177: Chapter 177 Collaborative Training of Legal Education Bloggers! Giant Sail Holdings Established!

Chapter 177: Collaborating to Cultivate Legal Outreach Influencers! Jufan Holdings Established!

Ever since he found out that Su Yang also owned an MCN Company, Liu Fengshan had been quite interested.

He even looked up information on Spark Media and found that the company was developing quite well.

Among the MCN companies in Rongcheng, it was already somewhat famous!

“It's still very difficult for lawyers to run short video accounts!” Su Yang couldn't help but say. “Legal outreach inherently has professional barriers. You need professional lawyers, and you have to make the legal cases exciting and eye-catching enough. The difficulty is very high.”

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“It is!”

Liu Fengshan nodded as well.

He had also followed several internet influencers who made legal outreach videos.

In the country, the only one who could take a legal outreach short video account to the peak was probably Teacher Zhang San.

But after Teacher Zhang San?

They were very rare!

Su Yang thought for a moment and asked, “Do you really want to do this?”

“Of course I do!” Liu Fengshan nodded. “Our law firm needs publicity. Boss, you want me to expand the scale of the firm, but if the firm doesn't have enough popularity or a sufficient source of cases, what's the use even if I recruit more people?”

“It hasn't been easy for our firm to develop to this point. Being somewhat famous in Rongcheng is not just due to four years of accumulation, but also the combined network of Xu Hongyu, Zhou Jianjun, Guo Shuda, myself, and the other lawyers from the first half of our lives!”

“But relying on individual accumulation is too slow!” Liu Fengshan said helplessly. “To make the firm's business pick up in a short time, we need to invest more in publicity. Only when the firm's popularity increases will more people come to consult on legal issues and seek out the firm.”

Liu Fengshan's loyalty to Su Yang was quite high.

Aside from Su Yang acquiring his shares at a premium, giving him a raise, and giving him dividends...

It was also because of Su Yang's own financial strength!

Without an injection of external capital, it would be far too difficult for Hongyu Law Firm to develop!

Liu Fengshan still had some grand ambitions; he wasn't at an age where he wanted to retire just yet.

Su Yang nodded, knowing that what Liu Fengshan said was the actual situation.

Besides needing excellent lawyers, what a law firm needed most was popularity!

With high popularity, business would improve, and with more money earned, it would be easier to attract talent.

More talent meant the firm would have greater strength.

Greater strength would bring higher popularity, more cases, and more income... only then could a virtuous cycle be formed!

Furthermore, besides having talent, excellent lawyers also needed to be fed a large number of cases.

After all, law is a profession that requires practice!

Some young lawyers lacked experience; when they got to court, they were incoherent and disorganized... this was a lack of practice and experience!

He thought for a moment and said, “I'll have Spark Media find a few excellent professional planners to help you design a few proposals for reference first!”

“Alright, Boss!”

“In addition, I will also invest three million yuan into the law firm!” Thinking that the firm didn't have much liquid capital, Su Yang added, “This money can be used for publicity, and also to improve the working environment for the firm's employees!”

A law firm wasn't very afraid of excessive publicity.

For something like Spark Fitness, if it became famous nationwide but couldn't open branches outside of Rongcheng, that would be a waste of funds.

But lawyers were different; lawyers could take clients from all over the country!

There were no geographical restrictions!

Of course, going out of town for a lawsuit still required considering the expenses.

Some lawyers would travel out of town for a case, win it, and then realize they actually lost money!

It was quite awkward!

“Thank you, Boss!”

Liu Fengshan was a bit excited.

He didn't expect Su Yang to invest three million yuan all at once!

He truly was a wealthy man!

“Also, give me a copy of the profiles of the young lawyers in the firm!”

“Will do!”

Not long after, Su Yang left with the profiles of the young lawyers from Hongyu Law Firm.

When he told Yu Siying about the challenges Hongyu Law Firm was facing, she immediately took it to heart.

She knew the Boss was bringing in business!

Currently, Jiuxiang Food was one of Spark Media's main financial backers!

Even though Jiuxiang Food was also the Boss's company, as the person in charge of Spark Media, she naturally wanted the profits to look good!

Even if the money being earned was also the Boss's!

A few days later, Yu Siying brought several planning proposals to Hongyu Law Firm to meet with Liu Fengshan.

Su Yang followed along to look at the short video proposals from Spark Media.

There were four proposals in total; it seemed Spark Media was quite serious about this collaboration.

The first proposal mimicked Teacher Zhang San, finding a humorous veteran lawyer to specialize in bizarre cases!

The second proposal also showed signs of imitation, finding a beautiful female lawyer to be the host, using beauty to attract attention.

The third proposal was to provide legal consultations for netizens through live streams.

If they wanted to create a show effect, they could hire shills to connect with the legal host.

Using all sorts of bizarre, shocking, and inconceivable inquiries... to achieve an eye-catching effect!

The fourth proposal was to film short legal dramas...

After Liu Fengshan finished reading the four proposals, he thought for a moment and asked Yu Siying:

“President Yu, which one do you recommend more?”

With the big boss Su Yang present and everyone being sister companies, Yu Siying didn't hesitate, nor did she hold anything back: “I think live stream connections for legal consultations for netizens is the best way!”

Liu Fengshan became interested: “Why?”

Yu Siying explained:

“There are many influencers doing bizarre cases online; even non-lawyers can do it. People prefer the storytelling aspect, and it's easier to attract attention!”

