589: Chapter 589 Change! The Naturally Created Cola Infused with Life!
Under the maneuvering of Spark Entertainment and with the support of the Shancheng media, the news of Tiancheng Cola voluntarily lowering its prices sparked heated discussions online and received the support of all netizens!
At least, it was verbal support!
Recently, many netizens have become quite sensitive to the term "national brand."
Every time they hear "national brand" or "domestic trend brand," they suspect it's just a ploy to fleece them!
Tiancheng Cola's decision to voluntarily lower prices at least won the goodwill of netizens.
The very next day after Tiancheng Cola's price reduction hit the trending search, several of Tiancheng Cola's official platforms officially released an announcement stating that they had received suggestions from netizens to improve the formula, and that Tiancheng Cola had already begun working on improving the cola formula with the help of Jiuxiang Food... This made a group of internet trolls happy again!
On the 7th, Su Yang brought Tan Yanghong and Jiang Yuzhen to Shancheng to inspect the work at Tiancheng Cola and took the opportunity to meet with Han Kun for a discussion.
Seeing Tiancheng Cola hit the trending search twice in a row recently, Han Kun was still quite happy.
He certainly knew the benefits of hitting the trending search for increasing Tiancheng Cola's popularity.
However, he was in the traditional pharmaceutical business and was not well-versed in online promotion.
After the driver pulled the car into the company and parked, Han Kun got out.
"Mr. Han!"
"Hello, Mr. Han!"
"Mr. Han!"
"..."
"Hmm!"
Along the way, the employees he encountered were all greeting him.
But just as he was about to reach the office building, he suddenly stopped!
He felt something was off... These employees seemed different from before!
At this moment, another salesperson happened to run into Han Kun:
"Hello, Mr. Han!"
"Hmm... Hello!"
Han Kun nodded and observed the employee a little more closely.
"Boss, what's wrong?"
Han Kun's secretary asked in a low voice.
"Have you noticed that the employees at Tiancheng Cola are different from before?"
"Are they?"
Secretary Xiao Chen asked, puzzled.
"Let's go!"
Han Kun didn't explain further.
He could feel that these employees seemed to be in a very good mood.
There were more relaxed smiles on their faces, and even their walk seemed more energetic than before.
Seeing that it wasn't time for the appointment yet, he took another look at the office area.
He noticed that the employees at Tiancheng Cola all seemed full of drive.
Thinking back to a while ago, when the Shancheng Textile Group announced its withdrawal, and the worry, panic, and anxiety in the eyes of many employees... Han Kun couldn't help but sigh with emotion.
Su Yang's arrival seemed to have brought powerful vitality to Tiancheng Cola.
The employees seemed to be filled with more hope for the future!
At 2:00 PM, Su Yang met Han Kun in the office.
"Hello, Mr. Han, long time no see!"
Su Yang said with a smile, shaking his hand.
"It hasn't even been a few days!"
Han Kun also smiled and shook hands with Su Yang.
He still had a very good impression of Su Yang. Although Su Yang was a bit overbearing in the way he did things, he never went behind his back. He still respected him as a minority shareholder quite a bit!
Even though he knew Liu Haijun was his man, he still brought Liu Haijun to participate in the head office meeting in Rongcheng.
Su Yang mainly talked with Han Kun about the development of new products for Tiancheng Cola. Tiancheng probably couldn't just focus on the cola beverage category; it would be best to branch out into sports drinks or other beverages. In this regard, Su Yang wanted Tiancheng Cola to continue investing funds!
Then there was the matter of promotion!
Liu Haijun should have reported it to Han Kun, but the matter of spending 3.6 million to give away drinks still needed to be mentioned to Han Kun personally; after all, it was spending someone else's money.
Su Yang said straightforwardly: "My idea is to first poach people from other beverage companies, then recruit a batch of excellent talent from the public, expand the development department, and then cooperate with other medical companies for research and development. What do you think, Mr. Han?"
"Won't it be very expensive?"
"How can you poach people without spending money?"
"Fine!"
"Then, Mr. Han, will you handle the contact with the medical companies? Preferably those in the field of traditional Chinese medicine!"
"Fine!"
Han Kun nodded. In this aspect, he indeed had the resources!
"Also, regarding marketing, I plan to hold an event online, giving away 200,000 cases of 6-bottle packs of Tiancheng Cola to give back to those... netizens who have been supporting us!"
Han Kun frowned and said: "3.6 million?"
Su Yang corrected him: "It's 3.6 million worth of goods!"
"Will it be effective?"
"The effect will definitely be there!"
Su Yang said with a smile, "We just need to take advantage of this wave of popularity to hit hard with advertising!"
Seeing Su Yang's relaxed tone, Han Kun took a deep breath: "Alright then!"
He was not a stingy person, and he knew the importance of marketing!
"Also, I might tell all the employees in the company that once Tiancheng Cola becomes profitable, we will consider improving their benefits!"
"..."
Seeing Han Kun stunned, Su Yang smiled and said: "Mr. Han, don't forget, Tiancheng Cola is still losing money right now, and we will need to invest large amounts of funds in the future... Who knows when we will be profitable? Right now, we need to boost the employees' morale!"
"Alright!"
Han Kun also felt that what Su Yang said made sense. If the company becomes profitable, everything will be easy to talk about!
"By the way, there's also the matter of compensating our distributors..."
After hearing this, Han Kun took another deep breath!
This Mr. Su really didn't treat money like money!
He felt that after this wave of marketing, spending over ten million would definitely be a breeze!
That afternoon, Tiancheng Cola held an employee meeting again. As the big boss, Su Yang personally told all the employees the news in the large conference room, and the employees applauded quite respectfully!
The employees of Tiancheng Cola had a very good impression of this boss who promised them a raise.
In the large conference room, some employees whispered:
"Is the big boss just making empty promises?"
"How could it be empty promises? Don't you know how good the benefits are for general workers at Jiuxiang Food? Don't you know how good the benefits are for waiters at Jiuxiang Catering? They've even been on the trending searches, damn it. We just need to reach the level of Jiuxiang Food and that will be enough!"
"Exactly! Plus, our company has hit the trending searches twice in a row recently, and our backlogged inventory has almost all been sold. It feels like since Mr. Su arrived, our good days have come too!"
"The big boss is really rich, and he's willing to spend money on advertising. That Mr. Han from before... sigh, let's not talk about it!"
Over in the administration and finance departments, a few young girls were also whispering.
"The big boss is so handsome!"
"I wonder if the big boss has a girlfriend!"
"He probably does, right?"
"..."
An older sister from finance who used to work at Jiuxiang Food smiled and said: "Uh, you guys shouldn't even think about it..."
"Sister Wang, can't we just fantasize a little?"
"Yeah, yeah!"
"..."
Han Kun sat beside Su Yang. Seeing these employees supporting Su Yang so much, he felt inexplicably jealous.
He had served as the chairman of Tiancheng Cola for three years, and the employees had never supported him like this!
But how long had Su Yang been here?
Less than ten days!
In less than ten days, it was as if he had won over all the employees in the company!
Watching the atmosphere in the company, Liu Haijun began to consider whether he should "abandon the darkness and seek the light" and actively lean towards the "company"!
After Su Yang finished cheering on the employees, General Manager Cai Zhenyu began to assign tasks.
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