592: Chapter 592 Not Big Enough Heart! Tiancheng Cola's Marketing!

Chapter 592: Not a Strong Enough Heart! Tiancheng Cola's Marketing!

Zhou Chenghong clenched his fists and strode out of Su Yang's office.

When he saw Pei Jiaqi, he even looked up and took the initiative to greet her.

Pei Jiaqi merely nodded silently.

When Su Yang saw Pei Jiaqi, he saw her beautiful face looking bitter.

Su Yang asked her a bit about her performance for the month, and her large eyes immediately filled with tears.

It seemed as if she would burst into tears if he said even a slightly harsh word!

Su Yang took a deep breath, feeling a bit helpless.

After thinking for a moment, he could only say, "Go back and do a proper review, summarize your experience, and strive for profitability!"

"Okay, Boss!"

"You may go!"

Su Yang felt a bit dejected, starting to wonder if he had been too hasty in trying to help them grow!

But then he felt that there was nothing wrong with his approach.

Being a private equity fund manager meant handling tens of millions, hundreds of millions, or even billions of yuan.

Some public fund managers even needed to manage and be responsible for over a hundred billion in capital...

Even if that hundred billion was cut in half, didn't those people still live happy and carefree lives?

In this day and age, how could one be a fund manager without some resistance to pressure?

Was six million really that much?

"Mm!"

Pei Jiaqi nodded, stood up from the sofa, and left quickly.

As she left, Su Yang seemed to see her wiping away tears...

On the tenth, Yuanshi Private Equity's profits were quickly announced via email.

Those who had invested in the private equity fund were all smiles.

Those who hadn't invested felt like they were at a funeral upon hearing the news!

After all, Yuanshi Wealth No. 1 had been profitable for two consecutive months, and the profit levels were quite impressive!

In just two short months, profits exceeded 30%; what more could one ask for?

Within Jufan Holdings, many executives who were loyal to Su Yang and had bought into the Yuanshi Private Equity fund were also beaming with joy at the news.

Over at Spark Entertainment Group, the actors and influencers who had invested in Yuanshi Private Equity were also very happy!

One must understand that they hadn't really thought much about making a profit when they bought into the private equity fund.

They just wanted to support the boss or show their loyalty.

They hadn't expected the boss to give them such a huge surprise!

Su Yang didn't think much of it; these people really were supporting him.

Besides, it was all about harvesting the Americans to enrich his own people, so he wished he could harvest even more!

After the private equity fund's earnings were announced, Tiancheng Cola's operations also began.

Cai Zhenyu, Lan Songbai, Wei Ping, and others worked together to headhunt over twenty talents for Su Yang in beverage development, sales channel establishment, and production processes!

Through Han Kun's connections, the newly formed Tiancheng Cola R&D Department reached a cooperation agreement with the Shancheng Institute of Chinese Medicine to jointly develop Tiancheng Cola's sports drink.

Adding Chinese medicine was a long-standing tradition of Tiancheng Cola, and it couldn't be abandoned.

Su Yang could completely sell it as a health product!

After all, many drinks on the market now were no longer just ordinary beverages!

In addition, Tiancheng Cola began recruiting more R&D staff, preparing to develop other products.

This included ordinary sports drinks without Chinese medicine, as well as other types of beverages.

Su Yang didn't plan to let the R&D department expand too aggressively; he could start by recruiting excellent talent to cultivate.

In any case, the R&D department already had five experienced R&D leaders!

Of course, to poach those talents, Tiancheng Cola had paid a significant price.

But Su Yang didn't care at all!

At most, he'd pay a bit more in salary, and given their strength, they were indeed worth it!

By the fifteenth, Tiancheng Cola noticed that the old version of Tiancheng Cola already produced was almost sold out, and with distributors wanting to continue taking stock, they sought Su Yang's approval and decided to launch another marketing campaign!

Tiancheng Cola's output wasn't high. Not long ago, because it had trended repeatedly and gained the sympathy of netizens, coupled with a "massive" price cut, the distributed stock and tens of millions in inventory were nearly bought out by netizens and local citizens.

Now was the perfect time to launch the new version of Tiancheng Cola!

Thus, Tiancheng Cola launched a lucky draw and gift-sharing event on its major official accounts for the improved formula, giving back to new and old customers, and announced that 200,000 cases of Tiancheng Cola would be given away for free to netizens for tasting!

Netizens who won the prize and posted videos or photos of themselves sharing the cola with friends or family in the comments section would also have a chance to win a 10,000 yuan cash reward.

A total of fifty people could receive the cash reward!

As soon as the event was announced, combined with the attention gained from previous traffic hype and the strong push from Spark Entertainment Group, the news that Tiancheng Cola was spending 3.6 million to give away 200,000 cases of cola for free once again hit the trending lists on several platforms!

For a time, many netizens followed Tiancheng Cola's official accounts and stores, waiting to rush in on the twentieth to leave comments and enter the draw!

Everyone loves free things!

After all, with 200,000 cases of cola, netizens felt they had a relatively high probability of being chosen!

And with the subsequent 10,000 yuan cash reward, if they could win that, it would certainly be sweet!

Many netizens left comments one after another:

"Tiancheng Cola really listens to advice; they actually improved the cola formula!"

"Yeah, yeah!"

"I wonder if it tastes good. I bought the previous version, and I wasn't quite used to drinking it!"

"It shouldn't be bad. After all, Jiuxiang Food is standing behind Tiancheng Cola now!"

"200,000 cases of cola plus 500,000 in prize money, Tiancheng Cola is really being generous!"

"I love this kind of marketing, letting us try it for free!"

"If it tastes good, I'll support them. I like drinking cola anyway!"

"Man, Tiancheng Cola has been losing money for years, and yet they're giving us cola at a loss... I'm really touched!"

"Touched +1!"

"Touched +2!"

"..."

Meanwhile, Tiancheng Cola and Spark Media also began to get busy.

After all, these two companies were the main forces behind the event!

Su Yang was also constantly monitoring the progress of the event!

Good news soon came from Tiancheng Cola. Before the lucky draw even started, several distributors who worked with Jiuxiang Food expressed interest in Tiancheng Cola, mainly distributors from Sichuan and Shancheng!

Firstly, they had already tasted the new Tiancheng Cola. Although the taste was a bit unusual, with a hint of Chinese medicine and mint, it was unexpectedly delicious!

In other words, while retaining its original characteristics, Tiancheng Cola had significantly enhanced its flavor, making it memorable!

Secondly, they saw Tiancheng Cola's determination through this event!

At least Tiancheng Cola was seriously doing marketing and investing large amounts of capital into promotion!

As long as the goods were easy to sell, they were willing to support Tiancheng Cola!

Thirdly, Tiancheng Cola had a high reputation in those two places. It had many supporters and was a childhood memory for many.

Back in the day, it had occupied 75% of the domestic carbonated beverage market. In the 1980s, it graced the tables of state banquets and was designated as the beverage for state banquets and foreign affairs.

It had won gold medals internationally, becoming the only international gold medal winner in the domestic beverage category, hailed as a "Famous Drink of a Generation."

Moreover, they also knew Tiancheng Cola's current production capacity was not high.

Now that 200,000 cases were being given away for free, what about the remaining stock?

It was better to place some orders for Tiancheng Cola first, to avoid running out of stock later!

Distributors from several other provinces saw this and also wanted to buy some to test the waters.

They had quite a bit of trust in Jiuxiang Food!

This company focused heavily on marketing, had a very strong upward momentum, and also considered their interests. Cooperation between the two sides had always been very pleasant!