515: Chapter 515 Why not make money?! Jiuxiang Foods became famous because of one sentence!

Chapter 515: Turning Down Money! Jiuxiang Food Goes Viral Over a Single Sentence!

"Because staying up late is bad for your health~ dear!"

Looking at Jiuxiang Food's reply, Bai Chen sat before his computer and glanced at his colleagues who were still grinding away. A sudden, inexplicable wave of bitterness washed over him.

The project had been under a tight deadline lately, so he and his colleagues often worked overtime and stayed up late.

He had only slept for three hours yesterday. He was in a terrible mood and had a very short fuse!

His salary and benefits were considered decent for Shenzhen, but every day he felt like he was living in a daze.

Like a machine!

Hiding the webpage, Bai Chen rubbed his eyes, which felt sore and dry.

Leaning back against his chair, he closed his eyes and remained silent for a long time.

"Bai Chen!"

"Yeah?"

"What's wrong? You're not about to collapse, are you?"

"Boss, of course I can hold on!"

"Good, hold on for a bit longer!"

"Got it!"

"..."

Just as Bai Chen returned to his overtime grind, the conversation where he questioned why Jiuxiang Food didn't work overtime completely blew up. Many netizens left comments under Jiuxiang Food's reply: "Because staying up late is bad for your health~ dear!"

"I don't know why, but seeing this sentence makes my heart ache!"

"I'm touched too. Our company often makes us work late, and they don't even pay overtime!"

"Staying up late is bad for your health... Now that's what I call humane management!"

"Turning down money? Is something wrong with this company's management? I bet this company will go bankrupt sooner or later!"

"To the idiot above: I hope you work overtime every day, work night shifts every day, and never get paid for it!"

"Jiuxiang Food and Nine Fragrance Hotpot are one and the same. Their boss is the one with real vision. Besides, he's already achieved financial freedom long ago; he doesn't care about this bit of money at all!"

"Please, give me more rich people like this. I love it!"

"They could clearly make more money, but because they think staying up late is bad for their employees' health, they just stop making money... Honestly, I don't even know how to describe it!"

"They truly treat their employees well and even consider their physical health!"

"I work 12 hours a day, including rotating night shifts, with only two days off a month. In the end, my take-home pay is less than a general laborer at Jiuxiang Food..."

"This food company has real character. I love its unyielding attitude. I hope it never changes!"

"Seeing a company like this puts me in a bad mood. I'll punish their employees by making them produce three bags of sunflower seeds for me!"

"What right do we have to question why Jiuxiang Food doesn't make its employees work overtime? Do we actually like staying up late for work?"

"This company is truly good to its employees. They'd rather hire more people than let their staff stay up late... Though 6,500 a month seems a bit low for Rongcheng!"

"True, true. It's still not as good as Donglai Supermarket. This is Rongcheng after all. If the salary were a bit higher—at least 10,000 a month for Rongcheng—that would be better!"

"Jiuxiang Food is just an ordinary food company. Among food companies, their benefits are already quite excellent!"

"Exactly. They provide room and board, an eight-hour workday, and weekends off. What more do you want? That's definitely a good job in Rongcheng. If I weren't from Gui Province, I'd head over there right now!"

"No wonder thousands of people scramble to apply whenever they recruit. They really treat their employees like human beings!"

"Exactly. If factories were better to their employees, how could young people not go?"

"I've decided. No matter what, I'm joining Jiuxiang Food. I happen to have a Master's in Food Engineering... and they're recruiting research talent in that field!"

"Donglai Supermarket only requires seven hours of work a day!"

"I look at my company, then I look at Jiuxiang Food... I really want to say the difference is massive!"

"Like employees, like boss. I finally understand why Mr. Ji and the General Manager of Jiuxiang Food are good friends!"

"..."

Soon, many netizens were posting screenshots of the conversation between Jiuxiang Food and Bai Chen everywhere...

When netizens who hadn't been paying attention to Jiuxiang Food saw the screenshot, many whose jobs required late nights couldn't help but voice their own laments—and they remembered this company, "Jiuxiang Food"!

Some went straight to online stores to find Jiuxiang Food's shop and added it to their favorites and following lists.

Hu Ruixi was stunned when she saw the sudden explosion of replies.

She had just said something offhand. Did these netizens need to be so excited?

After graduating, she had worked as a customer service representative for an outsourcing company for a certain JD-like platform, but she soon couldn't take it anymore.

Not long after Jiuxiang Food was established, she beat out many competitors and successfully jumped ship.

After arriving at the company, she realized that the Jiuxiang Food factory was somewhat out of place compared to the other plants in the industrial park.

Because they never worked night shifts.

Once, she had casually asked Mr. Tan why their workers didn't work night shifts.

At that time, Mr. Tan was silent for a moment before replying: "The boss said it's because staying up late is bad for the health!"

To be honest, that sentence had deeply moved her back then too!

Although she hadn't intentionally memorized it, when she was asked just now why Jiuxiang Food's workers didn't work night shifts, she had instinctively blurted it out!

She hadn't expected that putting this sentence online would resonate so strongly with other netizens!

Su Yang also noticed the comment made by the Jiuxiang Food account.

Truth be told, if the official Jiuxiang Food account hadn't said it, he might have eventually ordered the employee managing the account to find a way to get that sentence out there.

He had been holding back!

