600: Chapter 600: The Tiancheng Cola event has ended! Everything looks promising!

Although Li Henian had some doubts about his boss's decision, he still chose to execute it.

Because he also felt that the company's yoga pants were quite good, and recently, yoga pants were indeed very popular among young women!

Moreover, looking at the detailed sales data fed back from Spark Fitness, Sihua's yoga pants were also selling very well; this could very well be a breakthrough!

Sihua's strength lay in intimate apparel, but weren't yoga pants also close-fitting?

"Manager Li, I'm quite optimistic about the yoga pants market. I can give you 20 million for online marketing expenses first; you should collaborate with Spark Entertainment!" Su Yang thought for a moment before saying, "I hope that through yoga pants, Sihua can become self-sufficient instead of continuing to be just some OEM factory!"

"I understand, Boss!"

Hearing that there was 20 million in marketing expenses for the initial phase, Li Henian knew that the boss was truly determined!

After hanging up the phone, Su Yang repeatedly performed a Business Deduction for Sihua and found that with Sihua making yoga pants, combined with the promotional support from Spark Entertainment, the path ahead was indeed smooth, so he completely set his mind at ease.

Relaxing for a moment, Su Yang sipped some Longjing tea and thought of Meteor Football Club again.

He also conveniently performed a Business Deduction for Meteor Football Club; when this amateur football team played in the local league next year, there was a high probability they would win the championship and be promoted to the Chinese Champions League!

"Sigh~ winning doesn't seem like a bad thing after all!"

Su Yang leaned back in his boss chair and just lay flat.

Forget it, he wouldn't bother with it anymore!

Let it be!

Just let this amateur football team play however they want!

Before it was even time to get off work, Su Yang received a call from Lin Yi.

On the phone, Lin Yi told Su Yang that the authorities had informed Linyi Film and Television that they needed to make some more modifications to only you in the whole world》.

"Is the problem big?"

"I asked a friend over there; there are no big issues!" Lin Yi told Su Yang with a smile. "We just need to make the modifications as requested. Our TV series isn't a sensitive topic, so it should pass the review soon."

"That's good!"

Su Yang still had confidence in this TV series; at the very least, it would definitely pass the review.

If it couldn't pass the review, his 80 million would truly be down the drain!

In the following time, the sharing campaign launched online by Tiancheng Cola was in full swing and also climbed the trending lists on several major platforms.

And the fifty lucky winners who shared Tiancheng Cola on those major platforms also appeared.

Tiancheng Cola naturally followed through on the agreement and sent the prize money to these fifty lucky winners.

When Su Yang ran a campaign, there was definitely no shady business; it highlighted that he kept his word.

500,000 was nothing; to him, it was just pocket change.

He had already spent over three million; there was no reason to skimp on 500,000.

And it wasn't all his money being spent; some of it was Han Kun's!

Because of the recent super high attention and the excellent reputation built through online marketing, the Tiancheng Cola brand reappeared in front of the public.

The sales channel establishment team headhunted by executives like Cai Zhenyu, with the cooperation of Jiuxiang Food and Xingmang ground promotion, also carried out offline promotional activities in Rongcheng and Shancheng. Coupled with the support from local distributors, Tiancheng Cola soon pushed the improved version of the cola to the market, covering Rongcheng and Shancheng!

With the help of Jiuxiang Food, and out-of-province distributors who had a pleasant cooperation with Jiuxiang Food, they tentatively took stock of Tiancheng Cola to test the market reaction.

The feedback turned out to be quite good; at the very least, those who drank it felt it was very special, and the taste was excellent.

Jiuxiang Food also used its own connections to help Tiancheng Cola contact some cooperative snack franchise stores and out-of-town supermarkets, striving to stock more goods.

And Jiuxiang Catering was also helping to push Tiancheng Cola. Through the channels of Jiuxiang Catering, Tiancheng Cola also appeared in Jiuxiang Hotpot Restaurant and Weimeijia stores in several provinces such as Gui, Shan, Xiang, and E!

Besides this, the sales of Tiancheng Cola on e-commerce platforms also skyrocketed.

It was unknown how many times it had increased compared to before Su Yang acquired Tiancheng Cola!

Now, the employees of Tiancheng Cola were working overtime!

Su Yang also discussed it with Han Kun; he didn't ask for triple overtime pay, but at least some had to be given.

Just enough to show appreciation to those workers!

Seeing the skyrocketing sales of the improved Tiancheng Cola, Han Kun naturally had no reason to object.

He was now truly impressed by Su Yang's marketing ability; spending a total of only over 10 million to achieve this kind of promotional effect was completely beyond his expectations!

At the very least, many people he knew in the Shancheng business circle recognized Su Yang's ability.

They all thought that this 10 million-plus was well spent!

After all, Tiancheng Cola still had some influence in the eyes of a group of wealthy people in their forties and fifties.

When they were young, it was exactly the most glorious period for Tiancheng Cola!

Coupled with the fact that Su Yang started doing marketing right when he first acquired Tiancheng Cola, so after he came to Shancheng to develop and acquired Tiancheng Cola, local merchants in Shancheng all paid attention to the movements of Tiancheng Cola!

Fine!

This 10 million-plus still made Han Kun feel a pang of pain in his wallet, but at least he saw hope, the hope of Tiancheng Cola becoming profitable!

It was better than when Tiancheng Cola was in his hands and losing millions a year!

Although some people teased Han Kun, saying that Tiancheng Cola was half-dead in his hands but could be revitalized in a short time in Su Yang's hands, Han Kun himself was quite calm about it.

He stated that in terms of internet marketing, he was indeed not as good as Su Yang!

He was not a person who couldn't afford to lose; he was originally in the pharmaceutical business.

He was a pharmaceutical representative, so it was normal that he wasn't good at internet marketing!

Once November arrived, the temperature in Rongcheng dropped significantly; winter was coming!

Over this past month, the expansion pace of Su Yang's companies had slowed down slightly.

Of course, it wasn't like Su Yang hadn't done anything.

At the very least, Jiuxiang Catering was still conquering territory in other provinces, expanding crazily!

At the very least, with the cooperation of Spark Entertainment and Su Yang's 20 million in promotional funds, the sales of Sihua's yoga pants were rising rapidly.

These 20 million in funds were enough for Sihua to spend for quite a while!

The popularity of Tiancheng Cola had not yet declined, and sales were climbing steadily; at least the situation looked quite good.

This was also because Tiancheng Cola's previous sales were quite low... it couldn't even stock goods in Rongcheng!

Meijia Housekeeping had also gained a firm foothold in Xiang Province and was launching promotions and recruiting frontline housekeeping staff.

At the beginning of the month, Su Yang received a call from Chen Qingzhou, the principal of Yanhu Vocational College. Chen Qingzhou told Su Yang that Professor Du's daughter had just come to the school with her husband!

Su Yang couldn't help but laugh: "Does she only know now?"

"Yes!" Chen Qingzhou said in a low voice, "Maybe we were relatively low-key... and didn't promote it vigorously!"

"Does she want Professor Du's money back?"

"Yes!"

"How did you handle it?"

"We reasoned with her first and just sent them away, but they probably won't let it go..."

"It doesn't matter!" Su Yang sneered, "If they want to make a scene, I don't mind making a scene with them; the bigger the issue, the better!"