588: Chapter 588 Promotion and Marketing! 200,000 cases of Coke to be given away!

The interests of the factory were inherently aligned with the interests of the partner distributors.

Su Yang had no need to exploit others!

Furthermore, Tiancheng Cola only cost four yuan a bottle; the compensation the company provided to those distributors couldn't possibly exceed one yuan per bottle!

After finishing his morning work, Su Yang breathed a slight sigh of relief.

The business of Tiancheng Cola had temporarily gotten on the right track!

For the short term, he didn't have high expectations for Tiancheng Cola.

It would be enough to turn a profit without resorting to mass layoffs first!

Once Tiancheng Cola started making money, Su Yang would begin to standardize the factory's systems.

He would bring the compensation for general workers at Tiancheng Cola in line with the general workers at Jiuxiang Food!

Since the company wasn't profitable yet, Su Yang felt it wasn't appropriate to give those employees a raise just yet.

Two days later, Su Yang saw the collaborative promotional plan between Tiancheng Cola and Spark Entertainment Group.

On the Tiancheng Cola side, the new management wanted to achieve results immediately!

As for Spark Entertainment Group, because they were a new partner and also Su Yang's holding company, and because they attached great importance to the Shancheng market, they also wanted to put in some effort into the marketing of the Tiancheng Cola brand to prove their strength, so the plan came out very quickly!

Su Yang estimated that someone must have worked overtime to get it done...

However, at this moment, he certainly wouldn't say anything.

He couldn't dampen the enthusiasm of both parties!

Moreover, when it came to promotion, it was indeed better to be quick rather than slow.

Taking advantage of the fact that Jiuxiang Food had just acquired Tiancheng Cola and made it to the trending topics, it still had some buzz, which would make promoting it more cost-effective!

After browsing through the dozens of pages of the promotional plan on his computer, he closed his eyes and began a Business Deduction, then constantly changed and revised the plan to ensure Tiancheng Cola achieved the highest possible sales volume!

Amidst constant contemplation, Su Yang began to slowly revise the plan...

After about two hours, once he was somewhat satisfied, he sent the plan to Yu Siying and Cai Zhenyu in their wechat group.

Not long after, Yu Siying spoke up in the group: "The boss's promotional plan is truly impressive!"

Cai Zhenyu also said: "Indeed, I feel like the angle of the promotion seems even better now!"

Yu Siying: "@Cai Zhenyu: The boss is a marketing master. Back then, the promotions for Jiuxiang Catering, Jiuxiang Food, and even Yanhu Vocational College were all personally overseen by the boss!"

Su Yang: "It's just creating some gimmicks to attract everyone's attention. Your plan was actually not bad, but it was just a little... too steady and conventional!"

Yu Siying: "I understand, Boss!"

Su Yang: "Also, once the new cola is mass-produced, spend 3.6 million to invite netizens across the country to taste the new version of the cola, and strive to get on the trending topics again!"

Cai Zhenyu also said: "For free?"

Su Yang: "Yes, a 6-bottle case of cola has a market price of 18 yuan, so 3.6 million can give away 200,000 cases!"

Cai Zhenyu: "What a generous move, Boss!"

Su Yang replied: "If the campaign is done well, it will definitely be better than just spending 3.6 million on advertising... Yu Siying, you are in charge of the planning, strive to make this event a success!"

Yu Siying: "Understood, Boss!"

Su Yang: "I suggest playing the pity card first, playing it in every way possible. Plus, we've already lowered the price, so we have the right to play the pity card; it won't count as fleecing the customers!"

Yu Siying: "Understood, Boss!"

Two days later, Su Yang received news that Tiancheng Cola had officially lowered its prices!

Another day later, the news of Tiancheng Cola's price reduction made it to the trending topics, as expected.

The headline was—《Listening to Netizens' Advice, Tiancheng Cola Drops Price to 3 Yuan a Bottle!》

This headline was very eye-catching, and many internet trolls loved seeing this!

Su Yang clicked on the headline, which redirected him directly to Weibo, where he saw the related news report.

