581: Chapter 581 Underwear and Men's Clothing! The Retail Industry!

Of course, don't assume that all influencers with a million followers make big money.

The most baffling case Su Yang had ever seen was a male Douyin blogger with a million followers whose monthly income was less than ten thousand, which even he found hard to comprehend!

For influencer and self-media bloggers, factors such as the niche, platform, whether they show their face, the gender ratio of their followers, follower engagement, whether they livestream, whether they sell products, and whether they have sufficient advertising resources behind them all impact their income.

Furthermore, their income is volatile and often not as stable as ordinary people imagine!

Many companies are currently deleveraging, and the advertising budgets invested in marketing are gradually decreasing.

Meanwhile, the number of self-media bloggers is increasing, and even AI is showing a trend of stealing their livelihood, which in turn impacts their income!

Even the young ladies who do full-time livestreaming generally report a significant drop in their income.

That Spark Media has managed to buck the trend and rise is already quite remarkable!

On October 23rd, Su Yang visited Sihua Clothing for an inspection, where Li Henian showcased the new product from Sihua Clothing—underwear!

Recently, after receiving funds from Su Yang, Li Henian had not only purchased new equipment but also hired two highly talented designers.

Sihua originally had a foundation in women's clothing, and after design and development, these new products were created!

"Boss, I feel that the underwear designed by our company is quite good!" A relatively full-figured, middle-aged female designer, wearing a coat that revealed the black bra underneath, said with a smile, "Sihua's inherent technology is excellent, and the craftsmanship of our female workers is also very good. I feel that this bra doesn't lose out to those international luxury brands when worn!"

"Indeed!" Li Henian shoved a bra into Su Yang's hand. "Boss, touch it and try out the texture. I think our technology at Sihua should be used to make underwear!"

Surrounded by a group of designers, Su Yang took the bra and felt it without changing his expression.

This bra was a full-coverage, 3/4 cup style, which is the type that provides the best lifting effect.

If a woman wants to enhance her cleavage, she can choose a 3/4 cup to accentuate her curves, making it suitable for any body shape.

"It is indeed quite good!" Su Yang thought for a moment and said, "We can't neglect sportswear either; Spark Fitness still needs to sell clothes!"

"Of course!" Li Henian nodded. "However, I think it's better for us to focus primarily on underwear!"

Su Yang suddenly asked, "But have you designed any men's underwear?"

The group of designers and employees looked at each other in confusion.

Li Henian shook his head. "Not yet!"

Su Yang couldn't help but say, "You shouldn't favor women over men!"

Li Henian and the designers were left between laughter and tears!

Did men's underwear even need designing? Wasn't it just a few templates?

"You can make women's underwear, but you can't neglect men's underwear either!" Su Yang thought for a moment and said, "You produce a batch first, and I will have a few of my companies give you an order."

Since the product was not an issue, it was, of course, time to consider promotion.

Su Yang decided to let the employees experience it first!

His employees were relatively well-off, and their purchasing power was quite good.

Besides, even if they were given away, it was the company's money being spent.

"Very well, Boss!"

"You need to distinguish between several price tiers; you can't just give away items of the same price point!" Su Yang said with a smile. "Also, the pricing should be benchmarked against well-known domestic brands; it shouldn't be too cheap."

"I understand, Boss!"

Li Henian nodded.

He understood what the boss meant; he wanted to build a proper clothing brand.

Furthermore, he also felt that the clothing produced by their own company was not inferior to international luxury brands in terms of quality and comfort!

The domestic clothing industry was not bad at all, as it handled OEM manufacturing for many famous international brands.

It was just that the brands weren't good enough, so they couldn't sell at a high price!

The current situation of the domestic clothing industry was not good, with most companies engaged in low-price competition.

Many clothing manufacturers in Guangdong Province were either going overseas or relocating to the four central provinces.

If one kept doing OEM manufacturing domestically without having their own brand, there was absolutely no future.

His goal was the same as the boss's; he didn't want to run a sweatshop either!

Su Yang asked Li Henian, "Do you have any other plans for the clothing company?"

Li Henian rubbed his hands together sheepishly. "I have a plan, but it's quite expensive!"

"Let's hear it!"

"I'm not worried about online promotion since we have Spark Media, but I want to open a clothing brand store in various cities!" Li Henian said quietly. "We might need to do offline advertising, and it would be best if we could invest in TV commercials or hire a celebrity to endorse us."

He had experienced the capability of Spark Media.

Sihua Clothing had previously sold off a large inventory of accumulated clothing at low prices.

It had allowed the clothing company to recover significantly!

"Then let's focus on intimate apparel, sports brands, and men's clothing!" Su Yang thought for a moment and said, "You know, if you run an online store for women's clothing, the results aren't very good, whereas men are easier to serve!"

"I understand!"

"As for the offline brand stores!" Su Yang thought for a moment and said, "We can open them!"

Currently, the difficulty of running an offline clothing store is even higher than that of a restaurant.

But Sihua's offline clothing brand stores would certainly not just be for selling goods; they would also be a form of promotion!

Especially when it comes to mid-to-high-end underwear, it is definitely better to let customers try them on in person.

And Sihua's strength is indeed in its comfort!

Without trying them on, you simply wouldn't know how good they are!

"Very well!"

"But I will be responsible for the store location selection!" Su Yang said. "I'm an expert in this area!"

"Very well!"

"You can talk to Mingxuan about offline advertising. Celebrity endorsements and TV commercials might have to wait until next year. By then, I will have Spark Entertainment Group arrange it for you; we should at least get a second-tier star!"

"Very good, very good!"

Li Henian was pleasantly surprised; he hadn't expected the boss to accept all of his suggestions.

This was a huge investment!

But he didn't know that by next year, Linyi Film and Television under Su Yang should have stars.

If stars under his own company did the endorsements, the salary could be returned!

Su Yang wouldn't feel too bad about spending the money!

After Su Yang returned to the headquarters, he brought up the requirements for clothing store locations to the manager of the Jiuxiang Catering marketing department.

If they could find suitable store locations, Sihua would also give them a bonus of ten thousand!

The requirements for clothing stores were certainly different from those for restaurants.

But the requirements for foot traffic were consistent.

The employees of the Jiuxiang Catering marketing department could perfectly well help find locations for restaurants while simultaneously helping to find suitable locations for clothing stores.

In the initial stage, Sihua certainly wouldn't need many clothing stores; they could start by opening one or two on busy streets in each province.

Thinking about clothing store locations, Su Yang was reminded of the retail supermarket business.

To tell the truth, he was somewhat interested in entering the retail supermarket industry.

Thinking of this, he called Cheng Wenhuo.

He couldn't afford large supermarkets, but he could start with small-scale ones.

Then, just like the pet hospitals, he could first achieve a certain scale.

Then, he could slowly recruit and train talent, and once he had excess capital, he could aggressively acquire a wave of them!

After hanging up the phone, Su Yang felt a bit sorry for Cheng Wenhuo and the employees of the Mergers and Acquisitions Department.

It was impossible for this group of employees to work eight-hour days, and they often had to go on business trips!

He could consider giving them more bonuses at the end of the year!