573: Chapter 573 Tiancheng Cola, one of the eight major domestic beverage manufacturers!

Chapter 573: The Eight Major Domestic Beverage Plants—Tiancheng Cola!

Don't look at the fact that Su Yang didn't spend much money last month; the company's expansion results were actually quite good.

Jiuxiang Catering was expanding extremely fast in Xiang Province and Hubei Province, and the heads of both regions were recruiting local employees for training.

Each hotpot restaurant had an average of thirty employees, so ten restaurants meant three hundred people!

Not to mention the Weimeijia branch stores!

Once they passed the interview and medical examination, the waiters recruited by Jiuxiang Catering would begin their training.

During this period, Jiuxiang Catering would not charge any training fees and would provide employees with room, board, and a basic salary.

Jiuxiang Catering was still in a period of rapid expansion, so while the business at Nine Fragrance Hotpot and Weimeijia branch stores was very good, overall, the net profit remained low!

But Su Yang didn't care at all; he could make a profit from the employees' wages and benefits and be very happy about it!

Needless to say, the influencers at Spark Entertainment were still generating revenue for the company.

The more followers the influencers had, the greater the influence of Spark Media, the more business they received, and the more profit the company made to distribute to the influencers and employees!

Last month, Su Yang's short drama business was also flourishing, with four short dramas making a profit one after another, and the profit margins were extremely high!

Under Su Yang's instructions, Heili Film and Television distributed over one million in bonuses to its employees!

Not counting the two new short drama production crews, even with the two old production crews, Heili Film and Television's employees barely exceeded fifty people!

Even the most entry-level employees could receive bonuses of over ten thousand.

Su Yang also gave additional red envelopes to the screenwriters of the four short dramas.

He did this to encourage those working on the short dramas to work harder.

While Heili Film and Television's ability to make money was indeed largely due to his vision.

The screenwriters, production crews, actors, post-production, and traffic distribution were also very important, all requiring a certain level of skill and experience, so Su Yang was willing to reward them!

Of course, he earned even more!

Heili Film and Television had not been established for long, yet it still had a net profit of over twenty million after taxes!

Therefore, when salaries were paid this time, because the bonuses were relatively high, Heili Film and Television saw a significant increase in loyalty.

People like Tian Jianuo and Di Zi'an were employees of Heili Film and Television!

And Ran Mengyang was one of the screenwriters who provided the short drama scripts!

Last month, Su Yang primarily acquired the Aiyou Pet chain of pet hospitals.

The addition of these eight pet hospitals caused Shenmiao Pets' salary expenses to rise significantly.

Then there was the acquisition of the Beijing Auckland fitness chain, which added another two hundred-plus employees!

In addition, a batch of new employees at Jiuxiang Food officially became permanent, Meijia Housekeeping and Hongyu Law Firm also entered Xiang Province, and Su Yang recruited some outstanding talents distributed across several subsidiaries... all of these were salary expenses!

This time's 140 million, plus the 70 million Su Yang hadn't spent yet, brought his cash on hand to 210 million.

Su Yang estimated that the bosses of some companies with a market value of ten billion might not necessarily have as much cash on hand as he did!

Now that he had the funds in hand, Su Yang was no longer anxious.

Even if he couldn't spend it now, he could save up for a while to buy a top-tier luxury mansion in Shanghai, Shenzhen, or Beijing and then mortgage it with a bank; that would also be quite good.

He still had a 70% off housing purchase card that he hadn't used yet!

Adding 1 agility point and 1 strength point to his physical attributes, Su Yang felt very pleased.

Just then, Jiang Yuzhen brought several documents to Su Yang.

Su Yang glanced at her, pursed his lips, and smiled, "After work today, you'll stay and work overtime with me!"

"Okay, Boss!"

A trace of imperceptible bashfulness flashed in Jiang Yuzhen's eyes, and then she nodded formally.

Having not seen him for a few days, she indeed missed Su Yang a bit!

Anyone who didn't know would have thought the two of them were really going to work overtime!

Just as it was almost time to get off work, Su Yang received a call from Tan Yanghong.

"Is something the matter, Old Tan?"

"Boss, didn't you ask me to look for beverage brands to acquire?"

"Right!" Su Yang couldn't help but smile. "Any leads?"

"Boss, have you heard of Tiancheng Cola?"

"Hmm?" Su Yang said with a smile, "I do know a bit about that brand!"

"I thought you didn't know!" Tan Yanghong said with a smile, "After all, when this brand was famous, Boss might not have even..."

At this point, Tan Yanghong realized he had misspoken and quickly shut his mouth.

"Yeah! I know, I definitely wasn't born yet!"

Su Yang didn't mind that; what he cared about was Tiancheng Cola.

Because he planned to expand into the beverage industry, he had briefly looked into domestic beverage brands!

Tiancheng Cola was established in the 1980s and was one of the eight major domestic beverage plants at that time.

It was about twenty years before Su Yang was born...

If one were to trace its history, Tiancheng Cola could perhaps be traced back to the 1930s.

Specifically, the birth of the Shancheng Meihua Soda Factory, established in 1936.

At its peak, Tiancheng Cola had as many as 108 subordinate bottling plants.

In the early 1990s, it established a bottling plant in Moscow, was actively represented by the Japanese Kazama Corporation, and set up a company in the World Trade Center in the United States to exclusively sell Tiancheng Cola, breaking into the US market.

However, Tiancheng Cola shared the same fate as most of the other eight major domestic beverage plants; after forming joint ventures with foreign cola giants, it was sidelined and gradually faded from the domestic market.

People back then were truly too naive and were severely swindled by foreign capital!

Many domestic brands disappeared after being sidelined by foreign capital following joint ventures.

It wasn't until 2016 that Tiancheng Cola regained its trademark and formula and announced its comeback.

But by then, it was already too late.

There was little market share left in the domestic cola market, and the cola brand that had disappeared for twenty years had been forgotten by many.

Tiancheng Cola's domestic market share dropped from a peak of 70% to less than 1%... and it had been in a state of loss ever since!

Su Yang asked in a low voice, "So, do we have a chance to buy this company?"

Tan Yanghong asked softly, "I think it's worth discussing!"

"Is it expensive?"

Su Yang still had to consider the price.

He didn't have much money on hand!

"Tiancheng Cola has undergone bankruptcy reorganization once, and now it has two shareholders... I received news that Shancheng Textile Group, which holds a 12% stake, wants to sell its shares in Tiancheng Cola, with a starting price of ten million!"

"12% is too little!"

Su Yang would not acquire it without at least a fifty percent stake!

"I think we can talk to the other major private shareholder!" Tan Yanghong said in a low voice. "Tiancheng Cola has continued to lose money after its bankruptcy reorganization. Shancheng Textile Group is a state-owned enterprise, and they plan to exit completely. If the other major shareholder is willing, we can buy the whole thing!"

"It's not impossible!"

Every company has value. Tiancheng Cola has been losing money for years, with annual losses of several million!

Its brand value is also relatively low now; after all, it has been forgotten for a long time.

Even local young people in Rongcheng and Shancheng might not know about it, let alone people from other places!

Just as many young people don't know about Guangdong Province's Asia Soda; hearing it suddenly, they might think it's some off-brand.

Moreover, the competition in the cola market is extremely fierce.

Buying Tiancheng Cola means competing directly with the two international giants, Pepsi and Coca-Cola!

To say there's no pressure would be impossible!

And based on the valuation given by Shancheng Textile Group, the valuation of Tiancheng Cola is only 100 million... or less!

Even with a premium for the acquisition, it couldn't possibly be marked up to 200 million, right?