518: Chapter 518 Striving to be the Official Wine Supplier for the Universiade! The Advantage Lies With Us!

Just as Tan Yanghong and Chen Qingzhou were rejoicing, Su Yang also made contact with the staff of Chizhu Wine Industry in Brussels.

He mainly inquired about the status of his own wine in the competition!

According to the results obtained from Business Deduction, the Brussels International Wine Competition should be nearing its end, and the selection results should be announced on July 5th.

The chizhu red wine entered by Chizhu Wine Industry should be able to achieve quite good results!

The staff there also told him that everything was going smoothly with the entry, but they were still waiting for the results.

Along with the staff from Longjiu Group!

Afterwards, Su Yang chatted with Fernando for a bit before ending the call.

The judging for the Brussels International Wine Competition is still very fair; it is not some fly-by-night award that just hands out prizes indiscriminately.

To ensure fairness, during blind tastings, the judges are only informed of the vintage year and know nothing about other information regarding the wine.

The judges give a total score based on the color, aroma, and taste of each wine or spirit.

The competition uses a 100-point scale. To pursue global recognition, each participating wine is judged by no fewer than 6 judges from different countries.

Due to differences in culture, lifestyle, and so on, discrepancies exist between the judges, and opinions may be sharply divided.

However, under this diversified tasting method, once the judges' opinions converge, that wine is likely what the competition is looking for, and it may well be a medal-winning wine.

After the three-day competition ends, the organizers will aggregate the total scores of all participating wines, list the top 30% as award-winning wines, and then arrange the various awards according to the specific scores.

Scores between 85-87.9 points are awarded a silver medal.

Scores between 88-95.9 points are awarded a gold medal.

Scores between 96-100 points are awarded a grand gold medal.

The scoring results are generally announced within a week. The competition is supervised on-site by EU observers, and the final results are declared through relevant Belgian ministries and become effective after approval by the EU.

Regarding the judges, before scoring each day, the organizing committee arranges for them to first taste a "calibration wine" to help open their taste buds and adapt to the acidity and alcohol content of the wine. More importantly, its purpose is to strive to ensure that the scoring standards of each group of members are as close as possible.

At the same time, to avoid competition manipulation or scoring bias, the organizing committee, without the judges' knowledge, will place the same wine into the same series to be tasted twice. This is to test whether the judges can distinguish which two out of a dozen or so wines are identical and provide the same score.

Furthermore, while the judges are scoring the wines, the organizing committee is also scoring the judges. The event's statistical software is simultaneously recording and analyzing the standards and styles of the judges' scoring.

After the competition ends, the judges will receive a statistical report from the organizing committee regarding their scoring results. In a sense, this is also a personal "report card" for the judges of this competition.

Striving to ensure fairness and impartiality is the reason why the Brussels International Wine Competition can gain worldwide attention, attract countless top wineries from home and abroad to participate, and be held for over thirty consecutive editions, becoming a world-authoritative event.

Otherwise, top wineries in France and the United States wouldn't put up with Belgium!

Browsing the news online about Jiuxiang Food, the recent buzz around Jiuxiang Food had only slightly diminished.

Su Yang believed that as long as he could add fuel to the fire in early July, Jiuxiang Food should be able to return to the public eye once again.

However, he also felt that his marketing recently seemed a bit too frequent.

But there was no other way!

With such intense market competition now, how can one sell goods without marketing?

Whether it was Nine Fragrance Hotpot, Yanhu Vocational School, or Jiuxiang Food, all had profited from this marketing!

Especially Jiuxiang Food; its development would be quite smooth going forward.

After thinking for a moment, he decided to call Zhang Zhiyuan of Longjiu Group!

The call connected quickly, and Zhang Zhiyuan's hearty laughter came from the other end: "Brother Su, why are you calling me? You guys have really been in the limelight lately; I've been quite envious!"

Su Yang said with a smile: "Isn't it because of the Brussels International Wine Competition?"

Hearing Su Yang talk about business, Zhang Zhiyuan's tone also became serious: "Are you confident?"

"I should be able to get a grand gold medal!"

Zhang Zhiyuan asked in surprise: "Do you have inside information?"

"How is that possible?" Su Yang said with a smile, "I have confidence in the wine brewed by my own company!"

