229: Chapter 229 A company of one hundred people, with three hundred people doing field sales! Meijia needs to recruit fresh blood from college students!
Chapter 229: A Company of One Hundred, Three Hundred Ground Promoters! Meijia Wants to Recruit Fresh Blood from University Students!
"Alright, Boss!"
[Remember this site's domain name. Your first choice for reading Taiwan novels is Super Geli.]
"Also, if there's an opportunity, let's get Spark Media onto the trending searches, shall we?"
"A trending search about being poached?"
Yu Siying said, stuck between laughter and tears.
"Mhm!" Su Yang nodded. "Spark Media still needs some fame... this is also a pretty good gimmick!"
"For example, 'A certain ethical MCN Company established for half a year is being targeted by countless MCN agencies!'"
"Or, 'All influencers signed by a certain MCN Company in three months have been poached!'"
"Watch for the right timing, then have our signed influencers say a few fair words... generate some heat!"
"..."
Yu Siying smiled and said, "I'll have the company prepare for it!"
"Good!"
Several of Su Yang's companies, like Jiuxiang Food and Spark Media, were quite suitable for becoming famous.
The more fame, the better!
Once Jiuxiang Food's popularity increased, sales would definitely see a boost as well.
Spark Media could also be seen by more advertisers, making it easier to sign people!
Jiuxiang Catering and Spark Fitness indeed needed to be famous too.
However, due to their scale, the cost-effectiveness of them becoming famous was clearly not high!
Trending searches can certainly be bought, but cooperating with platforms not only costs a lot of money but also comes with obvious 'Advertisement' labels.
On Spark Media's side, they could use 'water armies' to increase search volume, views, and shares, and they could also promote by planning topics and choosing suitable methods.
Even if Spark Media's current strength isn't enough, they can still join forces with other MCN agencies.
As long as money is given, those MCN agencies would definitely be willing to cooperate!
If there's a very good topic, then the promotion fees can also be significantly reduced!
Recently, topics like 'Ethical Boss' and 'Ethical Company' have been quite attractive to ordinary people.
After hanging up the phone with Yu Siying, Su Yang went to check on the training classes Meijia prepared for the nannies.
Even though it was the weekend, if he, the boss, wanted to, he could still find work to do!
The training classes Meijia prepared for their signed nannies were naturally free.
The teachers were also professionals, and even the travel expenses for the nannies to attend the training could be reimbursed!
It was countless times better than those paid training classes on the market!
Su Yang truly didn't care about the small amount of money made from training classes!
Many relatively basic skills actually don't require spending money on training classes.
A lot of information can be found online, and Bilibili also has video courses.
Also, the official authorities would organize free skill training classes!
Yet, some people just like to spend money, feeling that paying for a class gives them peace of mind!
Of course, some people were also tricked by intermediary agencies, saying that they would definitely find a job after training...
Su Yang stood outside the classroom and scanned the room, getting a bit of the feeling of being a school leader!
These live-in nannies were generally older, and some couldn't really absorb the lessons.
Some were dozing off, others were secretly playing on their phones.
But there were also those who listened to the lecture quite seriously.
The teachers giving the training seemed somewhat used to it; as long as the classroom environment wasn't affected, they wouldn't say anything.
Su Yang didn't care whether these nannies were serious or not; he didn't have high hopes for them anyway.
Many live-in nannies in their forties or fifties were already set in their ways; it was hard to change them!
If the company increased constraints on them, they might just run towards 'freedom'!
However, for those signed nannies without long-term stable jobs that Meijia would recruit in the future, they would likely undergo strict training and face increased constraints.
The domestic service business was still leaning towards the mid-to-high end.
Nannies with excellent qualities and professional proficiency could better establish a foothold in the market and help Meijia build its brand image!
It also made it easier for the company to package them, making it convenient for Su Yang to harvest the 'gold coins' of those mid-to-high-end clients.
If there could be a brand premium, that would be even better!
Although the overall consumer market was somewhat sluggish now, rich people were still very rich!