“If you use a beautiful female lawyer as the host, it might cause your professionalism to be questioned. After all, you need potential clients to believe in your expertise!”

“Finally, filming legal short dramas requires a lot of investment and isn't guaranteed to go viral!”

“Live stream connections for free legal consultations not only demonstrate a lawyer's professionalism, but we can also write some scripts based on actual life cases to enhance the show's effect. It's also more convenient for Spark Media to promote using matrix accounts... it's more operational!”

“Moreover, these legal consultation connections can satisfy the average person's curiosity, voyeurism, and so on!”

Liu Fengshan's eyes gradually lit up.

Clearly, Yu Siying's plan had indeed attracted him!

Liu Fengshan nodded: “This is indeed quite good!”

Yu Siying thought for a moment and said, “However, Director Liu, this plan has high requirements for the lawyer!”

Liu Fengshan: “What requirements are needed?”

Yu Siying said with a smile, “At the very least, they should have a good image, great temperament, be mature and stable, have high EQ, speak organizedly, and preferably be a bit humorous. They should fit the public's perception of a lawyer and ideally have a certain level of recognizability!”

Hearing Yu Siying's requirements, Liu Fengshan couldn't help but start to feel a headache!

These requirements were already quite high!

Su Yang said from the side, “Director Liu, you'll need to screen for this!”

Liu Fengshan took a deep breath and said, “Alright Boss, I understand!”

Yu Siying suggested, “Director Liu, you can first look for the type of lawyer who easily gains people's favor at a glance. It's even better if they have high EQ and quick reactions!”

Legal outreach influencers still had professional barriers; it was best to be a professional lawyer.

This would make it easier to be convincing!

But not everyone could pass the bar exam.

This kind of talent still needed to be found by Liu Fengshan.

Liu Fengshan nodded: “I understand!”

Su Yang said from the side, “If there really is someone like that, just poach them directly. We can afford it!”

If it was a much-needed talent, Su Yang didn't mind using a high salary to poach them!

“Alright, Boss!”

Once Hongyu Law Firm and Spark Media finalized their cooperation, Hongyu Law Firm began sending out company lawyers to start promoting within Su Yang's five companies.

The general managers of the five companies were also quite cooperative; if conditions allowed, they would directly gather employees for a meeting to introduce the lawyers to everyone!

The young lawyers of Hongyu Law Firm weren't picky at all.

They didn't even pass over the ordinary workers at Jiuxiang Food.

Business cards were handed out like toilet paper!

Because the young lawyers also knew that company executives might not look twice at them.

When hiring someone for a lawsuit, executives would certainly prefer more experienced lawyers, and they could afford the price!

The best opportunities for these young lawyers were the civil disputes of these ordinary employees!

Many lawyers built their careers step by step like this.

Except for second-generation lawyers!

However, Hongyu Law Firm would also give the employees of Su Yang's various companies certain discounts.

For example, half off the first legal consultation fee and so on!

The publicity effect within Su Yang's companies was actually there.

Before long, several young lawyers picked up some cases!

For instance, someone was going through a divorce and fighting over property and custody.

Lawyer fees for such cases weren't high, only about two or three thousand!

Don't think that hiring a lawyer is truly expensive.

Even in Magic City, some lawyers would take on a divorce case for two or three thousand yuan.

And this was Rongcheng!

For example, an employee was renting a house, and the landlord had promised to install an air conditioner.

But two months had passed, and the air conditioner still hadn't been installed.

When asked, the landlord would just be unreasonable.

The employee wanted to refund the rent and deposit, but the landlord acted quite aggressive and refused to refund a cent!

Su Yang's employee was originally going to just endure it.

As it turned out... hey~ a lawyer came right to the door!

There were also those scammed by agencies, friends who borrowed money and didn't pay it back...

After Su Yang learned about some of his employees being scammed, he felt a bit displeased.

My employees, whom I haven't even bullied much... ended up being bullied by others!

Su Yang naturally encouraged them to use the weapon of the law to protect their rights!

Taking time off was easy to arrange!

While Hongyu Law Firm was promoting and Liu Fengshan was searching throughout Rongcheng for suitable lawyers, Su Yang's holding company also passed approval and was formally established.

Jufan Holdings, with a registered capital of one hundred million.

It owned six subsidiaries: Spark Fitness, Jiuxiang Catering, Spark Media, Jiuxiang Food, Fengyuan Ingredients, and Hongyu Law Firm!

Su Yang served as the Chairman and General Manager of Jufan Holdings.

Now, calling him Chairman, President, Boss, or President Su was all perfectly fine!

The general managers and directors of the various companies were doing well, and having a superior suddenly appear over them didn't feel like much of a problem; after all, the superior was their own Boss!

Su Yang also set the office location in Hyatt Plaza for easier management.

As for why it was called Jufan Holdings, it could only be said that Su Yang was born too late; all the good names had been taken by dogs.

Originally, he wanted something like Yangfan Holdings!

But Jufan was also good; he liked things big!

After all, big is beautiful... more is better... it suited his aesthetic!

After Jufan Holdings was established, the happiest person was probably Jiang Yuzhen.

Previously, her position was under Jiuxiang Catering as the Chairman's Secretary, yet she had to handle affairs for the other five companies.

Now she had not only become the President's Secretary (she liked this title).

Su Yang also gave her a two thousand yuan monthly raise, making her incredibly happy!