566: Chapter 566 Launching TV Ads! How about a 500 million yuan advertising budget?

Chapter 566: Placing TV Ads! How About 500 Million in Promotion Funds?

In the future, if there are suitable storefronts or if partners can find good locations, Su Yang wouldn't mind adding a few more stores to the operation.

Three branches of Weimeijia have also opened in Changsha, with four more currently under renovation.

Meanwhile, Jiuxiang Catering has established an office in Jiangcheng, Hubei Province, and two hotpot restaurants are also undergoing renovation there.

Additionally, Weimeijia has confirmed the location for its central kitchen in Hubei Province.

Both locations are continuously hiring and training local waitstaff.

Some time ago, Su Yang placed these training instructors under the name of Yanhu Education, primarily to allow the waitstaff to benefit from the learning buffs.

Nominally, Jiuxiang Catering outsourced the training of waitstaff to Yanhu Education; after all, Yanhu Education does have an adult education business.

The training instructors responsible for training waitstaff in various locations had no objections.

As long as there weren't major changes to their salaries and benefits, they could accept it!

Su Yang was still very satisfied with Jiuxiang Catering; at least under the leadership of Ji Guoxiong and other executives, the expansion of Nine Fragrance Hotpot and Weimeijia had never caused him much worry.

He only needed to be responsible for reviewing store locations and occasionally vetting the candidate store managers.

It was the same for Spark Entertainment Group; he only needed to review employees and the recommended signed influencers, occasionally determine a development direction for them, and then review scripts.

Of course, the work he did was core work and very important!

But the overall workload intensity wasn't high; it was just a bit dull at times.

During work hours, he had to play games, listen to music, or watch movies and short videos to adjust his mood.

Thinking about the 70 million he still hadn't spent, he felt it was a somewhat awkward amount.

After serious consideration, he decided to invest it into Jiuxiang Food.

Since the last string of trending searches, Jiuxiang Food had aggressively hired nearly a thousand employees, doubling its production capacity, and its turnover had gradually stabilized at around 150 million.

But in the short term, the production capacity still couldn't be fully absorbed!

To quickly increase Jiuxiang Food's turnover and clear inventory in a short time, there were only three ways.

The first was to continue increasing advertising marketing efforts, both online and offline.

The second was to use livestream sales hosts to quickly clear inventory at low prices... this was definitely something Su Yang didn't want to see!

It was also the absolute last resort!

The third was to increase distribution channels, which was quite difficult!

Su Yang thought that since he had some spare cash, there was no need to keep being frugal!

Marketing was simply too important; some companies even took out loans to place ads.

Online ads were handled by Spark Media; he could now consider placing ads on TV stations.

Even though traditional TV media was currently on the decline, they still held considerable influence in the country.

The audience of TV stations was also primarily female, which overlapped quite well with Jiuxiang Food's target audience.

After all, Jiuxiang Food was also selling chili sauce, bean paste, and cooking oil!

As for children, TV stations also had children's programs!

In many people's eyes, TV stations still held a certain level of authority.

If Jiuxiang Food's snacks could be advertised on TV, it would also enhance product market recognition and brand image.

As long as the advertising was aggressive enough, distributors and supermarkets from all over would come knocking on their own!

Distributors were only too eager for factories to advertise heavily, as it made the goods easier to sell!

Su Yang's plan to advertise Jiuxiang Food on TV was not only to increase its brand awareness and sales but also to pave the way for Spark Entertainment's film and television department, as well as its actors, stars, and models.

To Film and Television Production Departments and actors/stars, TV stations were powerful entities.

It was no secret that many TV stations produced variety shows with malicious editing or intentionally created show highlights at the expense of the futures of minor actors and stars!

Even so, many newcomers still actively gravitated toward TV stations to get ahead, just to fight for a chance to appear on screen!

But if one was an advertising sponsor, the TV station would certainly show some respect.

After all, advertising was one of the primary ways TV stations made a profit!

This way, Spark Entertainment could act as both a service provider and a client to the TV stations.