"Really?"

"Of course it's true!" Su Yang said very confidently, "If I didn't have confidence in my own products, I would have no need to make wine at all."

Zhang Zhiyuan could hear his confidence in his words!

Recalling Su Yang's recent actions, remembering how Su Yang had achieved such a career at a young age, thinking of his father's evaluation of Su Yang, and thinking of the taste of chizhu... Zhang Zhiyuan inexplicably developed quite a bit of confidence in Su Yang.

This guy is definitely a genius!

He thought for a moment and said: "That makes sense, I believe you!"

Su Yang then laughed: "Besides, even if we fail, we won't lose much money... Why don't we take a gamble? Let's bet that our product is excellent enough?"

"Good!" Zhang Zhiyuan laughed loudly, "I'm in with you!"

"Trust me, you won't go wrong!"

"Do you know about the Rongcheng Universiade at the end of the month?"

"I do!"

Su Yang had heard of this; after all, he ran a gym and a football club.

It was more or less related to sports!

Spark Fitness also wanted to take advantage of the Universiade to promote itself!

Zhang Zhiyuan laughed: "If chizhu really can win an award, we can try our best to strive for the Universiade official designated wine!"

"Are you confident?"

Unerring version reading! First release of this novel.

Su Yang took a slight breath.

If Zhang Zhiyuan hadn't reminded him, he wouldn't have thought of this at all!

"Our Longjiu Group probably can't compete when it comes to baijiu, but if it's wine, if we exert our efforts together, the probability is actually quite high!" Zhang Zhiyuan said in a low voice, "I heard that Chenyu Group is striving to become the official designated wine... Although Chenyu Group has official shareholding, this is an event held on our home turf after all, so we still have a certain advantage, as long as the chizhu brand doesn't embarrass the officials..."

Su Yang's mind raced as he began to deduce the possibilities of striving for it after cooperating with Longjiu Group...

Seeing that Su Yang didn't answer, Zhang Zhiyuan continued to persuade: "If you ask me, as long as chizhu can get a grand gold medal, and we go and plead with the higher-ups, they will definitely help us. After all, we are a local enterprise, and they are also supporting the wine business—isn't this their achievement?"

"Good!" Su Yang nodded, "Let's do it together!"

"If we really snatch the official designated wine quota, Chenyu Group will probably be very dumbfounded, right? After all, they were the ones who sold chizhu to you in the first place!"

Hanging up the phone, a smile couldn't help but appear on the corner of Su Yang's mouth.

Zhang Zhiyuan's proposal really had great feasibility!

Since the Universiade is being held in Rongcheng, shouldn't they use some local specialties to entertain the guests?

For Chizhu Wine Industry alone, it might be very difficult to compete with a leading wine enterprise like Chenyu Group!

But if Longjiu Group is added, that would be different!

Chenyu Group seems to have official shareholding from Yanshi, but the shareholding doesn't seem to be much.

It's not as pure-blooded as Longjiu Group!

Besides, Yanshi is in the north and has nothing to do with Rongcheng.

As long as Chizhu Wine Industry can be marketed well, snatching this quota is relatively logical.

The advantage is mine!

If he could snatch this quota, he could continue to increase the fame of Chizhu Wine Industry!

One must know that in Derong County, there is quite a lot of inventory in the wine cellar of Chizhu Wine Industry.

Much of it was handled over to him by Chenyu and Fildo Group when Su Yang acquired Chizhu Wine Industry...

After the buff baptism during this period, the taste has improved a lot!

If he doesn't sell it, he loses money!

It can only be said that it's fortunate it's dry red, which is durable for storage!

As the mobile phone alarm rang, Su Yang gradually came back to his senses... It was time to get off work!

Packing up his documents and walking out of the office, Su Yang saw the somewhat resentful gaze of Yu Chengjun.

Returning to the villa, Su Yang saw Tao Xue come up to greet him.

After giving Su Yang a warm hug, Tao Xue reminded him: "Brother Su, have you forgotten something?"

"What thing?"

Tao Xue reminded him: "Last time we went on a trip, didn't you say that as long as I helped you get along well with other women, you would give me a reward?"

Su Yang played dumb: "What, was there such a thing?"