21: Chapter 21: Spark Fitness 3rd Anniversary Challenge Event!

After chatting with his mom for a while longer, Su Yang finally hung up the phone.

After hanging up, he felt much more relaxed.

By next month, he would tell his mom that he had already earned back the money for the loan.

Then there would be no problem!

Since he was a child, he had never lied about important matters.

His credibility with his parents was still very high.

By then, he could send a few tens of thousands back every month and persuade them to retire and enjoy their old age!

At this moment, he also received a wechat from Ma Ran.

He had already arrived!

Getting into Ma Ran's car, Su Yang asked him how the interview went.

Ma Ran thought for a moment and said, "I saw the interviewer nodding at me, so the probability of passing the interview should be quite high!"

"He must have recognized your ability too!"

Su Yang had checked Ma Ran's ability, and it was quite good.

After all, he was an experienced programmer!

Ma Ran said casually, "It probably wasn't recognition of my work ability, but mostly recognition of my mortgage!"

"How so?"

Su Yang was slightly surprised.

"I told them that I have a mortgage to pay every month and children to put through school, so I really need this job!" As Ma Ran said this, he slowly pressed the accelerator. "When I said that, the interviewer seemed to nod at me..."

"That counts as good news, right!"

"Yes!" Ma Ran nodded heavily. "It's just like a woman saying she is married and has children and doesn't plan to have a second child!"

What a strange analogy... Su Yang pursed his lips, not knowing whether he should laugh.

"Boss, where are we going today?"

"To the gym!"

New employees started today, and Xu Zhiping's promotional plan was also written.

There were still some matters he needed to discuss with Xu Zhiping.

"Okay!"

Before getting a clear notice, Ma Ran was still willing to work conscientiously as Su Yang's driver.

To be honest, after more than half a month, he even had the thought of becoming Su Yang's full-time driver.

However, thinking about his future career, he still had to continue being a programmer, striving for a high-paying job to support his family.

Arriving at the gym, not long after he reached the office, Xu Zhiping came over.

He also brought a few pages of printed and bound promotional plans on A4 paper.

"Boss, this is the promotional plan I wrote!"

"Good!" Su Yang took the plan and said, "Sit down first, let me take a look before we talk."

"Hmm!"

Su Yang flipped open the pages of the promotional plan and saw the small Song typeface text inside.

Su Yang was stunned by the first paragraph: To celebrate the third anniversary of the opening of "Spark Fitness," to give back to new and old customers, and to help customers establish good fitness habits, Spark Fitness is specially launching a one-month promotional celebration check-in event...

Su Yang did the math; adding the history of "Zhang Liang Fitness," wasn't it exactly three years?

So, his own gym could also be considered "established"?

However, he was still a bit doubtful: "Is this third anniversary commemoration okay?"

Xu Zhiping smiled and said, "No problem. The main thing is that most commercial gyms have a bad reputation now, and customers are more willing to trust gyms that have been operating for a longer time!"

"Will some customers think that our lease is expiring and we are going to run away?"

"Ordinary people don't know the industry and won't pay attention to these things!" Xu Zhiping thought for a moment and said, "Then let's just say we are celebrating the third anniversary and welcoming the fourth year. Anyway, the event needs a reason!"

With a fourth year mentioned, it seemed the history was even more "long-standing"!

"Okay!" Su Yang nodded. "Anyway, you are more professional than me!"

Su Yang continued reading the content of the plan.

The content of the event was that all Spark Fitness monthly cards would be sold at a 70% discount for one hundred yuan.

Exercising for one effective hour in the gym would count as one day of check-in.

Within one month, accumulate a total of twenty-one days of check-ins at the Spark Fitness gym.

The gym would refund the one hundred yuan membership fee.

Within one month, accumulate a total of thirty days of check-ins at Spark Fitness.

The gym would not only refund the one hundred yuan membership fee but also gift a free Spark Fitness monthly card worth three hundred yuan.

Su Yang carefully examined the event planned by Xu Zhiping. On the whole, he was quite satisfied; it indeed carried out his idea.

Attract as many customers as possible to come to the gym to exercise!

Ever since the gym acquired the +30% dopamine secretion boost effect, Su Yang had come to the gym to exercise almost every day.

Gradually, he formed a habit and fell in love with the refreshed feeling after working up a sweat from exercising!

He had also run and exercised in parks in Rongcheng, but it really didn't feel as comfortable as his gym; the difference was quite noticeable!

As for other ordinary coaches and customers who often came to the gym to exercise, they might feel it too.

But the fitness coaches thought it must be because the boss gave them a raise and reduced their work pressure, which was why their state was so good!

Ordinary customers would also think that it must be because the fitness coaches weren't as noisy as before and their service attitude was better, which was why they felt much more comfortable exercising in the gym than before.

