583: Chapter 583 I should have raised fewer animals! Marketing is still the way to go!

After Su Yang finished talking to his aunt, the phone was passed back to his cousin.

"Brother!"

Su Yang spoke first: "Whether it's the college entrance exam or finding a job, don't put any pressure on yourself. Just do your best. If you do well on the exam, I can give you a reward!"

"What kind of reward?"

Su Yang countered, "What kind of reward do you want?"

"Can I go traveling?"

"Of course!"

"I want to go to Dunhuang, and I also want to see the sea!"

"No problem!"

"Brother~ You've really struck it rich!"

"..."

After coaxing his cousin a little, Su Yang happily put down the phone, then picked up the kitten in his arms and walked back to the villa along the pebble path.

At ten o'clock in the evening, Su Yang's aunt's family gathered to eat.

Because they had to raise pigs, their family dinner was usually quite late.

Then, Su Yang's aunt brought up the phone call she had made to Su Yang in the afternoon.

Xiong Ting's father asked, "What did your cousin say to you? Which major is good for employment?"

Holding her rice bowl and adjusting her glasses, Xiong Ting replied with a smile, "He said studying medicine is quite hard, so any other major is fine!"

"Any major is fine?"

Xiong Ninghui looked at his daughter in confusion.

Su Yang's aunt said from the side, "Her brother means that if she goes to develop in Rongcheng in the future, the major doesn't matter!"

"Yes!!" Xiong Ting nodded repeatedly, smiling so wide her gums showed, "My brother said he'll look after me in Rongcheng, and a monthly salary of over ten thousand won't be a problem, even if I just get into a vocational college!"

"Did he really say that?"

"Yes!" Xiong Ting nodded and added, "Do you know Cousin He Zhiheng, the one who is related to my cousin?"

"I know him! He got married not long ago, and I heard he even bought a house in Rongcheng!" Xiong Ninghui said, "We were busy and couldn't go, but we still sent a gift."

Xiong Ting smiled, "Cousin He Zhiheng graduated from a vocational college, and now he's helping my brother, earning over ten thousand a month!"

"Your brother is indeed successful... If it's your cousin Su Yang, his words are trustworthy!" Xiong Ninghui laughed after hearing this, "If you don't want to take the civil service exam, you can indeed go to Rongcheng to take a look."

"Yeah!"

Her aunt interjected, "But you still need to study hard. There's less than a year left, so try to get into a good university. With a higher degree, you can help your brother more. He must have a hard time doing business out there!"

"Mm-hmm!" Xiong Ting nodded, "I will!"

Xiong Ninghui asked again, "Then what major do you plan to apply for?"

"Accounting, I guess!"

"Mm! Accounting is also good!" Xiong Ninghui suddenly smiled, "Now you don't have that much pressure, right?"

"Hehe!"

Xiong Ting didn't know what to say; she was afraid she might get too arrogant!

Anyway, after chatting with Su Yang, she felt her pressure greatly reduced... It was such a relief!

After dinner, when Xiong Ting left, Su Yang's aunt started talking to her husband about buying a house.

"Su Yang's opinion is that there's no need to buy a house now. We don't know where Tingting will develop in the future. The liquidity of houses in the county is poor now. If we buy it now and sell it later, we might lose a lot. It's better to wait until Tingting graduates and just give her the money!"

Xiong Ninghui asked in a low voice, "Did he really say that?"

"Yes! I think what he said makes a lot of sense!"

Xiong Ninghui frowned and hesitated; buying a house for their daughter was something they had agreed upon as a couple.

Hearing the pigs squealing next door, he hesitated for a moment and said, "We can indeed listen to him!"

"You think so too?"

"Last time we met during the New Year, when we talked about pork prices, he said pork prices might be bad this year and suggested I raise fewer. At the time, I listened to his analysis and thought it made a lot of sense. Besides, he runs a hotpot restaurant..." Speaking of this, Xiong Ninghui slapped his thigh, "Sigh~ If only I had known, I would have raised even fewer. I still raised too many!"

Su Yang's aunt's expression was quite relaxed: "That's something we can't help. Pig farming is just like this. We definitely lost less this year!"

"Yeah!"

"Also, he said if we don't want to keep the money in the bank, we can buy his company's private equity fund... What do you think?"

"A maximum loss of 30%? That's not impossible!" Xiong Ninghui thought for a moment and said, "He is definitely smarter than us. Since he bought it, it certainly won't be too bad. Plus, he wouldn't care about this small amount of money from us."

"Yeah!"

"Calculated, in another half a year, we will have received nearly 200,000 in dividends!"

"Yeah!"

"When our deposits mature, let's discuss it again and ask him!"

"Okay!"

"..."

On Monday, Su Yang introduced the several heads of Xingmang Ground Promotion to all the subsidiary executives attending the meeting.

Except for personnel matters, Jufan Holdings' management of its subsidiaries is relatively relaxed.

However, at every regular meeting, all group companies, subsidiaries, or other companies they hold stakes in, as long as their headquarters are in Rongcheng, will meet together.

Su Yang doesn't like meetings to last too long. He is very efficient in meetings, usually focusing on the big picture and delegating the small details. He deals with the strategic development directions of each subsidiary and occasionally asks a few questions about matters he is concerned about.

As for the rest, he communicates with the heads of the subsidiaries privately.

If subsidiaries need to cooperate, they will also discuss it privately after the meeting, and they can also ask Su Yang to join.

This time, besides the issue of "strategic expansion," Su Yang asked about the Mingxuan GG proposal for Jiuxiang Food, as well as the preparations for the Chizhu Winery promotional documentary.

After the meeting, he also checked on the work progress of Linyi Film and Television and Heili Film and Television!

Finally, he called Cheng Wenhuo to his office to understand the company's progress in acquiring Tiancheng Cola.

Then Su Yang began to carefully consider how to develop Tiancheng Cola.

Tiancheng Cola has not developed well in the years since it became independent, and there are certain objective reasons for this.

Coca-Cola accounts for 53.4% of the domestic carbonated beverage market share, and Pepsi accounts for 32.2%.

These two international giants have almost carved up 90% of the domestic market share.

After Tiancheng Cola's bankruptcy reorganization, its valuation was less than 100 million, and it has been losing money year after year. It really can't even compare to a fraction of Coca-Cola or Pepsi.

Then there's the marketing expense; Tiancheng Cola can't compare to the two cola giants. They can really crush others with money!

Just Coca-Cola's annual global marketing expenditure is over ten billion US dollars!

Then there's the price, which almost forms a barrier.

For the same bottle of cola, Coca-Cola and Pepsi sell for 3 yuan a bottle, but Tiancheng Cola sells for 4 yuan.

Don't underestimate this one-yuan difference; after all, it's 30%!

Finally, there's the taste. Tiancheng Cola added herbal plants... the taste is a bit strange!

But the vast majority of people in this world like sweet things.

Su Yang thought about it carefully and decided to call Yu Siying.

For this matter, it still needs a wave of marketing. While it is still in the process of acquisition, Spark Media needs to contribute.

He doesn't ask to defeat the two cola giants, but he must at least get a share of the beverage market.