166: Chapter 166 Marketing Plan Before the Launch of "Happy Match"

Chen Fan had high expectations for this project.

After all, the revenue was on a completely different scale—the money-making ability of web games was far superior to mobile games.

A few days ago, the "Network Culture Business License" and "ICP License" that the company had applied for were approved.

With these two licenses, he could independently operate web games and no longer rely solely on platform revenue sharing.

The benefit of operating independently was that all the revenue went into his own pocket, without needing to share it with the platform.

However, he wouldn't give up on platform channels either—by running both official servers and channel servers in parallel, he could maximize profits.

Writing documents was nothing new for Chen Fan; he had frequently done this kind of work in his past life, so he was quite familiar with the process.

He quickly entered a working state, his ten fingers clattering away on the keyboard, and the amount of text and accompanying images on the computer grew steadily.

Perhaps because he was working for his own career, he didn't feel that sense of aversion; instead, he felt particularly motivated.

During this time, Qiao Linlin came in once. Seeing him working intently, she quietly poured him a cup of tea and then retreated on tiptoe.

He didn't know how much time had passed, but Chen Fan finally finished his work, stretched, and checked the time—it was already seven in the evening.

The office door was pushed open, and Qiao Linlin walked in: "Boss, are you done working?"

"Yeah, let's go. Time to get off work."

Leaving the company, they took the elevator all the way to the underground parking lot.

As the two walked toward where the car was parked, the sound of Qiao Linlin's high heels clicking against the concrete floor echoed crisply in the empty garage, one step after another, unhurried and steady.

Once in the car, Chen Fan watched her fasten her seatbelt before starting the engine and driving toward the exit.

As the car drove along the road, Chen Fan caught a glimpse of Qiao Linlin quietly taking off her high heels, revealing her beautiful feet wrapped in black silk stockings.

Perhaps because she had been wearing high heels all day, she frowned and gently rubbed her ankles a few times.

Her fingers pressed and kneaded the area; her movements were light, but her brow remained furrowed.

"What's wrong? Are the high heels uncomfortable?" Chen Fan asked.

"Yeah," Qiao Linlin nodded, "they're rubbing my feet a bit."

"Don't wear high heels to work anymore. It's not good for your feet to wear them too often."

Hearing Chen Fan's concern, Qiao Linlin gave a sweet smile: "Got it."

"However—" Chen Fan changed the subject, "you can wear them when you're at home."

"Okay." The corners of Qiao Linlin's mouth curved up, her voice soft.

After eight in the evening, the two returned home.

Just as Qiao Linlin was about to take off her high heels, Chen Fan stopped her. She looked at him in confusion.

"Don't change. Keep those shoes on."

Qiao Linlin was stunned for a moment, then immediately understood what he meant.

The corners of her mouth slowly curved up, her eyes bright and filled with a hint of playfulness.

"Boss, but my feet hurt, I don't want to wear high heels—" Her voice softened, and her finger lightly traced along his arm.

"What, are you being disobedient?" Chen Fan looked at her calmly.

Qiao Linlin bit her lip and looked up at him, the playfulness in her eyes not fading but instead growing more intense.

"Then, does Boss want to discipline his disobedient little secretary right now?"

Chen Fan felt an itch in his heart.

Looking at her in her secretarial uniform and black silk stockings, he felt a wave of heat wash over him.

He scooped her up by the waist and walked toward the bedroom.

...

A week passed in the blink of an eye.

On Tuesday morning, November 30th, Chen Fan sat at his desk.

Sitting opposite him was Wang Jing, who was in charge of operations.

The company's staff had gradually increased, and Wang Jing now had two newcomers working under her.

She was wearing a dark gray knitted sweater today, her hair tied in a low ponytail, and she held a notebook in her hand.

She seemed much more composed than during her last report.

""happy elimination" is estimated to launch in half a month," Chen Fan said, leaning back in his chair and tapping his fingers on the desk twice.

"Do you have any ideas for the promotion before and after the launch?"

Wang Jing opened her notebook.

She didn't rush to speak, flipping through a few pages first to find the plan she had written in advance.

"General Manager Chen, my idea is to pursue two separate paths: domestic and overseas."

She looked up at Chen Fan, and seeing he didn't speak, she continued.

"For the domestic side, we divide it into three stages.

The first stage is pre-heating." Wang Jing held up one finger.

"One week before the launch, we contact all major gaming media outlets and Weibo to publish articles simultaneously.

The main theme of the promotion is just one point—'The group of people who made "defend the carrot" has released a new game called "happy elimination".'"

Chen Fan nodded, not interrupting.

"The second stage, from the day of launch through the first week, is to climb the charts."

Wang Jing paused, as if weighing her words.

"We will find people to boost download numbers and positive reviews on mainstream iOS and android platforms.

The volume needs to be sufficient for the ranking to go up."

Chen Fan understood.

Wang Jing didn't say the words "internet water army," but that was exactly what she meant.

He picked up his water cup and took a sip, not responding.

Hiring an internet water army to boost rankings was something users would certainly criticize if they found out, but from the company's perspective, it was a normal business tactic.

He didn't have any moral hang-ups; as long as it helped the game, he didn't oppose it.

"The third stage is long-term operations." Wang Jing flipped a page in her notebook.

"Release new levels every two weeks and new events every month.

We'll implement social fission—after users share the game to qq space and Weibo, we'll give items to both the sharer and the person who receives the share.

If the shared link is clicked a certain number of times, we'll send another gift pack."

Chen Fan put down his water cup and frowned: "Can a mobile game be shared to mobile qq space and Weibo?"

"Yes, it can." Wang Jing nodded, her tone very certain.

"I've confirmed this with Engineer Zhang.

Both Tencent and Sina mobile apps have opened their interfaces, so it's technically feasible, and it's free."

Chen Fan leaned back in his chair and stared at the ceiling for two seconds.

If something is free, it would be a waste not to use it.

He withdrew his gaze and looked at Wang Jing.

"That's good. Continue."

"As for the overseas side," Wang Jing flipped a page, her tone even more certain, "we continue with the approach used for "defend the carrot", but both the budget and the execution need to be taken up a notch."

"Tell me about it." Chen Fan looked at her.

"Overseas, we will still look for media promotion and game blogger reviews.

However, while we previously sought out gaming media, this time we can contact major internet social platforms like Twitter and Facebook for promotion.

Also, regarding game bloggers, last time we found mid-tier bloggers, but this time we should find top-tier bloggers.

Top-tier bloggers have more followers and higher follower engagement, so the promotional effect will be better, though the costs will be higher."

At this point, Wang Jing looked at Chen Fan with some embarrassment.

She worried that Chen Fan might think the costs were too high.

After all, the marketing effort for "defend the carrot" had been very small, yet it had achieved such great results.