But data doesn't lie. Su Yang had the front desk compile the data, and since he took over the gym, the number of customers who came to exercise regularly had been gradually increasing.

Xu Zhiping had also seen this data, and he believed that his boss's reforms were highly effective!

The service attitude had improved, so wasn't it normal for customers to come and exercise often?

Putting these thoughts aside, Su Yang continued to look at other promotional measures.

These measures were quite conventional, such as organizing fitness coaches to take people to busy areas with high traffic within a three-kilometer radius to promote.

Entering high-end office buildings and residential areas to distribute flyers, and providing free physical tests and health consultations to ordinary company employees and community residents.

Going to those relevant departments, hospitals, foreign companies, and profitable companies to hold activities, so as to sign up group purchase orders as much as possible.

And there was also inviting local sports-oriented Douyin bloggers and content creators to promote the Spark Fitness event.

Su Yang had nothing to say about these promotional activities.

Whatever he could think of, Xu Zhiping could probably think of too.

He pointed at the event with a gel pen and said, "For this event, we can't just set rewards for twenty-one days and thirty days of check-ins. We also need to set rewards for one day, three days, seven days, and fourteen days. This kind of phased reward can better encourage them to check in!"

"I understand, Boss!"

"For example, the reward for checking in for one day is a unique mask, and the reward for checking in for three days is a bottle of sports drink worth five yuan!"

"The prize for checking in for seven days can be a yoga mat, plus a small commemorative medal. The small medal should be engraved with 'Spark Fitness Third Anniversary Check-in,' then engrave a '7,' and then engrave some encouraging words about fitness!"

"For checking in for fourteen days, we will give a yoga mat, a jump rope, and a small medal for 14 days of check-in, also engraved with some inspirational words!"

"For checking in for twenty-one days, we will give a yoga mat, a jump rope, and a silver medal. Our gym can refund the one hundred yuan membership fee or gift next month's membership, depending on the customer's choice!"

"Those who can check in for twenty-one days are very likely to be our loyal customers. Isn't it said that you can form a good habit in twenty-one days? We want to imply to the customers that they have already acquired good fitness habits, and then engrave some blessings from Spark to the customers! Try to suggest they take the membership instead of the refund..."

"For checking in for thirty days, we will give a yoga mat, a jump rope, a pair of dumbbells, and a large golden commemorative medal. Our gym will not only refund the one hundred yuan membership fee but also gift next month's membership!"

"The golden medal should be engraved with 'One in a Million' and given the title of 'Spark Fitness Third Anniversary Fitness King,' so they can gain that sense of achievement!"

The number of people who can persist in checking in for twenty-one days will definitely not be large!

The number of fitness enthusiasts who can persist in checking in for thirty days will be even fewer!

Su Yang estimated that he wouldn't lose much!

While speaking, he was also making notes on the plan, not making things difficult for Xu Zhiping.

Xu Zhiping didn't have the talent of Photographic Memory!

"The medals should be made of alloy, silver-plated or gold-plated; they cost a few cents each. Remember to use nice boxes for the silver and gold medals. They can all be wholesaled; they aren't expensive! You can have the Advertising Company make them!" Su Yang thought for a moment and added, "Remember to notify old customers about this event; they can also participate, starting from the first day of check-in!"

Xu Zhiping took a deep breath and said, "Boss, I understand!"

"If there are too many people checking in at the beginning and the equipment is not enough, do you have a solution?"

Su Yang suddenly asked again.

"My idea is to hold group exercise classes. We have twenty coaches, and over ten of them are good at group exercises!"

"That's good!"

Su Yang was very satisfied with this arrangement.

Group exercise classes are actually no different from the square dancing that middle-aged and elderly people do.

As long as the venue is large enough, any number of people can participate.

With ten coaches taking turns leading, they could train those customers who came to the gym to the point of crying!

Moreover, the promotion is gradual, so it won't crowd the gym to capacity all at once!

If it really could be crowded to capacity, then the gym business would be a blue ocean!

"Also, change this event to a commemorative challenge!" Su Yang thought for a moment and said, "Young people nowadays quite like challenges... Challenging oneself, it can be promoted this way!"

"Challenge?" Xu Zhiping's eyes lit up. "This is indeed very good!"

"Shall we set the time for early July? Can you get it ready in time?"

"Should be about right!"

Over ten days was enough time for Xu Zhiping to arrange it.

"On the fitness coach side, we will hire one less, and hire one more full-time staff member specifically for shooting short videos and operating our online accounts. Those with experience in operating fitness accounts are preferred!"

Su Yang had long since pushed the number of employees that Spark Fitness could recruit to the limit; recruiting more would trigger a warning.

"Okay, Boss!"

Xu Zhiping breathed a sigh of relief; he felt the arduousness of the task!

In the entire Rongcheng, no gym had ever organized an event like this!