Their artists might receive better treatment from the TV stations and secure more screen time.

Of course, the prerequisite was that Su Yang gave enough money... for example, by title-sponsoring a show!

TV stations, led by Matong Station, were well-recognized in the industry for their variety show production and hype-building capabilities; it would be even better if they could promote the company's own stars and actors!

The earning potential of stars was still incredibly powerful!

A salary for a single TV drama could be over ten million, and appearance fees for variety shows could be millions... he also wanted his company's artists to get a piece of that!

This was precisely the advantage of a group company... resource integration and mutual complementation.

Of course, getting a title sponsorship for a popular show on a TV station was very difficult; it would cost at least a hundred million!

For a show like "Lang Jie," the title sponsorship fee had already risen to 500 million!

Those wealthy companies really didn't treat money like money!

Even if he couldn't get a title sponsorship, Su Yang still felt it was necessary to cooperate with TV stations first.

So, at the meeting on Monday of the second week, after inquiring about Jiuxiang Catering's preparations for the National Day Golden Week, Su Yang brought up this topic.

Tan Yanghong expressed his delight; the company was finally going to place ads on TV!

As a middle-aged man, he felt more connected to TV stations!

Placing ads on TV could also increase Jiuxiang Food's sales and clear out the excess production capacity!

The executives at Spark Entertainment were also very supportive of Su Yang's decision.

Spark Entertainment's strengths were still in streaming media, Spark Media, and short dramas.

They didn't have much connection with TV stations, other than having a decent relationship with the local station!

Now that Jiuxiang Food was going to spend money on the Five major stations, they could ride this wave to expand their network and connections within these influential national TV stations, which would only benefit them!

Lin Yi, in particular, felt that Su Yang's move was beneficial to the Film and Television Production Department and the company's signed artists!

"President Yu, Old Tan, Manager Lin, you all should discuss this thoroughly!" Su Yang thought for a moment and said, "My suggestion is for Jiuxiang Food to delegate the advertising agency to Spark Entertainment, which will then interface with the TV stations... then everything else, including ad production, will be handled by Spark Entertainment!"

When brand owners place ads on TV stations, they can choose to deal with the station directly or go through an advertising agency.

Dealing directly with the station has the advantages of high flexibility and greater autonomy.

Without a middleman, the cost is relatively lower.

The disadvantage is that it requires high professional expertise and is time-consuming and labor-intensive.

Delegating to an advertising agency means more professionalism, saving time and energy, and the agency also has more abundant resources.

The only disadvantage is that it's expensive!

Su Yang's advertising company was naturally professional and had special promotion buffs!

Tan Yanghong looked at the expectant eyes of the Spark Entertainment team and said with a smile, "I have no objection. I also think it should be delegated to Spark Entertainment; after all, they are more professional!"

Yu Siying looked at Tan Yanghong with a beaming smile and said, "Mr. Tan, I'll treat you to a big meal some other day~ The money will be deducted from our company's marketing expenses!"

The subsidiary managers present, as well as the executives from Jufan Holdings, all laughed!

Ji Guoxiong chimed in, "President Yu, you can consider our Nine Fragrance Hotpot and Weimeijia!"

"Hahaha..."

The meeting room was suddenly filled with cheerful laughter.

Su Yang couldn't help but laugh as well!

Yu Siying giggled even more and said, "Alright, Mr. Ji, I'll definitely consider it!"

Everyone knew the average transaction price of Nine Fragrance Hotpot and Weimeijia.

At Nine Fragrance Hotpot, two people would spend at most two or three hundred.

Weimeijia was even more extreme; even if two people ate until they were stuffed, the bill probably wouldn't exceed a hundred!

After everyone had finished laughing, Yu Siying looked at Su Yang again: "Boss, how much promotion funding do you plan to give Jiuxiang Food?"

When it came to the matter of promotion fees, the other executives quieted down and all looked at Su Yang.

Su Yang extended his right hand, spread his palm, and smiled, "How about 500 million?"