Not all the live-in nannies who were supposed to attend the training class had arrived; some might have had temporary matters and asked for leave!
But that didn't matter; Su Yang would ensure that every signed nanny could attend the training classes.
These courses were definitely mandatory.
Even if they didn't listen seriously, they had to sit properly in the classroom and receive the baptism of 'knowledge'!
That evening, Su Yang received an invitation from the Raiden Shogun.
By August, the thirteen hotpot restaurants of Jiuxiang Catering in Shancheng were almost all open.
Su Yang also had to consider heading to Shancheng to meet with the employees of those Jiuxiang Hotpot Restaurants!
As for the funds in the Jiuxiang Hotpot accounts, there wasn't much left after paying salaries.
It was estimated that this month's profits would also be sunk into it, as there were still renovation costs that hadn't been settled!
After contacting Guo Fang and having him arrange the itinerary, Su Yang decided to make a trip to Shancheng before August 7th.
On Monday, Su Yang came to Meijia and looked at the current personnel distribution of the company.
Nannies and cleaning staff accounted for more than half of the company's formal employees.
The number of employees responsible for operations and promotion was still relatively small.
This made Su Yang slightly dissatisfied!
His golden finger system was actually very suitable for offline promotion, which is ground promotion.
Ground promotion itself doesn't consume much promotional capital, but the salary burden is quite large!
But was the salary burden still an issue for Su Yang?
In Su Yang's view, among his several companies, Meijia was very suitable for ground promotion.
It was best to target some high-end residential areas and villa districts!
Or similar places like private kindergartens, private schools, or places where rich people gathered.
Actually, Su Yang's other companies also did ground promotion.
However, the number of employees doing ground promotion was small, the continuity wasn't strong, and many were not full-time.
Like Spark Fitness, which also occasionally did ground promotion, it was all done by fitness coaches and ordinary employees.
Hongyu had also done ground promotion, but Su Yang had never participated!
There were also companies that outsourced ground promotion, generally finding people to hand out flyers... students were really cheap and easy to use!
Furthermore, he could completely maintain a ground promotion team or directly establish a ground promotion company!
Just like Spark Media, it could also assist other companies!
After all, his several companies could also use a ground promotion team!
They could go to restaurants in Rongcheng to do ground promotion for Fengyuan.
They could go deep into various private convenience stores, supermarkets, or small shops in county towns and rural areas to do ground promotion for Jiuxiang Food!
When Su Yang had other companies, it was highly likely they could be used as well; he wouldn't let them sit idle!
After hearing Su Yang's suggestion, Tu Zhiqiang asked, "Boss, how many people do you plan to recruit specifically for ground promotion?"
He had no objection to Su Yang hiring people for ground promotion.
Domestic services were indeed suitable for door-to-door ground promotion; it was just quite labor-intensive!
After thinking for a moment, Su Yang said a somewhat conservative number: "Let's start with three hundred people in the early stage, what do you think?"
"Uh..."
Tu Zhiqiang was stunned.
Good heavens!
A company of one hundred people wants to recruit three hundred people for ground promotion!
Does it have to be so exaggerated?
"Don't worry about the money!" Su Yang said with a smile. "Money isn't an issue, spend it freely... It's best to recruit a group of professional and experienced ground promotion teams; I might establish a ground promotion company in the future!"
"Establish a ground promotion company?"
Tu Zhiqiang instantly understood the boss's intention.
However, he had to admit that the feeling of following a big financial backer was just too good!
"Also, besides signing live-in nannies with stable jobs, we also need to recruit some newcomers for training recently. If possible, I want to recruit as many university students as possible who are willing to work in domestic services!"
"Sure thing, Boss!"
Tu Zhiqiang didn't feel that this matter was difficult to handle.
Speaking of the domestic service industry, it was indeed somewhat looked down upon.
But nowadays, university students aren't exactly high-end either!
The undergraduate rate among food delivery drivers seems to have reached 30% already.
And some universities have also set up domestic service majors.
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