587: Chapter 587 Tiancheng Cola lowers prices! Compensation to distributors!

Han Kun did the math: Su Yang had spent 80 million to acquire Tiancheng Cola.

Just after the acquisition, he planned to inject another 80 million, which meant a total of 160 million!

Even with a net worth of ten billion, it was not easy to come up with over a hundred million in cash.

He had received 60 million from selling 50% of Tiancheng Cola's shares, but before that money even warmed up, he had to hand over nearly 40 million!

Liu Haijun added, "Boss Han, there is one more thing!"

"What is it?"

"President Su has improved the recipe for Tiancheng Cola..."

Han Kun asked in confusion, "Improved the recipe? Isn't the recipe for Tiancheng Cola already good enough? It was finalized back in the eighties!"

"It has been changed, and the taste is even better now!"

"Really?"

"Really, I have tasted it... Everyone in the factory who tried it agreed that the new recipe is better than the old one!"

"Hiss~"

"Boss, Jiuxiang Food and Jiuxiang Catering are famous precisely because of their taste!" Liu Haijun whispered a reminder. "President Su is very skilled when it comes to taste... I heard that President Su's company is constantly hiring professional technical talent responsible for R&D to improve flavors. President Su is very generous with money; as long as he takes a liking to someone, even fresh graduates get a starting monthly salary of ten thousand!"

Han Kun fell silent.

The fact that Tiancheng Cola's R&D expenses were less than ten thousand last year was known throughout the entire company!

Han Kun hesitated for a moment before asking, "Is there a sample of the new product?"

"Yes, there is!"

"Have someone send me a copy before you get off work; I want to taste it!"

"No problem!"

"Since President Su's first batch of funds has arrived, I will provide Tiancheng Cola with twenty million first!"

"Very well, Boss Han!"

Rongcheng, Luhu Villa.

Su Yang sat on a reclining chair, stroking a kitten with one hand while listening to Cai Zhenyu's report.

Regarding Tiancheng Cola, Cai Zhenyu had handed over all other affairs to other vice presidents and was personally spearheading marketing and the establishment of sales channels!

Two days later, at the Monday routine meeting, Su Yang would personally introduce him to the executives of Jufan Holdings' other subsidiaries.

At that time, he would discuss cooperation with the executives of Su Yang's subsidiaries.

Because the senior management of Tiancheng Cola had been completely purged, the remaining management team either consisted of loyalists from Jiuxiang Food or had become loyal supporters of Su Yang and Jiuxiang Food. The internal state of Tiancheng Cola could now be described as united.

"Boss, there is something I would like to bring up!"

"What is it?"

"I want to lower the price of Tiancheng Cola, matching the prices of Pepsi and Coca-Cola!"

"That will squeeze the profit margin very thin, won't it?"

"But if we don't do this, our cola will still lack competitiveness!" Cai Zhenyu said in a low voice. "Rather than not selling any, it is better to have small profits but quick turnover!"

"Go ahead!"

Su Yang nodded, expressing his approval!

Tiancheng Cola was simply short on cash. Whether it was marketing, promotion, or redesigning distribution channels, it all required a large amount of capital, which had led to Tiancheng Cola's prices being generally high.

But as long as they sold enough, Tiancheng Cola could recoup these costs!

The price cut was not to reduce profits, but to enhance competitiveness!

This was unavoidable; the two unreasonable cola giants had compressed prices to the extreme.

Cai Zhenyu asked in a low voice, "Should I report this to Boss Han as well?"

Su Yang thought for a moment and said, "I will tell him personally!"

"Very well!"

Cai Zhenyu breathed a slight sigh of relief. A price cut for the cola was a big deal.

He was not familiar with Han Kun, so if Su Yang went to talk to him, he would not be under any pressure.

What he feared most was the two shareholders having a conflict and leaving him caught in the middle to take the heat.

Of course, he could also tell that while Su Yang only seemed to have a mild temper, he was actually quite strong-willed at his core!

"Also, I would like to cooperate with Spark Entertainment. Whether it is Jiuxiang Food's investment in Tiancheng Cola, the capital injection from the two major shareholders, the recipe improvement, or our price cut, I think we can all create some hype. We could also consider holding some promotional activities online!"

"Go ahead!"

Su Yang had no objections to this.

However, after thinking for a moment, he added, "Since Spark Entertainment is currently filming TV dramas and short plays, your Tiancheng Cola can also consider doing some product placement."

"Very well!"

After ending the call with Cai Zhenyu, Su Yang called Han Kun.

Han Kun hesitated for a moment, but eventually agreed!

He had tasted the new version of Tiancheng Cola, and it was indeed much better than before; he had nothing to say!

Thus, when Monday arrived, Su Yang introduced Cai Zhenyu, Wei Ping, Liu Haijun, and others to the other subsidiary executives.

Whether it was Jiuxiang Catering, Spark Entertainment Group, or Hongyu Law Firm, they all expressed their welcome to Cai Zhenyu's arrival!

After the meeting, Cai Zhenyu and the other executives invited Tan Yanghong, Ji Guoxiong, Yu Siying, as well as executives from Xingmang Ground Promotion, Xingli PR, Mingxuan GG, and other companies into a small office to chat.

Liu Fengshan, the director of Hongyu Law Firm, hesitated, but followed them in.

Although he hadn't been invited, he could provide legal services!

The boss's business in Shancheng definitely needed them to provide protection!

With Su Yang present, the discussion between Tiancheng Cola and Ji Guoxiong went very smoothly.

In the future, Jiuxiang Hotpot Restaurant and Weimeijia branches would all stock Tiancheng Cola products and provide them with excellent display spots.

Red wine was too expensive, and it was hard to sell red wine at Weimeijia.

But selling three-yuan cola was definitely not a problem; they could sell beverages anyway!

Drinks placed on the outermost part of the shelf, where it was most convenient for customers to reach, would definitely sell better!

Weimeijia's Chinese fast food had excellent sales and a high daily foot traffic.

The amount of beverages sold daily was quite substantial, possibly even more than many supermarkets sold.

After Ji Guoxiong left, Cai Zhenyu and the others started chatting with Yu Siying.

Yu Siying naturally had a very good attitude; after all, from the perspective of Spark Entertainment, these people were all bringing them business!

Su Yang was also on the sidelines, giving pointers to Cai Zhenyu and the others, letting them learn more about Spark Entertainment Group.

Most of the money he poured into Tiancheng Cola would definitely be used for marketing.

Spark Entertainment could help him recoup quite a bit of that capital!

After chatting with Yu Siying and the others, Cai Zhenyu had a rough idea in his mind.

The companies under Spark Entertainment Group had indeed offered very fair prices!

They were even lower than the quotes he had received at his previous company.

Next, Tan Yanghong would introduce Tiancheng Cola to those cooperative distributors, striving to get Tiancheng Cola's supply spread across Rongcheng and the provinces surrounding Shancheng!

Finally, Cai Zhenyu also spoke to Su Yang about the chain reaction that the cola price cut might cause.

The distributors who were originally working with Tiancheng Cola might suffer losses!

Su Yang asked curiously, "How much money could they lose?"

"Probably around two million!"

Tiancheng Cola didn't have many distributors to begin with, and the current shipment volume was even more pitiful.

Su Yang didn't even lift an eyebrow: "We'll just compensate them for that money!"

Being a distributor for Tiancheng Cola was really not easy.

Cai Zhenyu looked at Su Yang in surprise, then happily said, "Very well, Boss!"