477: Chapter 477 Wine Brand Pricing Settled! Travel Planning!

Chapter 477: Wine Brand Pricing Determined! Planning a Trip!

Looking at the other new security guards, many of their loyalty levels had also increased by a notch.

Although they were somewhat envious of Su Yang, these security guards also greatly admired Su Yang's strength.

Don't think only women admire the strong; men admire the strong too!

Having gained a batch of loyalty and also obtaining 1 point of strength, Su Yang felt that this trip was not in vain.

It was a pity he didn't get to fight Captain Chu Li; his fighting skills were not much worse than Sun Yuehan's.

Once loyalty reaches 90, maybe something will drop!

After getting dressed, Su Yang chatted with Sun Yuehan and Captain Chu Li for a bit.

They both expressed their willingness to take on this mission, which would last about a month.

Back at the company, before he had processed much business, Yu Chengjun told Su Yang that his privately customized nomadison navigator bx was already on the way!

Su Yang nodded, indicating that he knew.

In name, this nomadison navigator bx of his had cost him about thirteen million.

Ten million was the car's retail price, and three million was the company's modification cost!

Even though Su Yang used the RV 70% Off Card, it still cost over six million.

It was the most expensive car Su Yang had ever bought!

In the following time, under the guidance of Longjiu Group, Chizhu Wine Industry finally determined its three brands.

The retail price of the mid-range wine, chihong, was set at 99 yuan per bottle, a slight increase of 9 yuan, not breaking the hundred mark.

The price of the high-end wine, chizhu, was raised from 1,566 yuan per bottle to 1,888 yuan per bottle.

However, between chihong and chizhu, a new brand, Chiyan, was added, with a price of 300 yuan per bottle.

In addition, Longjiu Group also registered a new trademark, "cloud dream," for Chizhu Wine Industry as a backup premium trademark for the winery.

If Chizhu Wine Industry could produce even better wine, this brand would serve as another brand for Chizhu Wine Industry's top-tier wines!

Chizhu Wine Industry might also involve itself in low-end wines, but there wasn't enough time to purchase new equipment in the short term!

As for the taste and quality of the wine, that was naturally beyond reproach.

Chizhu Wine Industry had already produced a batch of new wine. In the words of the Longjiu Group's sommeliers, Chizhu Wine Industry's 99-yuan sweet wine, chihong, had a quality and taste close to wines sold by many domestic and foreign wine merchants for 150 to 200 yuan per bottle.

The 300-yuan per bottle sweet wine, Chiyan, would taste close to that batch of imported wines priced at 400 to 500 yuan.

The 1,888-yuan per bottle dry red chihong, its taste and quality were among the top tier in the country.

This pricing was already very reasonable!

If it were sold too cheaply, it would actually be bad for the winery.

Wine priced at 1,888 yuan was already considered a luxury item.

Chihong Wine Industry wanted to use high-end wine to establish its brand, and then use mid-to-low-end wine to earn profits.

Chizhu Wine Industry also began hiring and established a company office in the Hyatt Plaza in Rongcheng!

Zhu Qiming, the Vice President of Chizhu Wine Industry, and other sales personnel would work in Rongcheng long-term.

Longjiu Group also began to fulfill the promises in the contract, helping Chizhu Wine Industry establish wine sales channels.

It was said that Longjiu Group's distributors were also quite interested in Chizhu Wine Industry's products!

After all, liquor sales were currently declining, and many liquor distributors were willing to use their personal connections to handle other types of alcoholic products; wine was naturally one of their choices.

After tasting the wine from Chizhu Wine Industry, they were all very satisfied with it.

After Chizhu Wine Industry promised to increase advertising, some distributors were willing to cooperate with Chizhu Wine Industry!

And Chizhu Wine Industry also left plenty of profit margin for these distributors.

For the chihong wine with a suggested retail price of 99 yuan per bottle, the ex-factory price was actually only 50 yuan.

Chizhu Wine Industry was certainly not being unscrupulous; at this stage, they still needed to give distributors a certain profit margin.

Some wines that leave the factory for over ten yuan can also sell for forty or fifty.

Some wines with an ex-factory price of less than 50 yuan can have a retail price exceeding a thousand!

Chizhu Wine Industry was already considered conscientious!

Chizhu Wine Industry's competitors, besides some official and private listed wine companies and a large number of ordinary wine enterprises and wineries, also included a large number of imported wines.

Added to the current consumption downgrade, where ordinary people do not have the habit of consuming wine and the economic environment is sluggish, the difficulty of development is very high!

It couldn't be helped!

This was reality!

At this stage, wine companies all over the world were having a hard time!

Speaking of which, the reason domestic wine cannot develop and imported wine is popular, besides the relatively late development of domestic wine and the indeed low quality of most wineries, is also due to the misdeeds of previous generations in the wine industry!

Not to mention the early wine adulteration, when domestic wine brands promoted wine, they always combined it with Western culture to make it seem more fashionable!

As a result, when imported wines arrived, these promotions were essentially doing the work for others for free!

Wasn't it for the sake of being fashionable?

Could domestic wine be more "fashionable" than Western wine?

Additionally, wine is considered agriculture in many regions abroad, but in China, it is classified as an industrial product, subject to a 13% value-added tax and another 10% consumption tax, making the tax burden quite heavy.

However, although developing Chizhu Wine Industry was full of difficulties, it was impossible for Su Yang to give up!

After all, he also had his own powerful advantages!

He didn't need the company to make a huge profit, and he wouldn't mind brewing wine for a hundred years.

Besides this, while expanding its channels, Chizhu Wine Industry was also formulating a promotion plan.

Fernando and other winemakers were also researching and brewing wine more suitable for the tastes of domestic consumers.

When salaries were paid at the beginning of the month, Su Yang still had 190 million on hand.

Acquiring Shenying Security cost 31 million, and then he left 10 million for Shenying Security as working capital.

He transferred 50 million to Spark Entertainment Group, which, besides serving as working capital, also included investment in TV dramas.

Asking Spark Media to cough up 50 million was still quite a strain!

The live-streaming dividend had long passed, short videos were a red ocean, the popularity of live-streaming sales was also decreasing, and some film and television stars had begun to withdraw from the live-streaming sales business.

Nowadays, competition in the self-media industry is also very intense.

Although Spark Media's profits were substantial, they hadn't reached an exaggerated level.

It still couldn't compare to those MCN Companies that had caught the trends of the times!

Su Yang also transferred 20 million to Meijia Housekeeping, letting them continue expanding the market in Shancheng, preparing to enter other provinces, or acquiring high-end housekeeping companies to make up for the deficiencies in high-end housekeeping.

Moreover, their working capital was no longer quite enough.

Su Yang hadn't given them financial support for a long time, and Meijia had always been in a state of loss.

He also transferred five million to Menghai Travel, letting them prepare to establish offices in various places and recruit excellent tour guides.

He still had about 70 million in funds left on hand as a reserve!

With 70 million on hand, he wasn't in much of a hurry; anyway, the Mergers and Acquisitions Department of Jufan Holdings would surely be able to spend his 70 million.

Spark Fitness and Fengyuan Ingredients were both working hard to merge with and acquire other companies!

The 2,500 yuan loan for Jiuxiang Catering was almost used up, so Su Yang told Ji Guoxiong to spend the money boldly; the boss still had money!

Taking advantage of the weekly meeting, besides supervising the company's business, Su Yang also informed the executives of the parent company and subsidiaries of his travel plans for June.