Because he believed that if the employee managing the account couldn't say it naturally,

Then it likely wouldn't achieve the effect he had seen in his last Business Deduction!

Some trending topics are bought, some are manufactured, and some are purely coincidental!

If the context had been different, or if a different netizen had replied, it might not have been natural enough. It would have seemed too forced and failed to evoke empathy from the netizens.

Taking a deep breath, a smile appeared on Su Yang's face.

Everything was going smoothly!

After a moment's thought, he sent a wechat message to Yu Siying, forwarding the screenshot of the conversation between the Jiuxiang Food official account and the netizen: "Keep an eye on this screenshot. If there's a chance it'll blow up, give it a push!"

"Understood, Boss!"

This topic wasn't in the original promotion plan, but it didn't interfere with the overall strategy.

In fact, it would make the promotion even more effective!

Even without Spark Entertainment's help, this topic could have trended, but why not use the resources available?

By now, he didn't really care about that small amount of promotional expense!

Besides, most of those promotional fees would end up in the hands of his Spark Entertainment employees or flow into the company's profits... and the employees got some practice out of it!

The latest chapters of this novel are first released on Taiwan Novel Network. Please go there to read!

Closing the webpage, Su Yang began reviewing the resumes forwarded to his email by the various subsidiaries.

As expected, Jiuxiang Catering and Jiuxiang Food had forwarded the most resumes, followed by Yanhu Vocational School and Spark Entertainment.

Before long, he discovered a young person among the many resumes with a 3-star Marketing talent worth cultivating... His mood improved even further!

Come, come, come quickly and work for him!

Where should he place them?

He could consider sending them to Meijia Housekeeping for training; they were indeed short on talent over there!

Without any surprise, the news that Jiuxiang Food refused to work overtime even when sold out was pushed to the top of the trending lists.

Trending alongside it was the reply from the Jiuxiang Food customer service.

The sentence "Because staying up late is bad for your health~ dear!" touched countless netizens and completely broke through to the mainstream!

The reason it resonated so strongly wasn't just because of this simple sentence or this simple show of concern.

It was also because of the context: Jiuxiang Food had gone viral first and then sold out!

Clearly, by just working a little more overtime, they could easily earn more profit!

But they just sent their employees home...

They were truly doing it for the physical health of their employees, stubbornly refusing to let workers pull night shifts.

They were truly turning down money!

In this environment of intensifying rat races and short-sightedness... Jiuxiang Food was so special compared to other factories and companies!

Of course, these netizens didn't understand Su Yang.

Make employees work overtime?

Overtime was out of the question!

Especially in a workplace like a factory that was easy to manage with fixed locations and hours—there absolutely could be no overtime!

If all the workers worked overtime, with each person doing the work of two... when would his employee count ever break 100,000?

Wouldn't that just be making it harder for him to level up?

Who would go out of their way to look for trouble?

As for making money, he certainly liked making money!

But he knew very well that only with a good reputation and a solid brand could he make even more money.

He had plenty of time to wait... and he wasn't under any pressure!

With Jiuxiang Food hitting two trending topics, Tan Yanghong reported to Su Yang that the number of self-media bloggers appearing at the Jiuxiang Food gates had increased.

Su Yang told him not to worry about it, but to maintain order at the factory and absolutely not let those people inside!

He also told him to contact the industrial park management and have them do their part; after all, the management fees had been paid.

Su Yang was all too familiar with these clout-chasers.

After all, he had essentially started out in the MCN business!

Let them chase it if they wanted. In any case, he and his Jiuxiang Food were upright and beyond reproach!

Even regarding food safety, he had Tan Yanghong keep a strict watch!

He would occasionally go and inspect it personally!

Since Jiuxiang Food's inception, he had never taken any money from the company account.

It had been a constant stream of investment.

He didn't need the profits from the company account; he could make money just by sitting back and collecting the rebates from employee wages and benefits.

So naturally, he wouldn't use inferior raw materials and throw dirt on himself!

He wanted to keep himself clean and try to be as irreproachable as possible!

He took another look at the Jiuxiang Food corporate management panel. Over the past few days, overall employee loyalty had been on the rise.

Sure enough, happiness comes from comparison.

Being envied by others always makes one happy, even if they don't say it!

When the outside world was saying how good the benefits at Jiuxiang Food were, the sense of pride among the Jiuxiang Food employees also increased!

General laborers certainly wouldn't compare themselves to programmers at big internet firms.

They would only compare themselves to general laborers at other factories.

In Niu Zhitong's livestream room at Spark Media.

Seeing the bullet comments clamoring for Jiuxiang Food snacks, Niu Zhitong put down the clothes in her hand and said helplessly:

"Family, it's not that I don't want to sell Jiuxiang Food's products, they really are out of stock!"

"Pay more? Even with a price hike, there's nothing! I can't just conjure them out of thin air for you, can I?"

"There's really none left, not even a drop!"

"Why is Gong Zihao eating them every day? He hoarded them himself. I've almost finished mine too... emmm, I only have half a bag of dried tofu left!"

"You want the ones I've already started eating? You're not a pervert, are you?"

"..."

At Xingli PR, a subsidiary of Spark Entertainment Group.

Kang Xuyan, Ji Sheng, and Xie Ren sat in the office, all smiles.

Ji Sheng put down his teacup and said excitedly, "I told you, our boss is a marketing genius. Any promotion plan he plans and oversees never fails. I've never fought such an easy battle!"