523: Chapter 523 Rapidly Increasing Brand Awareness! Marketing is Key!

After Longjiu Group held the press conference, they followed the usual practice of giving each attending reporter a generous red envelope.

Zhang Zhiyuan was in a good mood; he felt vindicated and proud, so the red envelopes were slightly thicker than usual.

When the reporters saw the thickness of the red envelopes, they decided to write some glowing reviews for Zhang Zhiyuan after they got back.

There was indeed no problem with Longjiu Group this time!

Even if there were a problem, after Chizhu Wine Industry won the grand gold medal, it seemed like it would soon be worth 300 million!

After the press conference ended, the gambling agreement between Longjiu Group and Jiuxiang Food was exposed. Many media outlets also reported in detail on the fact that the "chizhu classic dry red 2016" produced by Chizhu Winery, a subsidiary of Chizhu Wine Industry, had won the grand gold medal at the Brussels International Wine Competition!

This was definitely a huge honor in the wine world, and it was extremely rare domestically!

It proved that the wine produced by Chizhu Winery had received international quality certification!

Some media outlets were also speaking well of Longjiu Group, believing that the gambling agreement signed between Longjiu Group and Chizhu Wine Industry was very lenient.

After all, even if the gambling agreement of Chizhu Wine Industry failed, the most Longjiu Group would do was let Chizhu Wine Industry buy back its 40% stake with 120 million in funds, and pay the interest generated by the 120 million in funds over three years!

And that was only calculated at 5%!

This gambling agreement, in any field, was considered extremely lenient!

It was equivalent to Longjiu Group providing a loan to Chizhu Wine Industry for development.

Many companies wanted to get a 120 million loan from a bank, with an annual interest rate of 5%, and the bank wouldn't even approve it!

Longjiu Group was guaranteed to win and not lose on the gambling agreement, and in return, the top wine brand under Chizhu Wine Industry had won a top grand gold medal at a top international wine competition...

What did this prove?

It proved that Longjiu Group, led by Zhang Zhiyuan, had a good eye!

Many media outlets naturally also popularized the history, origin, evaluation standards, and authority of the Brussels International Wine Competition!

Su Yang could only say that the West's 'conspiracy' was truly formidable!

However, this was certainly not something he could shake right now.

As the news spread widely online, many netizens realized that there was no 'shady deal' behind Longjiu Group's acquisition of a 40% stake in Chizhu Wine Industry for 120 million; it was actually a gambling agreement!

And it seemed Longjiu Group had even stumbled upon a golden egg!

A netizen complained: "Damn, I thought there was some shady deal? Why didn't you say it was a gambling agreement sooner?"

"Exactly, it made me leave several comments online scolding Longjiu Group!"

"I scolded them too!"

"I also thought it was a scandal... Turns out it was this. Chizhu Winery seems really strong. Is this grand gold medal very valuable?"

"..."

Actually, they didn't know that at the beginning of signing the agreement, Su Yang had already asked Longjiu Group to keep the specific contents of the gambling agreement confidential.

"But Jiuxiang Food is really strong. I like eating their snacks. I didn't expect them to go into winemaking, and they're doing it so well!"

"Their snacks are unparalleled in taste, it's just that they don't really do discounts or promotions!"

"They have high labor costs!"

"I want to buy some but can't. Every time they restock, you animals sweep everything up!"

"But how much is a bottle of this chizhu classic dry red 2017? I want to buy a bottle to drink!"

"I checked, the price of this award-winning 2017 classic chizhu dry red is 2888 yuan per bottle... It's really damn expensive!"

"Can't afford it! Can't afford it!"

"One bottle is half my monthly salary. Does it have to be this expensive? Isn't it just a bottle of wine?"

"Sorry, this is my monthly salary. I really can't imagine it!"

"Priced so high? I don't know what domestic wine is acting so high and mighty for?"

