450: Chapter 450: Xingli Public Relations Company Established! Brand Image Building!

After taking care of An Xinlei and enjoying some time with Chen Tao, Su Yang quickly returned to work mode.

Jufan Holdings and its many subsidiaries had begun recruiting for some time.

Resumes from all over the country started being sent to the companies' email addresses.

Then, after being categorized by the HR staff of each company, they were forwarded to Su Yang's inbox!

Consequently, Su Yang's work became a little more fulfilling!

As for Meixing Model Agency, Su Yang didn't plan on large-scale recruitment for the time being.

Meixing Model Agency had over a hundred employees, and reaching over a thousand would be very difficult!

It was better to recruit more promising models and focus on developing the business first.

After acquiring Meixing, the Mergers and Acquisitions Department freed up manpower and began to accelerate the acquisition of Changsha Foodstuffs in Changsha, Xiang Province. Su Yang estimated that it would definitely be done this month.

As for Shenying Security, the Mergers and Acquisitions Department was also actively engaging with the security company's boss, Hu Zhiyun.

This security company wasn't easy to take down, but Su Yang wasn't short on money now!

Meanwhile, Shenmiao Pet Hospital was also actively recruiting a director!

On the 14th, Su Yang began interviewing the PR talent that several headhunting firms had helped him search for.

Su Yang had always placed great importance on corporate PR talent!

However, there weren't many professional, experienced, and reliable PR talents in the country.

Many excellent PR talents were either in major domestic companies and hard to poach!

Or they were hidden quite deeply, and even headhunting firms had to spend a lot of effort to find them!

After two days of interviews, Su Yang finally selected three relatively reliable PR talents.

At the very least, among the dozen or so PR managers he had interviewed, these three had the most outstanding abilities!

Kang Xuyan had previously served as the deputy head of the PR department at an internet company.

He was familiar with various internet platforms and specialized in brand shaping and crisis PR!

Ji Sheng had previously worked as an editor and editor-in-chief at a southern media outlet before resigning to enter the PR industry!

He was quite familiar with major official media outlets in various countries and also had experience in corporate and brand image shaping.

Finally, there was Xie Ren, who also had rich PR experience and had served in management.

However, this person was quite devious, and his resume wasn't very glorious.

This was someone the headhunting firm had managed to find with great difficulty...

Su Yang had only decided to hire him after careful consideration!

He was quite skilled at attacking, smearing, and suppressing competitors!

Su Yang gave Kang Xuyan an annual salary of 800,000, as well as 5% in equity.

As before, it only came with dividend rights, and the equity would be reclaimed after leaving the company!

The others, Ji Sheng and Xie Ren, received an annual salary of 700,000 and also got 3% in equity.

They didn't have any particular thoughts about the shares; as long as the salary Su Yang offered was high, they were satisfied!

Subsequently, Su Yang also talked to several other PR talents found by the headhunting firms who had failed the interviews for general manager and deputy general manager positions but were still quite capable. In the end, he kept most of them.

These people had ability; two of them had PR skills no worse than Kang Xuyan and the other two.

Some combinations wouldn't work well in the company, leading to inefficient operations!

Some only had PR skills but lacked management skills!

Thus, the entire PR company came to possess seven elite professionals with outstanding abilities!

However, at this time, although the office location for the PR company had been renovated, the paperwork hadn't been completed yet, though it shouldn't take more than a few days.

Su Yang asked these seven PR talents to recommend employees to him, and previous subordinates were also fine.

As for salary and benefits, that was easy to discuss; Su Yang could afford it!

As for interviews, that didn't need to be too complicated; they could just submit their resumes.

Anyway, with Su Yang's current Reconnaissance ability, video interviews were no longer needed.

Kang Xuyan and the others also indicated that they would look for some PR talents they knew and ask if they were willing to come to work in Rongcheng!

They were quite satisfied with Su Yang, not just because the salary Su Yang offered was high enough.

It was also because Su Yang's Jufan Holdings had strong capabilities and could support PR operations!

If it were an ordinary small company, they wouldn't dare to come even if offered a high salary.

Not long after, resumes were successively sent to Jufan Holdings.

Su Yang briefly reviewed them and accepted seventeen talented individuals with good abilities.

After talking to these seventeen PR talents, fourteen employees came to work in Rongcheng.

Su Yang didn't feel it was a pity about the three who didn't come; they weren't exactly top-tier anyway!

Two days later, Su Yang's Xingli PR was officially established.

Su Yang had prepared several names for the PR company, but many had already been registered!

This time he didn't use Spark, mainly to stay a bit low-key.

On the day the company was officially established, Su Yang added finance and administrative personnel to Xingli PR, letting the total number of employees in the company exceed ten first.

"Ding~ You own a PR company, and you have your first employee. You have obtained the achievement reward: 1 Charm Point, and the PR company under your name can obtain a permanent buff."

"1. Crisis PR handling ability increased, 2. Brand image shaping and maintenance ability increased, 3. Ability to smear and suppress competitors increased, 4. Communication skills increased, 5. Personal PR ability increased..."

"Ding~ Detected that Xingli PR is a subsidiary of Spark Media. Do you choose to share the buff bonuses of Spark Media?"

Su Yang did not hesitate and directly chose not to share.

If Spark Media still had some business connections with Meixing and Mingxuan, Xingli PR had even less to do with Spark Media!

Su Yang scanned through the special buffs of the PR company.

After a moment of hesitation, he still chose to increase brand image shaping and maintenance ability.

This ability should be what he needed most!

"Ding~ Your Xingli PR has obtained Brand Image Shaping and Maintenance Ability +15%!"

"Ding~ Detected that the number of full-time employees at Xingli PR has exceeded ten. You have obtained the achievement reward: 2 Charm Points, and your Xingli PR has obtained a new permanent special buff!"

This time, looking at the remaining buffs, Su Yang chose to increase communication skills!

"Ding~ Your Xingli PR Brand Image Shaping and Maintenance Ability +30%, Communication Skills +15%!"

Su Yang had a reason for choosing communication skills!

Crisis PR, in fact, was not particularly important to him.

Because he possessed the Business Deduction ability, if it were a PR crisis event with serious consequences, he could predict it in advance!

Once a crisis PR event occurs, what tests a PR department the most is reaction time!

In crisis PR, there is the so-called golden 24 hours, or the golden 12 hours theory.

This means that when facing sudden negative news, a company or enterprise must react quickly.

Strive to release an official statement within the "golden 24/12 hours" to express their stance and clarify the facts.

Silence will only let rumors and speculation run wild, exacerbating the situation.

Many companies, enterprises, or organizations often cannot react in time when encountering such problems!

But Su Yang could fully prepare a year in advance!

Even the most foolish person could formulate various response plans in such a long time.

Or Su Yang could directly avoid the occurrence of such serious events...

As for smearing and suppressing competitors, Su Yang wasn't particularly interested.

He didn't like conspiracies!

His company had special buffs; using open and above-board strategies was enough!

He might use those methods, but he would definitely not use them often!

Therefore, attacking and smearing competitors didn't seem very cost-effective.

As for communication skills, this was very important for a PR company.

The scope of application was also very wide; whether it was public relations with media, public relations with individuals, or communicating and conversing with the public, shaping corporate brands, and maintaining corporate image, it could all be used!