626: Chapter 626 Yoga Pants Selling Like Hotcakes! Following the Trend and Being Followed! Pay Attention to Brands!

After playing around for a bit, Su Yang turned his attention to other work.

He was not in a rush; he could wait for Zhang Yunzhong to see if he could come up with a concrete team-building plan.

It might be more convenient to perform a Business Deduction once he had Zhang Yunzhong's plan in hand.

As for the 100 million yuan budget for the promotion to the league, that was definitely more than enough.

The era of gold-fueled football is over!

Su Yang paid a little attention to the football world and discovered that the acquisition of Xianglong had also been reported.

Perhaps because of the slogan Xie Yuxiang used—specifically the last part about defeating Baniu—many fans from Sichuan Province left comments saying they would support Baniu.

They said that as long as Xianglong could defeat Baniu on the pitch, Xianglong would be their second favorite team!

This made Su Yang feel somewhat amused!

When Jufan Holdings invested in football, it didn't have much of an impact in Rongcheng.

Many people thought Su Yang just saw that the Rongcheng team was very popular in Rongcheng and wanted to buy a football team in Xiang Province to play around with.

The Rongcheng authorities didn't say anything either; they knew that sustaining a Chinese Super League team was actually very difficult!

The few locals who knew about Jufan Holdings were even less likely to say anything; they already had a Chinese Super League team to support anyway.

On the contrary, Spark Fitness benefited from this acquisition of Xianglong Football Club, with the number of gym memberships increasing in various places.

Many customers believed that since Spark Fitness was backed by a powerful parent company that even invested in football, it certainly wouldn't be short of money.

With a parent company to vouch for it, there was no need to worry about Spark Fitness taking the money and running!

This was much more reliable than an ordinary gym!

The various Spark Fitness gyms also used this event for promotion, desperately "coaxing" customers to sign up for memberships and buy training packages!

Time passed slowly, the weather grew colder, and before they knew it, the Lunar New Year was approaching!

At this time, Li Heyang, the General Manager of Sihua Clothing, came to Su Yang's office again to bring him good news!

Last time, Su Yang helped Sihua Clothing adjust its strategic development direction.

They focused on yoga pants and prioritized online marketing and promotion!

With the help and coordination of Spark Entertainment, plus the 20 million yuan provided by Su Yang.

Even before the promotional budget was spent, the results were already surprisingly good!

On many short video platforms, especially Xiaohongshu and Douyin, many beautiful and fit self-media influencers started wearing yoga pants, frantically promoting products for Sihua Clothing!

Some wore yoga pants to the gym to exercise, some wore them to practice yoga, and others wore them for shopping or hiking...

Some even wore yoga pants directly to work!

I have to say, seeing beautiful ladies running around in yoga pants is indeed quite eye-catching!

Even when Su Yang watched videos of these young ladies, he felt a bit shy to stare directly.

After all, he was a normal man. If a beautiful woman with a good figure wore yoga pants in front of him, his eyes would inevitably glance at her legs, and he wouldn't be able to help but check out her physique!

But they were just that captivating!

Following this came a continuous stream of online orders!

Li Heyang told Su Yang that Sihua Clothing's yoga pants had been selling like crazy lately.

The employees were working overtime every day, working day and night, just to meet the customers' demands!

Sihua was still doing OEM business for another sports brand, and they couldn't refuse since the contract was signed.

However, he hoped to continue recruiting!

Hearing that his own clothing factory's yoga pants were selling like hotcakes, Su Yang was naturally very happy, but after a moment of contemplation, he said: "Recruiting is fine, but it's best to hire skilled workers. We don't have time to wait!"

"Skilled workers?"

Li Heyang looked at Su Yang in confusion.

Su Yang said in a low voice: "You can get some people from other clothing factories!"

"Oh!"

"When you can make money, you should try to earn as much as possible!" Su Yang thought for a moment and said, "Also, increase the piece rate for the employees. Let them work hard; while accelerating production, you must also ensure the quality of the yoga pants!"

"Alright!"

He felt that the boss was a bit too kind!

The yoga pants had only just started selling well, and he was already thinking about raising the piece rate for the employees!

They hadn't even earned back the promotional expenses yet!

But since this was the boss's order, he couldn't refuse.

"Also, the promotion cannot stop!" Su Yang said in a low voice, "In terms of promotion, focus on spreading the brand image. The Sihua brand must be established!"

"Understood!"

"Also, you need to be prepared for others to follow the trend after the New Year!"

"Huh? ... Understood!"

After Su Yang's reminder, Li Heyang suddenly realized he had indeed been too happy too soon.

Once people in the country discovered that yoga pants were selling like crazy online, they would definitely jump on the bandwagon and swarm into the yoga pants market. By then, the market would definitely become cutthroat!

He looked at Su Yang again and noticed that his boss didn't show much joy on his face.

Although there was a smile, it was mostly calmness!

Thinking of this, he suddenly felt ashamed...

He had lived most of his life, and it felt like it had been in vain.

Having been in the clothing industry for twenty years, he was actually not as composed as his boss.

But this couldn't be blamed on him; he hadn't tasted success in a long time!

Why did Su Yang know that others would follow the trend?

Of course, it was because of the Business Deduction...

Strictly speaking, Sihua Clothing was the one following the trend!

However, Su Yang had used the Business Deduction to learn in advance that yoga pants would sell well in the future, and he had let Sihua Clothing ignite the market ahead of time, occupying the first-mover advantage and leading the trend!

But in the Business Deduction, the company that led the trend was not a domestic company, so Su Yang felt absolutely no guilt for setting them up!

Li Heyang thought for a moment and asked: "Boss, should we take advantage of the explosion in orders and outsource production to other clothing factories?"

"No!" Su Yang shook his head decisively, "I trust our own factory's employees more. We aren't just looking to make quick money; we want to earn a reputation. We have to consider the brand building of Sihua!"

The yoga pants produced by Sihua Clothing definitely felt different from those produced by other factories!

But he certainly couldn't tell the whole truth!

If he handed the yoga pants orders to other factories, he could indeed earn more in the short term.

But that wasn't what Su Yang wanted!

If he liked making quick money, he wouldn't be in the real economy!

Li Heyang nodded: "I understand!"

Su Yang said: "As for recruiting, you can be conservative and judge for yourself!"

Su Yang couldn't force too many people onto Li Heyang now; making clothes still required skill, and not everyone could handle it.

"Okay, Boss!"

"Also, for the new products the company is launching, prioritize shark pants!"

"Shark pants?" Li Heyang nodded, "Okay!"

Leaving Su Yang's office and recalling everything that had happened inside, Li Heyang couldn't help but admire his boss.

He hadn't forgotten that it was the boss who first noticed the domestic yoga pants market!

If it weren't for the boss's guidance, he might still be busy making underwear right now.

Looking back at the boss's office, Li Heyang couldn't help but sigh: "With this kind of market insight... it's no wonder the boss can make money!"