13: Chapter 13: Cutting Losses and Leaving! Su Yang Takes Over at a High Price!

Chapter 13: Cutting Losses and Exiting! Su Yang Takes Over at a Premium!

[You ask the headquarters staff why the hot pot restaurant opened by Yu Qingyun is being transferred. The headquarters staff tells you that the reason for the shop's closure is that there are serious conflicts between the five owners, and now the hot pot restaurant's business is also in the off-season, and they have no patience!]

[You pay a franchise fee of 100,000 yuan and learn that if you pay another 50,000 yuan, you can become the regional agent for the Rongcheng area. You can develop franchise stores yourself and collect franchise fees, so you pay another 50,000.]

Having mastered the experience of dozens of failed shops and having checked quite a bit of information online, Su Yang roughly knew what this Dalai Beef Hot Pot was all about.

It should just be a fast-franchise company!

A fast-franchise company is an abbreviation for a rapid investment promotion company.

It refers to those investment promotion companies that use franchising and reselling franchises as their main source of income and are extremely irresponsible to franchisees.

These companies will use various means to package and create a brand "hit product" in a short period of time, and obtain huge franchise fees and other benefits through large-scale rapid investment promotion.

But the later service support is poor or completely non-existent.

Many people who want to try catering entrepreneurship have fallen for fast-franchise companies!

They often inflate the entrepreneur's shop opening costs by two to three times.

The shop locations chosen to help entrepreneurs are often extremely unprofessional and quite perfunctory.

When the shop opening cost is high, the time to recover the cost is long.

If the shop location is not good, the business will be poor!

Unfortunately, the public does not recognize that fast-franchise company's "knockoff" brand.

In the end, fast-franchise companies often ignore franchise stores with poor business...

This is completely a kind of leek-harvesting behavior.

Is it easy to defend one's rights?

It depends on whether the fast-franchise company has gone bankrupt quickly!

Otherwise, why would it have the word "fast" in it?

Quickly build a brand, quickly recruit franchisees, and then quickly go bankrupt... and then build a new brand again!

[After accepting three days of training, you return to Rongcheng and offer a high salary to invite Guo Fang, the store manager of Shuxiang Beef Hot Pot restaurant who possesses master-level hot pot restaurant management skills, to serve as your store manager. After learning that you joined the Dalai Hot Pot chain, he clearly expresses his refusal and remains unmoved by the high salary you offered.]

[After opening, the headquarters indeed helps you with various online promotions and guides you on how to conduct promotional activities. Your customers obviously increase, but you find that the various materials provided by the headquarters are significantly 50% higher than the Rongcheng market. The hot pot soup base tastes okay, but the competitiveness in the Rongcheng market is still not strong... In the first month, the hot pot restaurant makes a profit of 60,000, and the shop rent of 50,000 needs to be paid.]

[In the second month, the hot pot restaurant business falls back, with a profit of 40,000, and the shop rent of 50,000 needs to be paid. The headquarters tells you that this is a normal phenomenon.]

[In the third month, the hot pot restaurant's business is the same as in the second month, with a profit of 40,000, and the shop rent of 50,000 needs to be paid. The headquarters tells you that this is because it is currently the off-season.]

[In the fourth month, the hot pot restaurant's off-season passes, the National Day business is good, with a profit of 70,000, and the shop rent of 50,000 needs to be paid. You decide to stop purchasing Dalai's materials to reduce costs.]

[In the fifth month, the profit is 70,000, and the shop rent of 50,000 needs to be paid. However, you always feel that you are working for the landlord's property, and just earning some hard-earned money.]

...

After finishing the simulation, Su Yang roughly understands why this hot pot restaurant can't keep going!

Not to mention the issue of high rent on this food street, this franchise store is a big trap.

Just the materials that are 50% higher than the market price are already fatal enough!

The gross profit margin of a hot pot restaurant is generally only 50% to 60%.

The material cost is 50% higher, so who exactly is it making money for?

Moreover, the support that the headquarters claimed for the franchise store was just talk.

They only helped with traffic attraction in the early stages.

Does this really have any technical content?

Even Jian Wei, who possesses skilled-level hot pot restaurant management ability, can do it!

Judging by the asking price of 800,000 for the transfer fee, the initial investment of the five owners of the hot pot restaurant shouldn't be too small.

Without a golden finger, Su Yang would definitely face huge risks if he took over this shop.

The monthly profit is only 20,000.

It would take forty months to recover the cost; that's not how catering business is done!

Su Yang looks around at the entire decoration of the hot pot restaurant. Given the black-hearted nature of that headquarters, they might have swindled those five owners out of quite a bit of money.

Those five owners must have realized by now that they were scammed, so it's not surprising that internal conflicts arose.

So, should he take over this shop?

Of course!

This hot pot restaurant is 300 square meters, the area is quite suitable, and there will definitely be many employees to hire.

The decoration is also quite in line with Su Yang's aesthetics; it shouldn't need major changes.

If he can take it over, it would definitely count as a good deal!

Renting this shop, Su Yang has a buff; wanting to make money would be very easy.

He simulated a few more times; the lowest he can push the price down to is 500,000!

If Su Yang hesitates, competitors will soon join...

One of the competitors is the owner of the skewer shop next door!

