596: Chapter 596 No playing the victim! No moral blackmail! No reminiscing! We must charge forward!

Chapter 596: Don't Play the Victim! No Moral Kidnapping! No Looking Back! We Must Charge Forward!

This wasn't strange at all; Tiancheng Cola had chosen Douyin and Bilibili as its primary promotional battlegrounds this time.

Over the next two days, news about Tiancheng Cola's activities would appear on many people's homepage trending searches!

Only those who followed the Tiancheng Cola Bilibili account and left a comment would have a chance to win free cola from Tiancheng Cola.

Douyin went without saying, as its commercial monetization value was extremely high.

Bilibili, with its majority of young male users, was notoriously difficult to fool and had lower commercial value.

However, Tiancheng Cola placed its main marketing front on Bilibili precisely because of these young male users.

Because the majority of people who drink cola are still young men!

And at three yuan a bottle, Tiancheng Cola's price wasn't some 'IQ tax,' nor was it an attempt to exploit the masses.

Furthermore, because Tiancheng Cola was a national brand, it was easy for it to gain the support of the young men on Bilibili!

If they could prioritize buying Tiancheng when they saw it while shopping for cola, the results would be fantastic!

Su Yang also planned to have Spark Media manage Tiancheng's official accounts long-term. He wanted to go wild on Bilibili, getting more young, beautiful ladies to dance and making the account thoroughly active—following China Unicom's example!

In terms of advertising budget, with tens of billions of dollars spent annually on marketing, even the current Su Yang didn't dare go toe-to-toe with Coca-Cola and Pepsi.

But when it came to generating buzz and attracting attention online, his company was very skilled!

This was also a relatively cost-effective marketing method!

The entire initial phase of the event would last for three days, from the 20th to the 23rd!

Following that would be the event for sharing Tiancheng Cola, and the lucky draw would begin at the end of the month.

In any case, Tiancheng Cola had money now, and Su Yang was very willing to spend it!

Opening the official Tiancheng Cola account, Su Yang looked at the recent and past marketing videos they had posted and couldn't help but frown.

Some of these videos told the history of Tiancheng Cola, others talked about how difficult it was for Tiancheng Cola as a national brand... it felt a bit like playing the victim to gain sympathy!

He took a deep breath and @Yu Siying and Cai Zhenyu in the wechat group:

"Whether it's the official accounts or customer service, let's not play the victim to get sympathy anymore. Don't over-emphasize the 'national brand' label too deliberately; we already are one!"

Yu Siying: "Then Boss, how should we market ourselves?"

Cai Zhenyu: "What is the Boss's positioning?"

Su Yang analyzed slowly: "Customers generally don't like brands that play the victim too much, especially male customers. I think we need to downplay that feeling... Let's not mention the past anymore. If we lost, we lost. we should know shame and then find courage!"

Cai Zhenyu: "Makes sense!"

Su Yang: "Also, the 'national brand' label can create a sense of moral kidnapping. We can't control other marketing accounts or self-media bloggers, but our official accounts shouldn't be too deliberate... Yu Siying, have your people pay attention to that!"

Yu Siying: "I think I understand what Boss means!"

Cai Zhenyu: "Do we need to treat Tiancheng Cola as a new brand?"

Cai Zhenyu: "Or as an ordinary old brand with a long history?"

Su Yang: "Exactly! We are already a national brand; there's no need to deliberately emphasize it!"

Su Yang: "We can win entirely on taste; there's no need to turn ourselves into a religion!"

He felt that chatting with Yu Siying and Cai Zhenyu was easy; they could quickly grasp his meaning!

Cai Zhenyu: "Does the boss mean that we should cast off our historical baggage and past glory, treat ourselves as a newborn brand, and then move forward unburdened?"

Su Yang couldn't help but give Cai Zhenyu a thumbs up: "Yes, yes, yes, exactly... General Manager Cai, every step you take leading the company forward now is creating history for the reborn Tiancheng Cola!"

Cai Zhenyu: "The greatest credit for this definitely belongs to the boss. Without the boss's guidance and support, I wouldn't be able to achieve anything!"

Su Yang: "...Stop the flattery, we're talking business!"

Su Yang: "We shouldn't dwell on the past. All official media accounts and customer service should have a unified voice; we must create the future with a positive attitude. This should also be the mindset of all Tiancheng Cola employees!"

Su Yang: "We don't look back; we charge forward!"

Yu Siying: "Understood, Boss. I'll have the subordinates unify their messaging!"

Cai Zhenyu: "I will convey the boss's spirit to every employee!"

"..."

Putting down his phone, Cai Zhenyu felt a bit excited seeing the boss's words.

So, he was creating new history, not... reviving it?

Alright!

He preferred the boss's way of putting it; he preferred creating new history!

Before long, Su Yang saw the trending topic 'Tiancheng Cola giving away 200,000 cases of cola for new and old customers to taste' appear on the Bilibili trending list!

Bilibili's share was certainly not 200,000 cases, but it was a good gimmick!

Su Yang opened Douyin and found the Tiancheng Cola account. Douyin had directly started a live stream, with Spark Media's top sales influencer Niu Zhitong personally hosting the giveaway!

Seeing that the activities had begun on several platforms, with rapid growth in followers on both e-commerce platforms and official short video accounts, and even news of the Tiancheng Cola event appearing on Baidu's trending search, Su Yang felt a bit more at ease.

He also had quite a bit of faith in Spark Media. The employees there were all personally screened, and their abilities were quite reliable!

He looked at Yuan Sisi, who was playing with her phone, and said, "I'm going to take a nap first. We'll go out to play this afternoon!"

"Okay!"

Putting down his phone, Su Yang slipped under the covers for a nap!

Seeing Su Yang taking a nap, Yuan Sisi also felt tired and slipped into the covers with him.

Lying in Su Yang's arms, Yuan Sisi felt extremely comfortable!

She felt that following Su Yang like this for a lifetime seemed pretty good.

Having seen too much, she had actually become somewhat indifferent toward marriage long ago!

That thing... was actually quite unreliable!

She had met many men, but none could compare to Su Yang.

Whether in body or soul, she had been unconsciously conquered by Su Yang!

She also felt that by living with Su Yang, he would definitely not treat her poorly.

As long as he could treat everyone more or less equally, it would be fine!

She could quite happily live her life as a wealthy little mistress!

Of course, she had to have a child with Su Yang; that was her insurance!

In the time that followed, Su Yang worked in the mornings and took Yuan Sisi to play all over Changsha and its surroundings in the afternoons, eventually moving on to Jiangcheng in Hubei Province!

Sometimes when she got tired from walking, Su Yang would carry her on his back to continue sightseeing, climbing mountains, and playing!

Along the way, countless people envied them as a couple!

Although they only gave each place a cursory glance and were a bit rushed,

With Su Yang's company, Yuan Sisi felt very satisfied.