronics factories are okay, but traditional steel mills, mechanical manufacturing plants, and chemical factories... are all quite dangerous for workers!

Liu Longjun, who managed the factory production, said, "We have strict regulations for this!"

Liu Longjun used to be Huang Jiancheng's deputy and was previously responsible for managing the factory.

After Huang Jiancheng left, Su Yang saw that he had good ability and was proficient in the business, and since he had managed the factory for two years without any problems, Su Yang let him be the person in charge of this snack factory.

"Install high-definition cameras everywhere in the factory!" Su Yang said in a low voice. "Assign specific people to watch the workers' operating methods. Anyone who doesn't follow regulations and refuses to listen to instructions should be fired!"

Liu Longjun nodded. "Understood!"

"Some jobs are heavy, some are lighter, and some require extra safety precautions... Try to have the workers rotate through them!"

"Yes, Boss!"

"Also, tell those workers that as long as they work diligently according to the rules and regulations, the boss will give them a raise!"

These workers were currently making five thousand a month; there was still room for a salary increase.

"Understood!"

Coming to the warehouse, smelling the rich aroma of beef, and seeing the piles of beef snacks, Su Yang was in a good mood!

He was a pure carnivore; he couldn't go a day without meat.

He used to like beef snacks too, but he always felt the price wasn't very consumer-friendly.

But there was no helping it; the costs were simply high.

Tearing open a bag of Hand-shredded Beef, Su Yang stuffed a piece into his mouth.

The rich beef aroma hit him, making his whole being feel joyful.

It's delicious!

It was the most delicious Hand-shredded Beef he had ever eaten!

Chewing the beef, Su Yang asked Tan Yanghong, "Are the sales channels ready?"

"Huang Jiancheng's sales channels are no problem. We're still talking with the supermarkets; they have their own set of procedures. As for the snack chain stores, one of them is quite satisfied with our beef snacks and hopes to buy in bulk directly from us at the same price as the distributors. I've already agreed to their request!"

"That's good!"

Su Yang thought for a moment and said, "Pack a box of each of our snacks for me. I plan to give them away... put it on my tab!"

"Okay!"

The U8 had a relatively large space and could hold quite a bit of cargo!

Driving a carload of goods to the entrance of Spark Media, the receptionist ran out angrily, but when she saw the car belonged to the boss, she stopped in her tracks.

"Xiao Li, call five more people over to help move these goods!"

"Okay!"

Before long, five male employees ran out.

"Move these snacks into the company and distribute them for everyone to eat!"

Su Yang pointed to several large cardboard boxes.

"Yes, Boss!"

Soon, the beef snacks were all distributed among the dozens of employees.

If it were ordinary snacks, the male employees might not be very interested.

But if it was beef snacks, most of them were willing to have a taste!

"Delicious!"

"How did the boss know I was hungry?"

"I haven't had beef jerky this good in a long time. Is there more?"

"The taste is really good!"

"jiuxiang beef? I don't think I've seen this brand before!"

"Jiuxiang? Why does this name sound so familiar?"

"Isn't the Jiuxiang Catering account the one we manage? That's the boss's!"

"..."

Su Yang saw Dai Jiaying also nibbling on a piece of beef jerky, so he walked over with a smile. "Is it good?"

"The taste is very good!" Dai Jiaying nodded with a smile. "Thank you, Boss!"

"I want to put this in your Douyin product showcase!"

"Are you paying?"

"This is produced by my company!"

Dai Jiaying said with a beaming smile, "Then you still have to pay according to the rules!"

Before Su Yang could speak, Gong Zihao ran over. "Boss, Boss, pick me! You can list whatever you want in my product showcase, and I'll give you an ad... a soft ad during my livestream!"

Seeing Gong Zihao being so proactive, Su Yang felt quite pleased. "I won't take advantage of you. I won't give you a penny less than the money you're owed!"