470: Chapter 470 Star Power PR's Ambitions to Make a Big Move! Hidden Behind the Scenes!
Chapter 470: Xingli PR Wants to Flex Its Muscles! Hiding Behind the Scenes!
“He wants to be an influencer?”
“Yes!” Gao Weifeng said over the phone. “He doesn't have a proper job. After graduating, he didn't go to work and just gathered a bunch of friends to shoot short videos.”
“Hmm.”
Gao Weifeng asked with some anticipation, “So you think he has talent too, Boss?”
“He indeed does.”
No matter what, he was still going to sign this Sun Yubin.
Gao Weifeng said happily, “That's wonderful!”
If it were just a regular influencer, he could have signed them himself since he had that authority.
But an influencer or self-media blogger approved by the boss was extremely rare.
Usually, anyone the boss approved of could bring high returns to the company.
Any employee who had been with the company for a while knew how sharp the boss's eye was!
He rarely misjudged anyone!
“His talent probably isn't in shooting short dramas. Train him to be a livestream salesperson instead,” Su Yang said after a moment of thought. “Sign him!”
“Alright, Boss!”
“Also, take good care of him and guide him well,” Su Yang reminded him. “I think highly of him. Don't let him ruin his career halfway. You know what I mean!”
“I understand, Boss!”
Gao Weifeng's tone turned serious.
He also knew the difference between a one-time feast and being fed for life.
Recently, a large number of top livestreamers had ruined their reputations, which served as a wake-up call to industry insiders like them.
Having recruited a talent, Su Yang was in a good mood.
After having a cup of tea, he began reviewing applicants from all over the country again.
A few days later, the newly established Xingli PR also got on track.
However, what Su Yang didn't expect was that the first thing these three did was ask him to make a public appearance.
“Use me as a brand spokesperson?”
Su Yang looked helplessly at Kang Xuyan, Ji Sheng, and Xie Ren, who had come together!
He thought about it; a PR company indeed could tailor promotion strategies for businesses.
In this regard, their business slightly overlapped with the Advertising Company!
“Yes!” Kang Xuyan nodded seriously. “I think you can become the company spokesperson, Boss, whether it's for Jiuxiang Catering or Spark Fitness!”
“How did you even come up with this idea?”
Su Yang didn't know whether to laugh or cry!
“Many famous big companies do this!” Kang Xuyan said. “Chen Ou, who spoke for his own brand back then, Taobao later on, and now Xiaomi's President Lei... they all did this!”
“Boss, we unanimously agree that it's a waste of resources for you not to step into the spotlight!” Ji Sheng's eyes gleamed as he stared at Su Yang. “Your image, temperament, experience, ability, plus how well you treat your employees... you are almost flawless!”
Su Yang looked at Xie Ren.
Xie Ren, who usually didn't talk much and had a low profile, nodded in agreement. “There's a lot of resentment online right now. Netizens would highly welcome a conscientious entrepreneur like you, Boss, just like Donglai Supermarket... If promoted properly, it could explode the company's fame in a short time, saving hundreds of millions in advertising expenses!”
Kang Xuyan: “From Jiuxiang Food and Spark Fitness to Jiuxiang Catering, the target audience of the larger companies under your name is mostly female. You have such a great image and temperament, Boss. If you step up, Jiuxiang Food might not even need to hire celebrity spokespeople!”
Hearing this, Su Yang knew that Kang Xuyan and the others had indeed done their homework.
At least, the matter of hiring celebrity spokespeople was something only the upper management of Jiuxiang Food knew about.
Seeing the eager looks of the three, Su Yang felt a bit helpless.
Because they were destined to be disappointed... Su Yang was not that flawless!
He had always intentionally kept a low profile, so how could he possibly step into the spotlight?
Su Yang sighed, “Do you think Spark Entertainment didn't think of what you just thought of?”
Kang Xuyan whispered, “Do you really not want to step into the spotlight, Boss?”
“Yeah,” Su Yang nodded. “I don't want to expose my private life to the public eye. I still want to live a free life!”
When Su Yang said this, the spirits of Kang Xuyan and the other two deflated at a visible rate.
This made Su Yang find it a bit amusing!
Ji Sheng whispered, “Boss, if handled properly, we might not just save hundreds of millions in advertising fees. It could be hundreds of millions, or even billions!”
Su Yang waved his hand. “I'm not short of money. Don't tempt me with that!”
Xie Ren said helplessly, “What a pity. This is a very good promotion method!”
“It's no pity!”
Su Yang glanced at Xie Ren and was surprised to find that this sinister schemer, who was skilled at smearing and attacking opponents, actually had the highest loyalty toward him among the three!
This indeed surprised him a bit, so he explained, “Life is life, and work is work. I don't want the public to put me under a magnifying glass... President Yu brought this up before, and I didn't agree. Don't mention it again.”
“Alright then!”
Kang Xuyan and the others knew they couldn't force the boss!
Xie Ren thought for a moment and suddenly asked, “Then do we need to protect your privacy, Boss?”
Su Yang nodded seriously. “Yes!”
Xie Ren's mind indeed worked very fast. This was indeed what Su Yang needed most.
It was also one of the reasons why he established the PR company and wanted to acquire a security company!
He preferred to hide behind the scenes!
Aside from his messy love life, which would continue to be messy in the future...
...it was also because he had his own secrets!
Being behind the scenes gave him a greater sense of security.
“Understood!” Xie Ren turned to look at Kang Xuyan. “Then should our goal shift to protecting the boss's privacy?”
Kang Xuyan looked at Su Yang, who nodded seriously. “I will provide you with the funding!”
Kang Xuyan asked softly, “We are responsible for clearing information about you from the internet, Boss?”
“Yes!”
“Then we might need to standardize the regulations of several of your companies, or use contracts to prevent employees from spreading negative content about the company, as well as photos and other private information about you, Boss?”
Su Yang thought about it and said, “If it's legally compliant!”
Kang Xuyan asked hesitantly, “Then, regarding the promotion of your companies, can we promote them as conscientious companies?”
The three of them had come together this time wanting to make a big splash!
But there was nothing they could do!
For people in PR like them, their status was somewhat awkward!
Whether it was an internal PR department or an independent PR firm.
A PR department or PR company had absolutely no sense of presence when nothing went wrong.
Many executives wondered what the funds allocated to the PR department or paid to the PR firm were actually used for, and if they had all gone into someone's pockets.
But when something went wrong, the corporate PR department or the PR firm would often be used as a scapegoat!
They wanted to take advantage of the company's recent establishment to deliver results that would satisfy the boss and showcase their capabilities!
After researching Su Yang's companies, they realized that Xingli PR had great potential!
Aside from the boss's excellent image and temperament, there was also the fact that the compensation he offered to employees generally reached top-tier industry standards. Moreover, they rarely worked overtime and were given paid leave!
Weren't these all “PR resources” that could win public goodwill?
At the same time, they felt that the big boss hadn't really utilized these resources, which made them both deeply regretful and full of ambition.
So, after discussing it for two days, they finally came together!
What they didn't expect was that their very first proposal was directly rejected by the boss.
Therefore, Kang Xuyan could only settle for the next best thing!
“First, help Jiuxiang Food, Jiuxiang Catering, and Spark Fitness build a good image,” Su Yang said after serious consideration. “Draw up a plan first, and then I'll have Spark Entertainment and the other companies cooperate with you.”
“Great!”
Kang Xuyan breathed a sigh of relief. He had finally found something to do that could yield prominent results!
Su Yang emphasized, “Also, try to keep me invisible as much as possible!”
“Alright, Boss!”
Kang Xuyan quickly lifted his spirits and readily agreed.
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