"It's not considered high anymore. There are domestic wines priced at three thousand, four thousand, or six thousand yuan a bottle that don't have any decent honors, just because the companies behind them are foreign-funded... Top foreign wines cost tens of thousands. This wine from Chizhu Winery is on the same level as top foreign wine brands, so it's normal for it to be a bit expensive!"

"Good heavens... I sent the link for the 2017 classic chizhu dry red to the customer service at the Chizhu Wine Industry Taobao store. The staff asked me if I usually drink dry red wine. I said I hadn't, but I wanted to buy some to try. She told me that if I don't usually drink dry red wine, she doesn't recommend I buy it, because this dry red wine doesn't suit most domestic tastes... She suggested I buy the 99 yuan or 300 yuan bottles because the semi-dry ones are easier to drink and a bit sweeter!"

"Is Chizhu Winery not ripping off suckers? How weird!"

"I think their staff is quite honest. Dry red wine is indeed not easy to drink. It should be specially made for winning awards. My advice is to listen to the staff."

"Big boss, did you buy it then?"

"I bought it. I placed an order for a case of each of the 99, 300, 1888, and 2888 yuan ones... The villa renovation is just finished, and the wine cellar is empty, so it needs to be filled up a bit!"

"Big boss!"

"Tycoon!"

"Big boss, send me 50!"

"..."

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Before long, the news that Chizhu Winery had won the grand gold medal at the Brussels International Wine Competition and received international certification also hit the trending searches!

Thanks to Su Yang's meticulous preliminary groundwork, Chizhu Wine Industry not only hitched a ride on the fame and traffic of Jiuxiang Food and Longjiu Group but also used the 'insider scandal' to attract public attention.

Therefore, the news of Chizhu Wine Industry's award received maximum exposure, leaving the deepest possible impression on the public!

This series of promotional and marketing efforts didn't even take much effort from Spark Entertainment!

That same evening, Chizhu Wine Industry received prominent coverage from the provincial television station, along with support from a host of local media!

However, official media naturally had a different focus; they were more inclined towards poverty alleviation work for ethnic minorities, the driving role of Chizhu Winery's award on the local wine industry, and the achievements made!

It was mostly about political significance.

But Chizhu Wine Industry undoubtedly also made the officials proud and gained a high degree of exposure at the same time!

It is estimated that it will be able to receive various official certifications and honors by the end of the year...

Su Yang knew very well that marketing was extremely important for a company!

Especially for an up-and-comer like Chizhu Wine Industry that had to compete with imported and domestic wine companies!

No matter how good the quality of the goods produced was, if they couldn't be sold, then it was all for nothing, and they might as well wait to go bankrupt!

A true marketing master could take something that cost ten yuan to produce and sell it for a high price of thousands, making a fortune!

Of course, combining marketing with good quality was the real way to go!

Only knowing how to market was just a crooked path and could not last long.

Readers who have run companies should know that it is best to think clearly about how to sell goods before starting a company.

If you have your own connections, sales channels, and are sure you can sell the goods while ensuring your own profits... then that would be even better!

Did Su Yang have sales channels?

Of course he did!

Whether it was Spark Media, Jiuxiang Catering, or Longjiu Group, they could all help chizhu!

Selling some affordable wine at a hot pot restaurant wasn't that strange, right!

After Chizhu Wine Industry won the big award and hit the trending searches, Su Yang received news that many distributors had started actively taking stock.

Some distributors who were originally still wavering also took the initiative to call and make contact.

Su Yang was not surprised by this!

The greater the fame of Chizhu Wine Industry and the better the quality, the less difficult it would be for distributors to promote it!

These distributors were all money-grubbers; they naturally wanted to sell whatever was easy to make money from.

Of course, everyone does business to make money!

However, Su Yang still reminded Chizhu Wine Industry that if they wanted to sell that award-winning 2017 classic chizhu dry red, they must bundle it with Chizhu Wine Industry's other wine brands.

Taking advantage of the heat, they needed to get the chizhu brand out there, let more wine enthusiasts taste the wine produced by chizhu, and gather as many loyal customers as possible!