The report stated that the national brand Tiancheng Cola, which had just been acquired by Jiuxiang Food, had received an injection of hundreds of millions in funds and had officially announced a price reduction.

Moreover, it was said that this was because many netizens had left comments under the official Tiancheng Cola account, complaining that Tiancheng Cola was too expensive, and the major shareholder Jiuxiang Food and the new management both believed that lowering the price was the only way for Tiancheng Cola to gain stronger competitiveness.

This report also reintroduced the nearly century-long development history of Tiancheng Cola, its past glory of being sold overseas in the 1980s, and the process of being sabotaged and "shelved" by Pepsi until it was on the verge of bankruptcy, before finally reclaiming the brand and formula to reorganize the company!

It then talked about how, due to years of consecutive losses, rumors of its bankruptcy had spread a few years ago, leading to netizens buying it out of stock.

Finally, it covered how Tiancheng Cola continued to lose money after its bankruptcy restructuring, only to be ultimately acquired by Jiuxiang Food... This was effectively trying to help Tiancheng Cola win some sympathy points!

Finally, the report also included screenshots of many netizens urging Tiancheng Cola to lower its prices!

It indicated that Tiancheng Cola had only lowered its prices because it listened to the suggestions of netizens!

It turned out that when Jiuxiang Food first acquired Tiancheng Cola, many netizens had complained that the 500ml Tiancheng Cola cost 4 yuan a bottle, which was 1 yuan more expensive than Coca-Cola and Pepsi, and asked if it could be lowered.

A few days ago, roughly after Tiancheng Cola reached a partnership with Spark Entertainment Group and the official Tiancheng Cola account was taken over by Spark Entertainment, they replied to netizens on Weibo, stating that they would report this suggestion to the company's senior management.

Yesterday, when Tiancheng Cola officially announced the price reduction, Spark Entertainment seized the opportunity and pushed this information to the trending topics!

Many netizens also left comments under this post:

"I didn't expect Tiancheng Cola to actually lower its price... Hahaha, I've waited twenty years!"

"Exactly! I never thought I would see Tiancheng Cola lower its prices in my lifetime!"

"If it's three yuan a bottle, then I'll support it!"

"Listen to advice, eat well, nothing wrong with that!"

"But the taste of Tiancheng Cola is a bit strange, it has a medicinal flavor!"

"Indeed, can you improve the formula?"

"You don't understand, Tiancheng Cola is supposed to taste like this!"

"Regardless, I'm willing to support it!"

"Tiancheng Cola has it really tough, losing money year after year and still lowering prices!"

"Support the national brand!"

"..."

While Su Yang was browsing the netizens' comments, he saw the official Tiancheng Cola account reply again to the person who had asked Tiancheng Cola to improve its formula.

Tiancheng Cola: "Last time, a netizen suggested that we improve the formula, and our company has already started working on it with the help of Jiuxiang Food, so please stay tuned!"

As soon as the official Tiancheng Cola account spoke, it was caught by many netizens!

"I was actually mentioned by the official account, what an honor, but are you really going to improve the formula?"

"Good grief, you guys really do listen to advice!"

"Now I'd be too embarrassed to speak if I didn't follow you!"

"If it's Jiuxiang Food, then it's worth looking forward to; the snacks from Jiuxiang Food are really delicious and make me unable to stop eating them!"

"Indeed, I always feel that the snacks from Jiuxiang Food taste very good and really suit my taste?"

"Is Jiuxiang Food really that good?"

"You can try the snacks from Jiuxiang Food; the taste is really great, I recommend you try the jiuxiang beef!"

"..."

Tiancheng Cola inserted another comment: "Grieved.jpg. Why did you guys go off-topic? Shouldn't you be paying attention to me?"

"Hahaha!"

"By the way, Jiuxiang Food has invested in your company, did they give you a raise?"

Tiancheng Cola: "All employees received a monthly salary increase of one thousand!"

"I'm so envious!"

"They gave a raise even while operating at a loss? That's definitely the style of Jiuxiang Food!"

"..."