235: Chapter 235 Doing charity work on an empty stomach! Isn't charity work also a job?

Chapter 235: Doing Charity on an Empty Stomach! Isn't Charity Work Too?

About five days later, Meijia completed its promotion plan.

Meijia's offline promotion methods mainly included traditional approaches such as handing out flyers, setting up consultation booths, and inviting people to wechat prize groups.

First, they conducted market research on residential areas to understand information like the age, income level, and family structure of community residents, allowing them to formulate more targeted promotion strategies.

They would also try their best to reach cooperation agreements with community centers or neighborhood property management.

After all, some residential compounds did not allow promotional activities within their premises.

However, Meijia would also try to lobby the property management to use homeowner groups or community wechat groups to release promotional information... Even giving the group admins some red envelopes or providing the property management with a certain rebate commission was completely negotiable.

At the same time, they would try to cooperate with nearby supermarkets, fruit shops, and hair salons.

As long as money or a certain commission rebate was provided, posting promotional posters in the stores was not an issue!

Additionally, they could provide free or low-cost door-to-door cleaning services to drive traffic.

They could also offer discounts or commissions to old customers who introduced new ones...

Su Yang took a quick look and felt that the promotion plan was quite good!

Giving up a bit of profit was something he could completely accept.

What he feared most was hiring people and having no work to assign them!

Most importantly, Su Yang found that attracting customers by providing low-cost or free cleaning services... was very suitable for Meijia!

Su Yang pointed at the low-cost and free cleaning services and said to Tu Zhiqiang, "This promotion method is good. You can recruit more cleaning staff for training!"

Naturally, cleaning required training; it wasn't something that could be done just by casually tidying up!

This included the use of various cleaning tools and equipment, the use and selection of detergents, cleaning processes and techniques, as well as communication with customers, and so on!

For instance, cleaning the glass sunroom of a villa required professional cleaning equipment.

It wasn't about actually making employees climb onto the glass room to wipe the glass pane by pane.

That was not only troublesome to clean but also quite dangerous!

Furthermore, cleaning kitchens, bathrooms, carpets, and bedrooms... all had certain techniques and standard procedures.

The cleaning personnel Tu Zhiqiang and his team had recruited for Meijia in the early stages were all professional home cleaners who had been trained by other domestic service companies.

"How many people does the Boss plan to recruit?"

Su Yang replied casually, "How about we recruit a hundred first?"

Tu Zhiqiang lightly covered his forehead with his hand.

He discovered that his boss was truly generous; there was no upper limit for recruiting live-in nannies, the ground promotion team was three hundred at once, and for cleaners, he opened with a hundred...

Many domestic service companies that had been established for years probably didn't even have a hundred formal employees, right?

Should he say that he truly lived up to being the boss?

If Tu Zhiqiang had communicated more with Tan Yanghong, he would have known Su Yang's style of doing things!

Tu Zhiqiang reminded him, "Boss, if we do too much low-cost or free cleaning, the company will also face a burden!"

"Don't fear the burden; the funds are sufficient!"

"Then there's no problem!"

Su Yang thought for a moment and said, "What do you think about contacting the Sub-district Office or the Neighborhood Committee to do some charity activities?"

Tu Zhiqiang: "Community charity activities?"

"Yes, we can definitely do some community charity work, providing cleaning services for elderly people living alone, those who have lost their only child, or nursing homes," Su Yang said in a low voice. "Since it's all low-cost or free cleaning anyway, we might as well cooperate with the authorities. We can even piggyback on the official publicity traffic!"

Tu Zhiqiang nodded. "If we don't consider labor costs, it is indeed feasible to do this!"

The publicity method Su Yang mentioned was indeed highly feasible.

It would also be very beneficial for establishing Meijia's brand image!

If they could organize charity activities in cooperation with the authorities, it would be easy to distinguish Meijia from those other 'flashy pretenders,' making it easier for Meijia to gain the support and trust of potential customers!

Building a good relationship with the community Neighborhood Committee would also facilitate the promotion of Meijia's other businesses.

After all, their information was quite well-informed.

Moreover, those elderly people... were actually also targets for Meijia's business development!

It wasn't that Tu Zhiqiang hadn't thought of doing charity activities; he just hadn't thought of starting them now.

Usually, domestic service companies that did charity activities were the established ones that were already profitable.

Many companies couldn't even fill their own stomachs; who would go do charity?

Meijia had only been established for less than a month!

What was this?

Doing charity on an empty stomach?

Probably only a big boss like Su Yang, who didn't care about small change, would recruit a large number of new employees while the company was in a loss-making phase and then drag those new employees off to do free charity work...

Was his boss stupid?

Tu Ziqiang naturally wouldn't be that naive!

How could a boss who could simultaneously thrive in the fields of fitness, catering, food, and media be stupid?

He was more willing to believe that his boss didn't care about those petty profits.

His boss placed more importance on the company's brand image and long-term development.

From the very beginning, his boss was aiming to develop into an industry giant!

"While doing community charity activities, we can also screen and train the cleaners along the way!" Su Yang explained. "We have a ground promotion team of three hundred. If business actually comes in by then and we don't have enough employees, it will be very awkward!"

"That is indeed the case!"

Tu Zhiqiang nodded seriously; the boss's words made a lot of sense.

"Then you prepare to recruit cleaners and then formulate a community charity activity plan!"

Su Yang handed the work over to Tu Zhiqiang without hesitation.

"Okay, Boss!"

"In addition to cleaners, you can also continue to recruit and train a batch of other nannies and appliance repairmen!" Su Yang added. "Anyway, while doing charity activities, they can also cook meals or fix appliances for those elderly people!"

"Understood!"

Tu Zhiqiang was somewhat between laughter and tears, feeling that his boss had a tendency to be addicted to charity!

Su Yang smiled and said, "I'll give you ten million. Go ahead and do it boldly!"

"Okay!"

Hearing the ten million, Tu Zhiqiang's back straightened up!

Thus, Su Yang left in a pleasant mood!

Because the ground promotion team had enough people and would expand in scale in the future, he fully believed that Meijia would not lack business later on.

But recruiting a large number of people at this stage meant that once the number of employees grew, it would be difficult for him to arrange work.

He didn't want to have money deducted tenfold by the system!

This free charity activity completely solved his problem of recruiting and training a large number of domestic service personnel while being temporarily unable to arrange work for them!

Isn't doing charity activities also work?

Doesn't this belong to publicity work?

With a permanent population of twenty million in Rongcheng, could there ever be a shortage of such charity activities?

And after cleaning a house for those elderly people living alone once, couldn't they go clean it a second time? A third time?

Su Yang could completely cycle through them, and in the process, allow those domestic service employees who had just finished theoretical training to get practical exercise and market the company's reputation!

This really was... perfect!