599: Chapter 599: Sihua's sales exceed one million! Consider increasing marketing efforts!

When saying this, Zhang Yunzhong felt slightly guilty.

The boss had only wanted to form an amateur football club for the football enthusiasts at Spark Fitness, but as they went on, it seemed to be becoming more and more professional.

But without a nutritionist and medical support staff, he was worried about the players getting injured.

Su Yang could see the extraordinary nature of this team, and the club's senior management could naturally also see that the foundational strength of this carefully built team was already approaching a professional level.

[Writing this, I hope readers will remember our domain name: Read Taiwan Good Books, Choose Super Awesome]

The group of club executives were eager to show their skills, wanting to gallop on the field and achieve good results.

Moreover, these players were not professional players; playing football was just a side job.

If they got injured, the club executives would feel terrible!

Su Yang thought about it seriously and asked, "Can we hire professionals?"

Zhang Yunzhong asked in a low voice, "Are we looking for outside help? Or hiring them directly?"

"Let's hire them directly!"

Zhang Yunzhong said with pleasant surprise, "Is that really okay, Boss?"

He didn't expect the boss to be so generous!

Su Yang nodded and smiled, "Of course!"

Xie Yuxiang was even happier and said, "The boss is wise!"

If they looked for outside help or hired medical staff or nutritionists from other organizations, it would indeed save the club money... but that money would actually be spent!

If they hired professionals directly, their salaries could still return to Su Yang's wallet!

Upholding the good habit of "frugality," Su Yang was still more inclined to hire professionals to work at the club.

Talent, here, was cheap!

"Alright, let's do that!" Su Yang waved his hand, "Nutritionists and medical support staff must be equipped for our team. It's enough for everyone to just play happily; we can't let anyone get injured!"

Zhang Yunzhong said excitedly, "Boss, we will definitely play well!"

Xie Yuxiang added, "Don't worry, Boss, we will definitely lead the team to achieve good results next year!"

"Mm!"

After Xie Yuxiang and Zhang Yunzhong left, Yi Jiangang reported to Su Yang on the recent performance of Spark Fitness, as well as several fitness chains that had proactively contacted Spark Fitness.

In terms of performance, it was mainly Sihua Clothing, which was collaborating with Spark Fitness.

Thanks to the strong recommendations from the fitness coaches, Sihua Clothing's sportswear and yoga pants were selling very well in the gyms, and their sales volume had already surpassed other sports brands within the gyms.

Coupled with the recent 69-yuan special monthly card event held in Guangdong Province and Shanghai, which involved a 30-day attendance challenge with a chance to win a 100,000 yuan prize, attracting a large number of fitness "enthusiasts"... plus the clothing sales on the Spark Fitness app, the sales revenue of Sihua Clothing at Spark Fitness in the last month should easily exceed one million.

Now, the Spark Fitness app already had over 80,000 active users, and many fitness coaches active on the app often helped promote products. The entire mall just sold Sihua's sportswear and yoga pants, and they were still able to sell quite a few!

And definitely do not underestimate the sales ability of those fitness coaches. Previously, they all had to sell courses, were evaluated on KPIs every month, and were subject to a last-place elimination system; those who remained had excellent sales pitches.

Plus, Su Yang had positioned Sihua sportswear as mid-to-high-end, so it wasn't cheap.

Of course, it still couldn't compare to those international brands with high premiums!

Most importantly, the customers who could enter the gym were mostly not too sensitive to price.

Although the sales revenue might only just break one million, Yi Jiangang was still extremely happy.

Because he saw the dawn of making money!

Currently, the sales volume of sportswear was indeed not high, but at least it allowed the boss to see the value of Spark Fitness, right?

Although Spark Fitness was already a very successful and well-reputed fitness chain brand among domestic fitness chains.

But the fact that Spark Fitness wasn't making much money had always made him feel very troubled!

At worst, in the future, the gym would focus on selling clothes, and fitness would be the side business...

He was not a pedantic person!

Su Yang asked curiously, "How is the customer satisfaction with Sihua Clothing?"

Yi Jiangang said with a smile, "There are many positive reviews. Many customers believe that in terms of comfort, Sihua's sportswear and yoga pants are completely comparable to international brands. The yoga pants sell best among female customers!"

Su Yang asked again, "What about the shortcomings? Have customers mentioned any?"

"The quality is actually quite good, it's just that there are slightly fewer styles, and the selection isn't very large!" Yi Jiangang said in a low voice, "Male customers are fine; as long as it's comfortable to wear and they can be distinguished from the fitness coaches, they are quite satisfied. However, female customers hope for them to be prettier and have more styles!"

"Does Li Henian know?"

"Yes, all of this has been fed back to him!"

"Mm!" Su Yang nodded, "Tell him to do a good job and meet the needs of female customers."

"Alright, Boss!"

It is a girl's nature to love beauty; as long as they are willing to pay, Su Yang is willing to provide the service.

The clothing business is quite profitable, at least sportswear and yoga pants are quite profitable.

Even without asking Li Henian, Su Yang knew that for every one million in goods sold by Sihua, they could earn at least 500,000!

Especially those yoga pants that cost 200 yuan each, with a cost of about 80 yuan. This was because Sihua was quite conscientious!

Su Yang's gyms were ready-made; even without Sihua, they would definitely have to sell other brands.

Sihua produced the sportswear and yoga pants and sold them directly on the Spark Fitness app and in the gyms, refusing middleman markups, so the profits were all their own.

A profit of 500,000 was actually very substantial for Sihua.

Originally, the profit from Sihua's OEM work was very low. With over 500 employees, this was almost enough to give each of them a 1,000 yuan raise!

Then there were those fitness chains that proactively wanted to sell themselves. Su Yang had originally intended to let Spark Fitness digest them for a while.

But Spark Fitness had recently acquired three fitness chains in a row, causing quite a stir in the industry.

Because the offer was quite "reasonable," many domestic fitness chains experiencing operational difficulties wanted to proactively sell themselves.

Su Yang let Yi Jiangang make contact with them first, and if it was suitable, they could make a move!

After Yi Jiangang left, Su Yang conducted a slight Business Deduction regarding Sihua Clothing in his mind.

And he focused on the yoga pants that he had previously neglected.

He soon discovered that, in the short term, Sihua making yoga pants was even more profitable than making underwear.

As long as the marketing was aggressive enough, there was a chance to sell big!

So, he chatted with Li Henian on the phone, asking him to check Sihua Clothing's production capacity; he could consider doing some large-scale online advertising for yoga pants.

For things like yoga pants, they could completely let Spark Media's female self-media bloggers do the advertising.

Especially the self-media bloggers on the Xiaohongshu and Douyin platforms!

As long as it was for online advertising, Su Yang spared no effort.

Anyway, most of the money Sihua spent on online advertising would be intercepted by the influencers of Spark Media.

The money they earned would return to Su Yang every month!

The money the company earned was also Su Yang's money.

It was just a game of passing money from the left hand to the right hand!

When Su Yang ran companies, he never really thought about extracting profits from the companies.

Occasionally subsidizing the company, he was also willing!