58: Chapter 58 MCN Promotion and Sales Channels! Laying the Foundation for the Future!

Thinking of this, Su Yang suddenly felt that he was overthinking things.

Whether he could become popular or not was still uncertain!

But in any case, he wouldn't be going out to become some public figure.

Being behind the scenes suited his personality better.

If he really needed to create an image spokesperson, he could completely find someone else!

Consequently, Luo Yihan could only leave feeling disgruntled.

Sitting in the office, Su Yang was also thinking about his future development direction.

In the short term, he would still focus on hot pot restaurants that could be quickly replicated.

It wasn't that he hadn't considered other things, like labor-intensive fields.

However, many industries either required strong financial support, possessed strong technical barriers, or needed strong connections... or all of the above!

Su Yang didn't have any big ideas for the time being.

For example, opening an electronics factory; just the factory rent and professional equipment alone...

...he might not be able to afford it, not to mention the most important issue: sales!

No matter what the product, if it can't be sold, it's all for nothing.

For example, taking on construction projects; at this stage, many places aren't starting work.

Without solid connections, he wouldn't even necessarily be able to become a contractor.

If he encountered a situation where he had to advance material costs, that would be even worse.

Even if he could finish the project well and pass the inspection...

...collecting payment was another huge problem; dragging it out for a year or more was all too normal.

This could drive a person to jump off a building!

It would be better to just open a hot pot restaurant; at least customers paid after eating.

As for the food delivery industry, there were already two monopoly giants in the country with market values in the hundreds of billions.

Behind these two giants were a host of powerful capital groups.

With his small arms and legs, he couldn't consider it for the time being.

What he needed to do at this stage was to accumulate capital quickly.

Once he had stacks and stacks of cash, any industry he wanted to enter would be easy to talk about!

As for the development direction that Su Yang favored... after thinking about it for so many days, he was actually leaning towards doing MCN.

An MCN Company, short for "Multi-Channel Network," is a new type of influencer agency operation model.

The basic operation of an MCN Company is to unite content producers, and with capital support, ensure continuous content output, thereby ultimately achieving stable commercial monetization.

Simply put, it is an influencer incubation agency.

Su Yang didn't want to play at being an influencer or streamer.

He mainly valued the promotional and sales capabilities of those influencer streamers!

This was also an idea that had gradually emerged after he had been doing online promotions for his gym and hot pot restaurant recently and had come into contact with Chen Xiaoxiao and Luo Yihan.

E-commerce was always the major trend, and it would not change based on human will.

The ability of top streamers to sell goods via livestreaming was also known to everyone.

And in this era, regardless of the enterprise, brand, or product, the vast majority would spend a large amount of funds on online marketing.

If Su Yang could own a decent MCN Company in advance and control a group of high-quality influencer streamers, no matter which field he developed into in the future, he would be able to gain significant assistance.

This was laying out the future!

If he could control a top sales streamer, he would dare to take out bank loans to open a factory and make products.

Most importantly, an MCN Company didn't cost much money.

It also didn't require purchasing any expensive equipment; the initial investment was not high, and he could afford it!

What Su Yang needed most was likely the professional ability of the management team and networking resources with platforms and brands.

But he could use high salaries to poach relevant practitioners.

As long as the salary was sufficient, there shouldn't be anyone he couldn't poach!

For Su Yang, the highest cost for an MCN Company might be the money spent on buying traffic.

But that didn't account for certain newcomers who didn't need much traffic promotion, or didn't need traffic promotion at all, and could become popular on their own?

He had the Photographic Memory talent, so he could see whether a newcomer could become popular within a year.

It was just that filtering out these people required spending a lot of time and energy.

This might be unfair to those influencer streamers who were destined to become popular in the future...

But what did it matter if Su Yang fleeced them a little?

Su Yang fleecing them allowed him to develop other businesses.

Providing better services to the public, producing better quality goods, promoting technological progress, creating more jobs, and benefiting the masses—it was simply beneficial to the country and the people!

Thinking of this, the little bit of guilt in Su Yang's heart completely disappeared!

He looked at the scenery outside the office window and couldn't help but laugh:

"So, being fleeced by me should be their honor!"

"That's right, that's exactly it!"

Thinking of this, he couldn't help but laugh.

Consequently, he sent a wechat message to both Luo Yihan and Chen Xiaoxiao.

These were the only two new media practitioners he knew.

As relevant practitioners, their networks were definitely broader than Su Yang's.

Not long after, Luo Yihan came to Su Yang's office:

"So, Boss, why would you want to start an MCN Company?"

"I can only say I'm a bit interested!" Su Yang said, "I want to build a framework first!"

Luo Yihan couldn't help but laugh:

"Boss, you wouldn't happen to be trying to lure those pretty girls who want to become famous but are naive about the world, and make them sign indentured servitude contracts, right?"

"I'm not that bored!"

However, Su Yang had to admit that Luo Yihan's suggestion seemed quite tempting.

Signing more streamer girls, that would count as employees too!

Luo Yihan asked: "Are you serious?"

Su Yang affirmed: "Of course I'm serious!"

"There have been MCN Companies that wanted to sign me before, but I refused!" Luo Yihan thought for a moment and said, "However, I know some streamers signed to MCN Companies. I should be able to get them to help you contact some relevant practitioners, if the Boss needs it."

"Then that would be trouble for you!"

"It's no trouble!"

After Luo Yihan left, Chen Xiaoxiao also replied.

Like Luo Yihan, Chen Xiaoxiao was also a freelancer without a company behind her.

But she had her own work team.

However, her network was broader than Luo Yihan's, and she even knew the management of several local MCN Companies.

Powerful MCN Companies all possessed quite a few advertising resources from brands.

Some advertising resources that weren't suitable for the influencers signed to the MCN Company might leak down to Chen Xiaoxiao.

As long as Chen Xiaoxiao was willing to share a portion of the advertising fees.

This was considered normal business cooperation.

After arranging to eat together in two days, Su Yang left Xinghuo.

Getting into Ma Ran's car, he took out his phone map, which was marked densely, and told Ma Ran where to go to look for storefronts this time.

Although he had already planned to create an MCN Company, many things couldn't be rushed.

Before finding a suitable manager for the MCN Company, his focus was still on catering.

He had enough patience to wait!

By nearly six in the afternoon, Su Yang still hadn't received the quote Dong Fang had promised.

However, he didn't urge Dong Fang, but instead made a phone call to Guo Fang.

Guo Fang told him that early this morning, Dong Fang had taken the company designer, Jian Wei, and Xiang Nantian to the two storefronts for a site inspection, and during that time, he had also consulted him for many opinions.

With that, Su Yang felt much better.

At least they were putting in the effort.

Passing by a bookstore, Su Yang bought another economics book and a book in the field of philosophy.

His life was very regular; usually, he would return home by six o'clock at the latest.

Before, when he got home, he would look up information on his computer or phone.

Recently, he felt his eyes were a bit tired, so he planned to temporarily look at his computer and phone less, and read more books to continue enriching himself!

Having the Photographic Memory talent, if he didn't absorb something every day...

...he would feel uncomfortable all over, feeling like he was wasting his talent!

By ten o'clock, Su Yang put down his book, feeling incredibly sleepy.

These theoretical and profound books were indeed helpful for sleep!

Su Yang took a shower, and just as he lay down on the bed, he noticed a wechat message.

Guo Fang told him that the renovation design drawings and the quote from Dong Fang's side were already done.