The owner of the skewer shop next door has very good business, and his ability must be quite good.

Based on their management ability, if calculated at an average monthly profit of 40,000, as long as they take over this shop, they can recover the cost in a year.

He stood up and walked to the front desk of the hot pot restaurant, saying to the receptionist: "Hello, is your hot pot restaurant for transfer?"

The beautiful receptionist was stunned for a moment, then nodded quickly: "Yes!"

"I want this shop, can you contact the owner?"

"Okay, please wait!"

The beautiful receptionist entered the kitchen, and soon a short, chubby middle-aged man with a sallow complexion walked out.

"Boss, this is the customer who wants to buy our shop!"

"Okay!"

Su Yang casually used an Inspection skill.

[Name]: Yu Qingyun

[Status]: Sub-healthy, insomnia, under immense pressure.

[Skills]: 1. Pastry Making (Master), 2. Breakfast Shop Management (Master), 3. Driving Skill (Master).

He roughly understood that this Yu Qingyun must have run a breakfast shop before.

Coming to open a hot pot restaurant this time counts as cross-industry.

Yu Qingyun smiled reluctantly: "Hello, young brother, you said you want to buy my shop?"

"Yes, I am very interested in running a hot pot restaurant!"

"800,000. As long as you give me 800,000, I will transfer the shop to you, including all the equipment!"

"Boss, my family runs hot pot restaurants. I am very clear that your decoration and equipment, all added up, are simply not worth 800,000!" Su Yang smiled very confidently, "Not to mention they are all second-hand now!"

Yu Qingyun smiled awkwardly: "Then what is your offer?"

"500,000!"

Yu Qingyun hesitated for a moment and said: "I'm not the only owner of the hot pot restaurant; I need to ask for their opinions!"

"Boss, these pieces of equipment of yours wouldn't even sell for 100,000 on the second-hand market. With the remaining 700,000, I could decorate two or three shops similar to yours. I am offering this conscientious price entirely because the shop location is good!"

"Sigh! I know!"

Su Yang pointed to Ma Ran's location: "I'll be eating hot pot right there. You should go ask the other owners for their opinions first!"

"Okay!"

Su Yang sat back in his seat, and Ma Ran asked curiously: "Boss, did you just go to talk business?"

"Yeah!" Su Yang picked up his chopsticks, "I think the location of this shop is good!"

"It is indeed quite good, just too expensive, and the taste is mediocre. If it weren't for your treat, I wouldn't come here even if I were beaten to death!"

"Haha! Then eat more!"

Not long after, Yu Qingyun came to Su Yang's table and sat down next to Su Yang.

He sighed heavily: "They all agreed!"

"Hmm!"

This boss is obviously in a bad mood!

"Did you open it in partnership with friends?"

"Yes!" Yu Qingyun nodded heavily, "Now we can't even be friends anymore; they are all blaming me!"

With internal conflicts and no improvement in business, he has been exhausted by it!

Su Yang picked up a slice of fatty beef: "About joining that Dalai Hot Pot?"

"Yes!"

Yu Qingyun looked at Su Yang, now even more certain that the other party is an insider!

"I used to run a breakfast shop, but I had to get up at three o'clock every day, which felt too hard. I heard from a friend that a good location opened up on this food street, and that opening a hot pot restaurant would definitely make money, so I came over!"

"How did you end up joining Dalai?"

"I had never run a hot pot restaurant, so I didn't feel secure!" Yu Qingyun said helplessly, "I originally wanted to join a local hot pot chain, but I saw Dalai on Douyin..."

"How much was the franchise fee?"

"150,000!"

It is estimated that he also became a regional agent.

"Did they only charge you 150,000?"

Yu Qingyun sighed: "They were responsible for the decoration and equipment!"

"How much did it cost?"

"700,000, I guess!"

The decoration of this hot pot restaurant is only worth 200,000!

The hot pot restaurant's equipment cannot exceed 200,000 either.

Added up, that so-called Dalai earned at least 450,000 from Yu Qingyun and the five of them?

If you add the high-priced materials that the Dalai headquarters sold to Yu Qingyun... doing franchising is really profitable!

"How much did you lose?"

"If we transfer it, we won't lose much; after all, our shop is still able to make a profit!" Yu Qingyun sighed, "I'm not cut out to run a hot pot restaurant; I'd better go back and run a breakfast shop!"

Su Yang comforted him: "Indeed, a breakfast shop is a bit hard, but you are professional in this aspect, and it is also more stable."

Profit?

This hot pot restaurant can indeed make a profit, but the profit is definitely not much.

It might take more than three years to recover the cost, which is still very dangerous for a catering shop.

In two or three years, a lot will change.

Maybe there won't be anyone on this street, or maybe the property will raise the rent...

It is estimated that because of the Dalai franchise matter, Yu Qingyun's other four partners have already lost trust in him.

The fact that they agreed so quickly clearly shows that they don't want to keep struggling.

If Su Yang takes over for 500,000, they might only lose about 300,000.

Considering that the hot pot restaurant has five partners, plus the small profit of the hot pot restaurant, each of them won't lose much; just consider it buying a lesson!

The main thing is that their hot pot restaurant has a decent area and a good location; otherwise, Su Yang wouldn't have taken over at a high price.