384: Chapter 384 A group of high-quality sports and fitness customers at Xinghuo Fitness!

The baijiu industry in Sichuan Province is quite renowned domestically.

However, the wine industry isn't doing so well, and wines from within the province are rarely seen on the market.

After all, the wine industry in the province got off to a relatively late start.

Compared to other production regions both domestically and abroad, the wine industry in the province started late, operates on a small scale, has low output, and its brand recognition and influence are far behind those of well-known domestic and international wine brands.

Furthermore, land resources suitable for growing wine grapes are scarce and are mostly distributed across steep mountains, canyons, and plateau regions.

From cultivation to production and transportation, the costs are prohibitively high, all of which have become bottlenecks restricting the development of the wine industry in the province.

However, the alpine grape-growing regions within the province are actually very suitable for winemaking.

Moreover, unlike other famous wine regions, the alpine wine production areas in Sichuan Province are located at altitudes between 1,500 and 3,200 meters, making them arguably the highest-altitude wine regions in the world.

These areas belong to a plateau temperate semi-arid monsoon climate zone.

There is no need to bury the vines to protect them from the cold in winter, which saves a significant amount of labor costs, allows the grapevines to grow naturally, avoids human intervention, and ensures the quality of the grapes.

This gives the wine grapes and wines in the province complex, unique, and diverse styles, which have earned numerous accolades both domestically and abroad, and have even begun to enter the international market.

These unique, inherent factors determine the characteristics of the alpine wine production regions: high quality, excellent ecology, small production areas, and diversity.

Of course, the most important thing is—they had just formed the intention to sell, and Su Yang had just thought about buying!

He had more money than he knew what to do with!

The special buff of Jiuxiang Food was also quite suitable for the wine industry!

If it were baijiu or beer, Su Yang would still be hesitant to get involved; after all, those two industries are filled with powerful players everywhere.

Although he wasn't afraid of these powerful players, if there was a better option, he didn't want to butt heads with a group of them!

After all, many of those liquor companies had official backgrounds.

But he could give wine a try, and he could even receive industrial support from the local authorities!

Rongcheng is not far from Derong County; although there are many ethnic groups there, it is only a two-hour trip.

Chizhu Wine Industry ranks in the top four in terms of scale in Derong County.

The company has two major shareholders: one is the domestic listed liquor company Chenyu Group, and the other is French foreign capital.

The listed liquor company wants to sell off the perpetually loss-making chizhu to make its own financial reports look better!

The French foreign investor also wants to withdraw due to long-term losses, and combined with financial issues at their home-country parent company, they want to leave as well; after all, they were pioneers in Derong County!

After giving Tan Yanghong a good pep talk, Su Yang instructed them to first seek the opinion of the local authorities to see if they could continue to receive support after taking over Chizhu Wine Industry.

It is better to be cautious when operating a business away from home, especially in the industrial sector.

When necessary, Tan Yanghong can also promise an investment of over 100 million, as well as leverage the names of their media and catering companies, to strive for more favorable treatment.

The more powerful the parent company, the more welcome it will be, especially since the local area is somewhat lacking in marketing.

Not long after, Fengyuan General Manager Qian Xiaochang also made some progress in Changsha.

He made contact with several local food supply companies that had some strength.

Fengyuan's acquisition work was also moving ahead of Jiuxiang Catering's expansion!

However, Jiuxiang Catering couldn't speed things up either.

Not long after, Su Yang received a report from Yi Jiangang; the data regarding the establishment of a football club had been compiled.

Su Yang asked with some curiosity, "What are the results?"

"They're not bad; it should be possible to make a profit!"

Yi Jiangang handed the market research report to Su Yang.

Su Yang carefully examined the various data conclusions at the end of the report, his face betraying little expression.

Yi Jiangang sat properly in his chair, waiting for Su Yang to finish reading the report.

After a long while, Su Yang closed the report and nodded, "Alright, let's do it!"

"Understood, Boss!"

"Go ahead."

"Boss, there are other clients who also want the company to establish clubs!"

Upon hearing that Spark Fitness was considering establishing a football club, other sports enthusiasts also became interested.

They were worried about joining other sports clubs!

But they trusted Spark Fitness completely!

It was a large company with a good reputation, strong professionalism, excellent service, and sufficient operational capability...

Plus, there were many fellow fitness enthusiasts around them!

"What other types?"

"Basketball, mountaineering, cycling, tennis, golf, badminton, billiards, and so on!"

"Let's start with the football club first!"

"Alright!"

"You can conduct further research on the other types of projects!"

"Understood, Boss!"

Su Yang looked at the research report and did not question its conclusions.

The member clients and high-end clients of Spark Fitness were all high-quality sports and fitness enthusiasts!

And they were willing to pay!

That was very important!

When Yi Jiangang returned to the company, he sent a wechat message to Meng Xiaobing: "Mr. Meng, the boss has agreed!"

Meng Xiaobing replied instantly: "Thank you, Mr. Yi!"

Yi Jiangang laughed, "No need to thank me; the main thing is that there's a market for it!"

Meng Xiaobing immediately added Yi Jiangang to a Spark Fitness football interest group.

The group already had over a hundred members.

Upon learning that Spark Fitness had agreed to establish the club, the members were overjoyed!

They then began discussing the name of the football club.

Some wanted to call it Xinghuo Football Club, but that was immediately rejected by the other members.

Because the Football Association stipulates that a club's name cannot contain the name of a shareholder brand!

Subsequently, names like "Cold-Blooded Assassin," "Killer," "Baby Bus," "Blade," "Crimson Blood," "Blood Blade," "Peerless Heroes," and "Sunset Red"—names that were both bizarre and chuunibyou—were suggested by the members.

After suggesting them, they would @ Yi Jiangang, asking him to make the decision!

Yi Jiangang felt quite put on the spot!

He hoped that the members could come up with some decent names that he could suggest to his boss.

Meng Xiaobing, however, made a request, saying he wanted the club to be registered under the provincial Football Association.

When Yi Jiangang asked why, he said he wanted to wear yellow jerseys.

Yi Jiangang was stunned for a moment, then suddenly realized which team Meng Xiaobing was a fan of.

Truly a relic of the old days!

Yi Jiangang thought for a moment and said, "I'll mention it to the boss. If it doesn't affect operations, it doesn't matter where it's registered!"

The local Football Association was a bit quirky; the Rongcheng Football Association and the provincial Football Association were on the same level.

Meng Xiaobing smiled and said, "I can sponsor the club with an extra 100,000!"

"I'll tell the boss!"

Yi Jiangang felt a bit helpless; they were using money to tempt him again!

But it was truly effective!

"Sorry for the trouble!"

Yi Jiangang said, "But you still need to come up with a few decent names, or I'm afraid the boss will ask me about it!"

Meng Xiaobing smiled and said, "That's no problem. When I have free time, I've thought of many football team names. You can pick a few you like!"

"Send them over and let me take a look!"

Meng Xiaobing: "Also, I know a professional football coach who has played in the Chinese Super League!"

Yi Jiangang said helplessly, "Is it necessary to be that professional?"

"Hehe, I'm just making a recommendation!"