584: Chapter 584 Official Acquisition of Tiancheng Cola! Talent Poached!

When Jiuxiang Food acquired Tiancheng Cola, local media were already following and reporting on it.

[Writing up to here, I hope readers will remember our domain name; massive amounts of Taiwan novels are waiting for you.]

Even official media outlets were paying attention to Jiuxiang Food's acquisition of Tiancheng Cola.

With millions spent on online marketing every month, and having trended on hot searches, Jiuxiang Food had always been popular.

As a "national brand" and one of the eight major domestic beverage factories, Tiancheng Cola had a checkered fate, filled with the tragic air of domestic brands, and was frequently dragged out by some financial media bloggers for educational content!

Last time, the rumor about Tiancheng Cola going bankrupt even trended for a while.

Therefore, Su Yang planned to have Spark Entertainment push a little harder, utilizing the fame of Jiuxiang Food and Tiancheng Cola to launch a marketing campaign.

It would be best if it could hit the trending searches to attract netizens' attention.

This would be beneficial for both Jiuxiang Food and Tiancheng Cola.

Driven by Spark Entertainment, news first appeared in large quantities on forums and communities in Shancheng and neighboring provinces.

With the rise of short videos, although the activity levels of these local forums and communities had dropped significantly, they still possessed a certain level of popularity, and the average age of their users was somewhat higher.

Compared to those twenty-year-olds, Tiancheng Cola had a greater influence on them.

On the Spark Media side, they also began mobilizing self-media bloggers in the finance, bankruptcy, and knowledge sectors, asking them to talk about Tiancheng Cola and other domestic beverage brands.

For self-media bloggers signed with Spark Media, Spark Media would even spend money to help boost their traffic!

At this stage, many young netizens on various platforms liked to support domestic products, which gave many merchants an opportunity to exploit!

Su Yang felt that rather than letting others do the harvesting, he might as well do a round of harvesting himself.

At the very least, he had quite a bit of confidence in the taste of his own beverage brand.

As for the official media, Su Yang greeted the leaders in Shancheng.

After obtaining their support, the team from Xingli PR also began to become active, starting to target media in other regions.

Consequently, the popularity of Jiuxiang Food and Tiancheng Cola gradually began to rise again.

Many young netizens who heard the story of Tiancheng Cola were quite indignant. While feeling sympathetic toward Tiancheng Cola, they also learned about Jiuxiang Food's ongoing acquisition of the company.

Guided by Spark Entertainment and a host of other media outlets, everyone almost overwhelmingly supported Jiuxiang Food's acquisition of Tiancheng Cola.

Everyone believed that if Jiuxiang Food could acquire Tiancheng Cola, it might just revitalize the brand!

After all, the current Tiancheng Cola was still half-dead, suffering losses year after year, with no signs of a turnaround.

Changing to a major shareholder with strength in the food industry made things look more promising!

Consequently, the sales volume of Jiuxiang Food's online store began to rise again, and even the business of Tiancheng Cola improved a little...

Of course, this no longer affected the overall situation of the acquisition!

By November 2nd, when Su Yang met Han Kun, Han Kun couldn't help but sigh:

"Manager Su, the internet is now almost overwhelmingly in support of you acquiring our Tiancheng Cola!"

Su Yang smiled and shook his hand: "This is the will of the people!"

As for what specifically Spark Entertainment had done, he certainly wouldn't say!

"Sigh!"

Thinking about it, Han Kun still felt somewhat helpless.

Everyone was supporting Jiuxiang Food, and he had the feeling that he was being shunned by the people of the whole country!

The next day, the three professional managers recruited by Su Yang through a headhunting firm arrived.

These three were talents carefully selected by Su Yang from within the country; not only were they capable and experienced, but their character was also at a normal level!

That afternoon, Jiuxiang Food General Manager Tan Yanghong, along with Tiancheng Cola major shareholder Han Kun and the General Manager of Shancheng Textile Group, signed the acquisition agreement in front of numerous media outlets!

Jiuxiang Food purchased 55% of the shares of Tiancheng Cola held by Han Kun and 12% of the shares held by Shancheng Textile Group for a total price of 80.4 million.

Thus, Tiancheng Cola, one of the original eight major domestic beverage factories whose history could be traced back to the 1930s and which flourished in the 1980s, was officially controlled by Jiuxiang Food.

It could be considered a win-win situation!

As for the 13 million in debt of Tiancheng Cola, Su Yang didn't pay much attention to it; it would be strange if they didn't have any loans!

Accompanied by Han Kun, Su Yang and Tan Yanghong visited the Tiancheng Cola beverage company, including its history exhibition hall and workshops!

The current Tiancheng Cola beverage company had declined severely, with fewer than two hundred employees in total!

What they had that was truly most valuable was indeed the Tiancheng Cola brand and its recipe.

Regarding this, Su Yang was naturally well-prepared.

To a large extent, he was actually aiming for the brand!

This national brand was easy to promote, easy to tell stories about, and could save a considerable amount of marketing costs.

Moreover, Su Yang had, to some extent, been influenced by the temperament of his countrymen—he just liked things with a long history!

In another ten-plus years, he would dare to claim it was a century-old brand!

Su Yang had the General Manager assemble the more than one hundred employees of Tiancheng Cola.

Most of these employees were older, with the majority being in their forties or fifties.

Sitting in the large conference room, they gazed—with curiosity, doubt, or anticipation—at the young, handsome, and imposing boss sitting in the main seat!

This big boss looked even younger than their own children...

Over these past few days, they had all known the news that Jiuxiang Food wanted to acquire Tiancheng Cola.

They were all holding an optimistic attitude toward this.

Rongcheng and Shancheng were not far apart, and they all knew that the treatment Jiuxiang Food provided to its employees was very good!

Su Yang sat in the main seat, tapped the microphone, and then smiled:

"Let me say one thing first: the company currently has no plans to lay off ordinary workshop employees. Furthermore, I will increase everyone's salary by one thousand, as long as you earnestly follow the company's rules and regulations and perform well!"

All the workshop employees present laughed, their laughter filled with both relief and joy!

However, the management of Tiancheng Cola sitting next to Su Yang were not in such a good mood...

They had already received news that the big boss of Jiuxiang Food was not very satisfied with them.

He believed that they had not performed as effectively as they should have in their positions!

Those who were not Han Kun's confidants were already contacting other potential employers!

Some of them looked at Han Kun, who was sitting next to Su Yang, but Han Kun did not show any expression.

After the meeting ended, Su Yang summoned the management of Tiancheng Cola and introduced them to the three talents he had recruited!

Cai Zhenyu, thirty-seven years old, was the deputy director of the marketing department at Nongfu Group until recently, having been poached by Su Yang with an annual salary of one million.

Lan Songbai, forty-five years old, was still working in the production department of Wahaha Group at the beginning of the year and was very capable in production management!

He resigned from Wahaha Group about three months ago and was recently found by someone from a headhunting firm.

There was also Wei Ping, a thirty-nine-year-old female executive.

She was poached by Su Yang from Xialiang Group and was previously responsible for procurement operations.

These individuals had very strong comprehensive abilities and could be called versatile talents, with their relevant business skills all reaching a proficient level.

The one Su Yang was most optimistic about was Cai Zhenyu, whose management ability had reached a proficient level, and he also possessed level four marketing talent!